If you’re a TikTok creator based in the UK looking to tap into the booming India brand market for influencer marketing in 2025, you’re in the right place. India’s digital economy is exploding, and brands are hunting for fresh faces to promote their products beyond their borders. But how do you, sitting in London or Manchester, actually get those collabs rolling? Let’s break it down, no fluff, just real talk.
📢 Marketing Landscape in UK and India for TikTok Influencers
As of May 2025, TikTok remains a beast in the social media jungle, not just in the UK but globally. UK influencers have a unique edge: a strong grasp of English, cultural adaptability, and a solid reputation for authenticity. Meanwhile, India brands are aggressively pushing into international markets, including Europe, and TikTok is their go-to platform for influencer marketing.
UK creators often partner with local agencies like The Goat Agency or Obviously, which now have growing links with India-based brands. Payment methods are straightforward here — usually GBP via PayPal, bank transfers, or even Wise for international payments. The UK’s legal framework for influencer marketing is tight, with ASA guidelines ensuring transparency in sponsored content, which Indian brands respect given their growing international ambitions.
💡 How UK TikTok Influencers Find India Brand Collaborations
1. Tap Into India-Focused Influencer Platforms
Platforms like BaoLiba have been bridging UK creators with India brands for years. They offer a ready-made marketplace where India brands post campaigns looking specifically for influencers fluent in English and capable of appealing to UK audiences. Signing up and building a profile highlighting your UK follower base and content style is key.
2. Use Niche India Brand Networks
Many India brands prefer working through local marketing networks like Chtrbox or Pulpkey, which increasingly have UK-based branches or partnerships. These networks vet influencers for quality and help negotiate deals, so establishing a presence there can lead to better, long-term collaborations.
3. Leverage Your Social Media Presence
If you’re already active on TikTok with a decent UK following, start making content that subtly features India-origin products or aligns with Indian aesthetics or festivals (Diwali, Holi). Tagging India brands and using hashtags can get you noticed organically. Brands love creators who understand cultural nuances and can connect with diasporic audiences in the UK.
📊 Real UK Examples of Influencer Marketing with India Brands
Take UK-based TikTok creator Priya Sharma, who has built a niche around South Asian beauty and lifestyle. She recently landed a collaboration with Mamaearth, a popular Indian personal care brand, through a UK influencer agency. The deal included product reviews, festive campaign posts, and cross-promotion on multiple platforms.
Another example is The London Foodie, who partnered with an India-origin spice brand looking to enter the UK grocery market. These collaborations often pay between £300 to £1,500 per campaign depending on reach and engagement, with payments in GBP.
❗ Legal and Cultural Tips for Smooth Collaborations
UK influencers must comply with the CAP Code and ASA rules—always disclose partnerships clearly, whether it’s a shout-out or a full campaign. India brands usually provide contracts in English, but check the terms carefully, especially around exclusivity and content rights.
Culturally, UK influencers need to respect Indian traditions and avoid stereotypes. Brands appreciate creators who do their homework and create content that resonates with diverse Indian audiences, both in India and the UK’s South Asian communities.
💡 Best Payment Practices for UK Influencers Working with India Brands
Most deals will pay in GBP, but sometimes Indian Rupees (INR) via international transfers happen. To avoid conversion fees and delays, use services like Wise or Revolut. Always invoice properly, and keep records for tax purposes—HMRC is strict about overseas income declarations.
### People Also Ask
How do UK TikTok influencers connect with India brands for collaboration?
Most UK influencers use influencer marketing platforms like BaoLiba or work with agencies that have India brand partnerships. Building content that appeals to both UK and Indian audiences also increases chances of collaboration.
What payment methods are common for UK influencers working with India brands?
Payments are usually made in GBP via PayPal, bank transfer, or Wise. Occasionally, INR payments happen but are less common due to currency conversion issues.
Are there legal considerations for UK influencers working with India brands?
Yes, UK influencers must follow ASA and CAP Code guidelines on disclosure. Contracts should be reviewed carefully to understand rights and obligations, especially regarding exclusivity and content use.
BaoLiba will keep updating the latest influencer marketing trends in the UK. Stay tuned and follow us for fresh insights on cracking global brand deals in 2025 and beyond.
