If you’re a UK-based Facebook influencer aiming to land collabs with United States brands in 2025, you’re in the right place. Let’s cut through the fluff and get real about how influencer marketing on Facebook works across the pond — and how you can cash in without banging your head against a wall.
As of May 2025, the game’s shifted quite a bit. UK creators and marketers are getting sharper on navigating different social ecosystems, payment methods, and legal nuances. Here’s the lowdown on how to snag those juicy US brand deals from a British perspective.
📢 Marketing Trends in the UK and US Cross-Border Collabs
The UK influencer scene is buzzing with creators who know their Facebook audience inside out. But when it comes to working with US brands, the challenge is bridging the cultural and business gap.
In 2025, UK influencers are leaning heavily into micro and nano influencer marketing on Facebook. These smaller-scale collabs often deliver higher engagement rates — a fact US brands love when targeting niche audiences.
Brands like Gymshark and BrewDog (UK-based but with strong US presence) often partner with influencers who get their vibes and can speak directly to both British and American consumers.
💡 Practical Tips to Connect With United States Brands on Facebook
Here’s the nitty-gritty on how UK Facebook influencers can find and lock in collabs with US brands:
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Use global influencer marketing platforms: BaoLiba itself is a solid choice, providing a gateway to over 100 countries, including the US. Platforms like AspireIQ and Upfluence also help influencers pitch to US brands looking for authentic voices.
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Understand US brand expectations: US companies often want clear ROI and compliance with FTC guidelines on disclosures. Be ready to provide engagement stats and follow legal rules — UK’s ASA rules are strict but US FTC guidelines can be even more so.
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Tailor your content for US audiences: Even if your base is in the UK, your messaging should resonate with American culture. Think subtle slang tweaks, relevant holidays, or trending topics in the US.
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Payment methods and currencies: Most US brands pay in USD via PayPal, Wise, or direct bank transfers. Make sure your payment setup supports these. Remember, you’ll want to convert USD to GBP smartly to avoid losing dough on fees.
📊 How UK Influencers Can Leverage Facebook’s Tools for Better Collabs
Facebook’s suite of creator tools is a hidden gem. Use Facebook Creator Studio to schedule your posts, analyse audience insights, and boost content targeted at US markets.
Also, Facebook Groups remain a powerhouse for niche engagement. Join or create groups that focus on US lifestyle, fitness, or other verticals to build a following that appeals to US brands.
For example, UK-based health influencer “Ellie Loves Fitness” grew her US fanbase by posting workout tips timed with US time zones, then landed collabs with US activewear brands.
❗ Legal and Cultural Pitfalls to Avoid
Cross-border influencer marketing isn’t just about posting pretty pics. Watch out for:
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Disclosure laws: Both UK ASA and US FTC require you to clearly mark sponsored content. Being vague can wreck your credibility and get you fined.
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Tax implications: If you’re earning from US brands, you might face US tax reporting requirements. Consult a tax advisor who understands UK-US treaties.
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Cultural faux pas: Avoid slang or references that might confuse or offend US audiences. Research is key.
### People Also Ask
How do UK influencers find US brand collaborations on Facebook?
UK influencers typically use influencer marketing platforms like BaoLiba, network in Facebook groups, and directly pitch to US brands via email or social media. Tailoring content for the US market and understanding legal rules is crucial.
What payment methods do US brands use for influencer marketing?
Most US brands pay through PayPal, Wise, or direct bank transfers in USD. UK influencers should set up accounts that allow smooth currency conversions to GBP to avoid excessive fees.
How can Facebook tools help influencers attract US brand deals?
Facebook Creator Studio and Facebook Groups offer analytics and targeted engagement opportunities. Scheduling posts for US time zones and joining niche communities can boost visibility to US brands.
Final Thoughts
Finding and locking in collaborations with United States brands on Facebook in 2025 isn’t rocket science — but it does require a savvy approach. UK influencers who understand the cultural, legal, and financial nuances will always have the edge.
BaoLiba will keep updating you on the latest UK influencer marketing trends and tips, so stick around for more insider knowledge and real-deal strategies. Let’s get those brand deals rolling!
