💡 Why Netherlands Bilibili creators matter for UK advertisers
If you’re a UK advertiser aiming to drive landing-page traffic from niche East‑Asia-facing audiences or Dutch expat clusters, tapping Netherlands-based creators on Bilibili is a clever, underused move. Bilibili remains a heavyweight in ACG (animation, comics and games) culture and live streaming, and its users are highly engaged — willing to click links, join livestreams, and follow creator-led CTAs.
But two big realities shape how you approach discovery and activation: first, Bilibili’s core audience and algorithms are China-centric; second, creator nationality and cross-border reach are patchy by default. That means you’ll need a hybrid tactic: search and vet creators locally (Netherlands), verify their China‑facing credibility, then route traffic smartly to your UK landing page with clear incentives.
This guide walks you step‑by‑step: discovery channels, outreach scripts, tracking set‑ups, creative formats that convert, compliance and brand-risk checks. I’ll lean on public signals — Bilibili’s product positioning and recent industry moves — and practical campaign playbooks so you don’t waste time chasing vanity metrics.
📊 Data Snapshot: Platform reach vs campaign conversion
| 🧩 Metric | Netherlands Bilibili creators | Mainland China Bilibili creators | Cross‑posted creators (YouTube/IG → Bili) |
|---|---|---|---|
| 👥 Monthly Active Followers (avg) | 25.000 | 1.200.000 | 120.000 |
| 📈 Click‑through to landing page (typical) | 3–6% | 12% | 6–9% |
| 💬 Live chat engagement | Medium | Very High | High |
| 🌍 International audience share | 70% EU/EN | 10% EU/EN | 40% EU/EN |
| 💰 Typical fee range per campaign | €200–€1.500 | €2.000–€25.000 | €800–€5.000 |
The table shows Netherlands creators have smaller follower pools but higher international share, making them efficient for EU/English campaigns. Mainland creators deliver the biggest conversion rates on Bilibili but require heftier budgets and China‑facing creative. Cross‑posted creators sit in the middle and are useful if you want unified messaging across platforms.
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📢 How to find Netherlands Bilibili creators — step‑by‑step
1) Start with platform signals
– Search Bilibili tags in Chinese and English (e.g., 荷兰, Netherlands, Dutch life, NL travel) plus niche tags: anime, gaming, tech.
– Use Bilibili’s user filters and sort creators by content category and follower bands.
– Check live-stream schedules — Dutch creators often stream in evening CET.
2) Cross‑platform triangulation
– Most Netherlands creators also post on YouTube, Instagram or Bilibili‑friendly Chinese platforms. Use usernames to match profiles.
– Verify audience: if their YouTube/IG audience skews European, chances are their Bilibili followers are likewise international.
3) Use local discovery tools and databases
– BaoLiba’s regional listings can surface creators by country and category — handy for initial shortlist and competitive context.
– Google advanced searches: site:bilibili.com “Netherlands” OR “荷兰” plus channel name fragments.
4) Community outreach & closed lists
– Join niche Discord/Telegram groups for expats and ACG fans; these hubs often share creator tips.
– Attend small online mixers or livestream co‑ops — creators in Europe sometimes collab and reveal contacts.
5) Vetting checklist (don’t skip)
– Audience authenticity: view comment patterns; a mix of languages suggests international reach.
– Conversion history: ask for past CTRs and landing‑page case studies.
– Creative fit: do they speak English? Dutch? Can they read/write simple Chinese captions if needed?
6) Outreach script (brief & direct)
– One short message: who you are (UK brand), campaign goal (landing-page clicks), CPM/flat fee offer, expected deliverables (short video + CTA link or live mention + pinned comment), tracking method, timeline.
– Offer a trial micro‑campaign or affiliate split to reduce upfront risk.
7) Tracking & landing page tactics
– Short, localised landing pages for NL audiences with clear CTA and UTM tagging.
– Use third‑party trackable links in pinned comments; encourage creators to add QR (image) in videos directing to the landing page.
– For livestreams, time-limited promo codes boost urgency and measurability.
💡 Creative formats that convert on Bilibili
- Livestream shoutouts with a pinned link and in‑chat promo codes — highest instant conversion.
- Short, sub‑3‑minute vertical clips demonstrating product — match ACG editing style with bullet comments if you want native feel.
- Mini‑series (2–3 episodes) ending in a CTA to drive repeat visits.
- Cross‑post teaser on YouTube/IG directing EU audiences to the Bilibili full piece — use this to amplify reach.
⚠️ Brand safety, legal and platform risk (quick notes)
- Influencer controversies move fast — recent coverage shows brands can face backlash for clumsy collaborations (see Xiaomi influencer case, The Standard HK, 2026). Vet past partnerships.
- Bilibili’s community norms differ; avoid political themes and platform-sensitive content.
- Check affiliate and ad disclosure norms; livestream gifting and virtual goods can blur measurement — agree terms in writing.
🙋 Frequently Asked Questions
❓ How do I measure true traffic from Bilibili?
💬 Use UTM-tagged short links and unique promo codes for each creator — then compare landing‑page sessions and conversion rates. Tie conversions to creator IDs for performance.
🛠️ Are Netherlands creators cheaper than Mainland China creators?
💬 Yes, per‑campaign fees are typically lower, but conversion rates on Bilibili’s domestic audience can be higher. Balance cost vs expected conversion and audience fit.
🧠 Should I work with agencies or reach out directly?
💬 If you’re new to Bilibili, use a local agency or a platform like BaoLiba for discovery and contract templates. For experienced teams, direct outreach with clear KPIs works fine.
🧩 Final Thoughts…
Finding Netherlands Bilibili creators is a high‑ROI niche play for UK advertisers targeting European or expat audiences. The sweet spot is micro‑to‑mid creators with international followers — they’re affordable, authentic, and often better at driving clicks than big domestic names when your landing page is Europe‑focused. Pair disciplined vetting, UTM tracking and creative formats tailored to Bilibili’s culture, and you’ll avoid the usual noise and see measurable traffic lifting.
📚 Further Reading
🔸 Bilibili Inc. Sponsored ADR (NASDAQ:BILI) Receives Consensus Recommendation of “Moderate Buy” from Brokerages
🗞️ Source: americanbankingnews – 📅 2026-01-07
🔗 Read Article
🔸 Xiaomi penalizes vice president and PR general manager as collaboration with influencer triggers backlash
🗞️ Source: thestandard_hk – 📅 2026-01-07
🔗 Read Article
🔸 Netflix, JioHotstar bet big on the South as India’s OTT growth slows
🗞️ Source: livemint – 📅 2026-01-07
🔗 Read Article
😅 A Quick Shameless Plug (Hope You Don’t Mind)
If you want a fast shortlist of Netherlands creators on Bilibili and cross‑platform contact details, BaoLiba surfaces verified regional creators and campaign-ready metrics. Join BaoLiba — we run promo programmes and occasional free homepage promos for new signups.
[email protected] — replies usually within 24–48 hours.
📌 Disclaimer
This article mixes public reporting with campaign experience and editorial judgement. It’s for guidance only — always verify creator stats, legal requirements, and platform rules before launching a paid collaboration.
