If you’re an Instagram influencer in the United Kingdom looking to snag some juicy collabs with Netherlands brands in 2025, you’re in the right place. Influencer marketing is evolving fast, and the cross-border game is hotter than ever. But how do you crack that code without getting lost in the sea of wannabes?
This article dives deep into the real deal of landing partnerships with Dutch brands from the UK, mixing practical tips, local quirks, and the latest social media trends. By the time you finish reading, you’ll know exactly how to position yourself, who to pitch, and how to get paid without fuss.
📢 Marketing Trends in 2025 UK Influencer Scene
As of May 2025, the UK influencer ecosystem is buzzing with brands hunting for authentic voices. Instagram remains king for lifestyle, fashion, and beauty niches, but the rules are shifting. Audiences want real talk, not polished ads. That’s great news for influencers who can keep it genuine.
The rise of Netherlands brands targeting UK consumers is notable. Dutch companies like Rituals, Tony’s Chocolonely, and G-Star RAW are ramping up their UK presence and actively seeking collaboration with influencers who can bridge cultural gaps and deliver local flavour.
In terms of influencer marketing, UK advertisers prefer working with Instagram creators who:
- Have micro to mid-tier followings (10k-100k), because engagement rates tend to be stronger.
- Use Stories and Reels consistently – video content is where the eyeballs are.
- Are savvy with data and can report campaign results clearly.
- Understand the UK market’s taste but can also highlight the unique appeal of Netherlands brands authentically.
💡 How UK Influencers Can Find Netherlands Brands for Collaboration
1. Do Your Homework on Netherlands Brands
Start by identifying Dutch brands that already have UK operations or those planning to break into the UK market. Use social media listening tools or even LinkedIn to spot brand managers or marketing leads. Some Dutch brands do well because they align with UK consumer values like sustainability (Tony’s Chocolonely is a great example).
2. Use Influencer Marketplaces and Platforms
BaoLiba is one of the top platforms connecting influencers globally, including those in the UK, with Netherlands brands. Signing up there can get you on the radar of Dutch marketers looking for authentic voices on Instagram.
Other platforms like Tribe, Upfluence, or even UK-based agencies such as The Goat Agency often facilitate cross-border brand deals. Don’t overlook localised options because they understand payment and contract nuances better.
3. Pitching Like a Pro: Tailor Your Approach
When reaching out, personalise your pitch to show you get the brand’s story and how you can bring it alive for your UK audience. Highlight your engagement stats, audience demographics, and why your followers would dig the Netherlands brand.
Avoid generic messages. Instead, reference a recent campaign or product launch by the brand, and suggest creative ideas for Instagram Stories, Reels, or posts.
4. Payment and Legal Stuff to Know
In the UK, payments usually happen in GBP via bank transfer or PayPal. Many Netherlands brands will pay in euros, so clarify currency beforehand to avoid surprises. Also, be aware of HMRC rules on influencer income and VAT if you hit certain thresholds.
Contracts are key. Make sure your collaboration agreements cover content usage rights, deadlines, and disclosure requirements (the ASA rules on sponsored posts are strict in the UK).
📊 Examples of UK-Dutch Influencer Collaborations
Take UK influencer Hannah Louise (@hannahlouise_xx), who teamed up with Dutch skincare brand Rituals in early 2025. She crafted authentic Instagram Reels showing her morning routine with Rituals products, blending UK and Dutch wellness culture. The campaign boosted Rituals’ UK sales by 15% in just two months.
Another example: London-based fashion blogger Tom Harper collaborated with G-Star RAW to showcase sustainable denim. His audience is mainly eco-conscious millennials, a perfect fit for the brand’s ethos.
❗ Risks and Pitfalls to Avoid
- Cultural Missteps: Don’t assume a Netherlands brand’s messaging will translate directly to UK audiences. Do your cultural homework.
- Overpromising: Be realistic about your reach and engagement. Overhyping can backfire fast.
- Ignoring Compliance: ASA guidelines in the UK demand clear ad disclosures. Failing here can damage your credibility and get you fined.
### People Also Ask
How can UK Instagram influencers find Netherlands brands?
Start by researching Dutch brands active in the UK, use global influencer marketplaces like BaoLiba, and personalise your pitches showing your understanding of both markets.
What types of Netherlands brands collaborate with UK influencers?
Brands in fashion, beauty, sustainability, and lifestyle sectors such as Rituals, Tony’s Chocolonely, and G-Star RAW often seek UK influencers to expand their reach.
What payment methods are common for UK influencers working with Netherlands brands?
Payments are usually made in GBP or EUR via bank transfer or PayPal. Always clarify currency and tax implications before signing contracts.
Final Thoughts
Landing collabs with Netherlands brands on Instagram in 2025 from the UK is totally doable if you play it smart. Focus on authentic storytelling, understand both markets, and leverage the right platforms like BaoLiba to get noticed. Keep your pitches sharp, know your numbers, and stay compliant with UK marketing laws.
BaoLiba will keep updating on the latest United Kingdom influencer marketing trends, so stay tuned and follow us for more insider tips.
