If you’re a Snapchat influencer based in the UK looking to score collabs with Singapore brands in 2025, you’re in the right place. Influencer marketing is booming globally, and Snapchat remains a hotspot for authentic, quick-hit content. But nailing a partnership with Singapore brands? That takes a bit of savvy, especially from the UK side where social media habits and payment systems differ.
As of May 2025, UK influencers and advertisers are more tuned in than ever to cross-border collaborations. Singapore brands are actively hunting for fresh voices on Snapchat to tap into global markets, and UK creators are prime candidates thanks to their English fluency and strong social media presence. Let’s break down how you can make this happen with zero fluff, just practical, hands-on tips.
📢 Current Social Media Landscape in the UK and Singapore
Snapchat still holds its ground in the UK, especially with Gen Z and younger millennials. Unlike Instagram or TikTok, Snapchat offers more intimate, ephemeral content which brands love for authentic storytelling. Singapore brands, particularly in sectors like tech, lifestyle, and beauty, are eager to leverage this format because it feels less ‘ad-like’ and more conversational.
UK influencers tend to navigate collaborations through platforms like Instagram and TikTok, but Snapchat offers a less crowded space with high engagement rates. That said, UK influencers must be ready to adapt their content style to fit Snapchat’s fast-paced, casual vibe to catch Singapore brands’ eyes.
Singapore brands such as Charles & Keith (fashion), Razer (gaming tech), and Singtel (telecom) are increasingly open to influencer marketing on Snapchat. They’re after creators who can spark conversations and build brand loyalty in a more interactive way.
💡 Practical Ways UK Influencers Can Find Singapore Collaboration Opportunities
1. Use Localised Influencer Platforms
Platforms like BaoLiba are goldmines for UK influencers wanting Singapore brand gigs. BaoLiba specialises in global influencer marketing, connecting creators with brands in 100+ countries, including Singapore. Registering on such platforms means you get direct access to campaigns targeting Singapore audiences.
2. Tailor Your Content with Singapore in Mind
Singapore is unique: highly tech-savvy, English-speaking but with local slang and cultural references. UK influencers should sprinkle in Singaporean flair or trends—maybe a shoutout to local food like kaya toast or an appreciation post for the Marina Bay Sands view.
This localisation signals respect and understanding, which Singapore brands value. Plus, it helps you stand out among other foreign influencers pitching generic content.
3. Understand Payment Preferences and Contracts
UK influencers receive payments mostly in GBP (£), but Singapore brands operate in SGD (Singapore Dollar). Make sure to discuss currency and payment platforms upfront. PayPal, Wise, and Revolut are popular cross-border payment tools that smooth out currency conversions and fees.
Also, UK creators must familiarise themselves with UK and Singapore advertising regulations. The UK’s ASA (Advertising Standards Authority) rules on disclosure are similar to Singapore’s IMDA guidelines, but always double-check contract terms about content rights and exclusivity.
4. Network Through Industry Events and Online Communities
Events like the Singapore Digital Marketing Festival or virtual summits hosted by marketing agencies can help forge direct connections. Also, join UK and Singapore influencer groups on LinkedIn or Telegram; these communities often share collab opportunities before they hit public platforms.
📊 Data Insights on Snapchat and Singapore Brand Collaborations
According to 2025 May data, Snapchat’s daily active users in Singapore remain strong at over 4 million, with 65% aged between 18-34—prime influencer marketing territory. Meanwhile, UK-based Snapchat creators have seen a 20% increase in brand queries from APAC markets since early 2024, partly driven by platforms like BaoLiba connecting the dots.
Singapore brands report that Snapchat influencer campaigns yield a 30% higher engagement rate compared to other social channels, thanks to the platform’s casual and immersive content style.
❗ Common Questions UK Influencers Ask About Snapchat and Singapore Brands
How do UK influencers approach Singapore brands for Snapchat collabs?
Start by pitching tailored ideas highlighting how your Snapchat content uniquely fits their brand voice and audience. Use influencer marketing platforms to find campaigns or contact brand marketing teams directly on LinkedIn with a sharp media kit.
What type of Snapchat content works best for Singapore brands?
Behind-the-scenes, product demos, quick tutorials, and authentic story-driven snaps perform well. Singapore brands love content that feels genuine and interactive rather than polished ads.
Are there any legal traps UK influencers should watch out for?
Yes, always disclose sponsored content clearly in line with ASA and IMDA guidelines. Also, be cautious with intellectual property rights in contracts and confirm who owns the content post-collaboration.
📢 Final Tips to Boost Your Chances in 2025
- Keep your Snapchat content fresh and native, not recycled from other platforms.
- Use BaoLiba to tap into Singapore’s vibrant brand ecosystem effortlessly.
- Stay flexible with payment methods and contract terms.
- Engage with Singapore culture authentically to build lasting brand trust.
Influencer marketing is a two-way street. The more you understand your Singapore brand partners’ goals and local nuances, the faster you’ll convert collabs into cash in pounds.
BaoLiba will keep you updated on the latest UK influencer marketing trends and cross-border Snapchat collabs. Follow us for more real-deal insights and killer opportunities.
