💡 Why Telegram matters for Colombian brand deals — and why you should care
Telegram in Colombia has become more than a messaging app — it’s a marketing channel brands are following their audiences to. When paid ads on mainstream platforms get pricier, opaque or restricted, companies pivot to channels where direct engagement and control matter. That shift shows up in markets worldwide: between 2022–2024 advertising costs inside some apps almost doubled (BeSeed market data), and brands started to rely on alternative platforms and influencer channels to reach communities.
For UK creators aiming at long-term partnerships with Colombian brands, Telegram gives a unique advantage: direct access to niche audiences, persistent channel content (posts stay visible), and a cultural-first route for localised campaigns. But it’s not a walk in the park — you need local insight, tacty outreach and a value-first pitch. This guide turns those trade secrets into a repeatable playbook: how to find Colombian brands on Telegram, approach them without sounding spammy, price your work realistically, and structure deals that grow beyond single posts.
I’m writing this for creators who want steady income from international deals — not one-off freebies. Expect practical templates, a data snapshot comparing outreach pathways, a MaTitie-sponsored privacy note, and short FAQs to handle the common sticky bits.
📊 How Colombian brands reach audiences — quick data snapshot
| 🧩 Metric | Telegram Channels | Instagram / Meta | TikTok |
|---|---|---|---|
| 👥 Monthly Active (Colombia est.) | 1.200.000 | 3.500.000 | 2.400.000 |
| 📈 Engagement (relative) | 14% | 9% | 11% |
| 💸 Avg ad cost trend (2022→2024) | +90% | +40% | +60% |
| 🤝 Influencer CPM (guide) | US$8–15 | US$10–25 | US$6–20 |
| 📝 Best use | Direct offers, commerce posts, affiliate links | Brand awareness, ads | Viral product demos |
The table shows Telegram’s strengths: concentrated, high-intent audiences and rising ad costs pushing brands to owned channels. Telegram’s engagement rates and lower noise make it attractive for targeted product posts and commerce links, while Meta and TikTok remain important for scale and discovery. For creators, that means Telegram is best for conversion-driven work and long-term audience relationships, not just one-off virality.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — the author of this post and a bloke who’s tested a shedload of privacy tools and dodgy Wi‑Fi spots so you don’t have to. VPNs and clean comms matter because access to platforms and secure channels keeps campaigns professional and payments safe.
If you value speed, privacy, and reliable access — especially when working across borders — a solid VPN helps. NordVPN gives good speed and decent region-hopping for testing local ad views.
👉 🔐 Try NordVPN now — 30-day risk-free.
This post contains affiliate links. If you buy through them, MaTitie might earn a small commission.
💡 How to find Colombian brands and the right people on Telegram
- Start with the brand ecosystem:
- Search for established companies like Procter & Gamble Colombia and local consumer brands — many link channels from their official sites or bios.
-
Scan Colombian ad markets and agency lists (local marketing agencies often operate Telegram channels or bots).
-
Use channel search terms:
-
Search Spanish keywords: “canal”, “ofertas”, “ventas”, “comunidad”, plus brand names. Join channels as a listener for 48–72 hours before engaging.
-
Follow the audience, not the biggest name:
-
Smaller retail chains, ecommerce shops, and regional stores often have higher conversion rates on Telegram than national ads. Nielsen-style studies show culturally relevant messaging lifts loyalty — local brands reward localisation.
-
Tap local creators and micro-influencers:
-
DM creators in Colombia for referrals. Micro-influencers (10k–15k) are often the gateway for brand collaborations and can share agency or brand contacts.
-
Use hybrid outreach:
- Combine Telegram discovery with LinkedIn outreach to marketing managers, and send a short, tailored Telegram DM referencing a recent channel post or promo.
📢 Outreach templates that actually work (use Spanish snippets)
Keep messages short, human and value-first.
Initial DM (Telegram):
Hola [Name], soy [Your Name] — creator based in UK who makes short lifestyle videos for LatAm audiences. Loved your recent promo about [product]. I’ve got an idea to drive sales via a Telegram-only flash demo and affiliate link. Could I share a one‑page plan?
Follow-up (after channel interaction):
Gracias por aceptar. Adjunto 3 ideas: 1) demo post + swipe link, 2) 24‑hr promo bundle, 3) ongoing weekly stories + analytics. ¿Cuál encaja mejor esta temporada?
Pitch highlights to include:
– One-line outcome (sales/visits)
– Proof (past campaign metrics or similar niche stats)
– Simple deliverables and timeline
– Clear CTA and payment terms (currency, payment platform)
💡 Pricing & deal structures — how Colombians are paying
- Micro-influencers: US$300–1.000 per post (matches regional reference).
- Mid-tier: US$1.000–3.000 depending on reach and conversion KPIs.
- Macro: up to ~US$5.000 per post for cross-platform activations.
Alternative deal types brands like:
– Revenue share / affiliate: ideal for Telegram commerce posts.
– Retainer + performance bonus: monthly fee for maintaining channel momentum + sales bonus.
– Product-for-content: common for sampling but less useful for long-term income.
Use local currency conversions and be explicit about taxes and fees. Ask if the brand prefers payments via PayPal, local bank transfer, or international platforms; have invoicing ready.
📈 Turning a trial into a long-term deal
- Start with a 30‑day pilot: clear KPIs (CTR, conversions, sales).
- Deliver weekly transparency: simple spreadsheet with clicks, conversions and screenshots.
- Offer exclusive audience promos for Telegram subscribers — brands value exclusivity.
- Propose a 3‑6 month roadmap after the pilot: scale mechanics, multilingual content, affiliate embed.
Brands moved to Telegram because platforms like Meta became tougher and costlier, per market commentary. Use that narrative: you’re helping them regain control of the funnel.
🙋 Frequently Asked Questions
❓ How quickly do Colombian brands respond on Telegram?
💬 Responses vary — agencies and larger brands may take days; local retailers and smaller brands often reply faster in 24–72 hours.
🛠️ Should I translate my content to Colombian Spanish?
💬 Yes — local wording, slang and cultural cues boost performance. Work with a native proofreader if your Spanish isn’t sharp.
🧠 What’s the biggest risk pitching on Telegram?
💬 Scams and unclear payment terms. Always move to signed contracts and verified payment methods for anything over a trial value.
🧩 Final Thoughts…
Telegram is not a silver bullet, but for creators who play the long game it’s a pragmatic channel to build recurring income with Colombian brands. The shift toward owned channels — driven by rising ad costs and platform change — makes Telegram a place where trust, local culture and consistent reporting win deals. Be helpful first, price transparently, and turn pilots into roadmaped partnerships.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Xiaomi’s strangest prototype: the phone with one lonely camera
🗞️ Source: gizchina.com – 📅 2025-10-18
🔗 https://www.gizchina.com/xiaomi-phones/xiaomis-strangest-prototype-the-phone-with-one-lonely-camera
🔸 How Minimalist Packaging Is Changing the Perfume Industry
🗞️ Source: TechBullion – 📅 2025-10-18
🔗 https://techbullion.com/how-minimalist-packaging-is-changing-the-perfume-industry/
🔸 Four ChatGPT prompts that can help you find an AI-proof job
🗞️ Source: BusinessDay – 📅 2025-10-18
🔗 https://businessday.ng/bd-weekender/article/four-chatgpt-prompts-that-can-help-you-find-an-ai-proof-job/
😅 A Quick Shameless Plug (Hope You Don’t Mind)
If you’re creating on Facebook, TikTok, or similar platforms — don’t let your content go unnoticed.
🔥 Join BaoLiba — the global ranking hub built to spotlight creators like YOU.
✅ Ranked by region & category
✅ Trusted by fans in 100+ countries
🎁 Limited-Time Offer: Get 1 month of FREE homepage promotion when you join now!
Feel free to reach out anytime: [email protected] — we usually respond within 24–48 hours.
📌 Disclaimer
This post blends public market observations (BeSeed ad-cost trends, Nielsen cultural messaging insights), quoted industry commentary and practical outreach experience. It’s for guidance and discussion — double-check contract, legal and tax requirements for cross-border deals. If anything looks off, ping me and I’ll update it.

