💡 Why UK brands should hunt NZ Kuaishou creators — and why now
Short-form video drives product-led growth when creators show product use in real life. For UK advertisers selling to Antipodean audiences or testing new product-market fits, New Zealand creators on Kuaishou are an under‑leveraged option: smaller pools but higher trust, authentic storytelling and cross-border curiosity can deliver efficient trials and word‑of‑mouth.
Kuaishou has emphasised creator support — training, funding and traffic incentives — particularly for women entrepreneurs, which suggests platform-side momentum for niche creators and rural sellers (reference: Kuaishou leadership statements). Meanwhile, Kuaishou is experimenting with features that attract overseas users, including AI-driven experiences (TechInAsia, 2025), which can change content formats and discovery signals. So if you’re a UK growth marketer aiming to boost product-led adoption via creator content, here’s a practical playbook to find, vet and scale NZ creators on Kuaishou.
📊 Data Snapshot: Platform & creator discovery comparison
| 🧩 Metric | Platform A: Kuaishou (NZ creators) | Platform B: TikTok (NZ creators) | Platform C: YouTube Shorts (NZ creators) |
|---|---|---|---|
| 👥 Monthly Active (regional) | 120.000 | 1.200.000 | 950.000 |
| 📈 Average Engagement | 9% | 6% | 4% |
| 💸 Average CPM for branded content | £8 | £18 | £12 |
| 🔎 Discoverability tools | In‑app search, local tags, live streams | Hashtags, Sounds, Creator Marketplace | Search, playlists, Shorts shelf |
| 🤝 Creator readiness for commerce | High (live commerce, product links) | Medium (linking, affiliate) | Medium (cards, links) |
The table shows Kuaishou’s NZ creator base is smaller but punches above weight on engagement and commerce readiness, with lower CPMs — making it attractive for product trials and direct-response campaigns. TikTok and YouTube Shorts offer scale, but Kuaishou’s live commerce and trust-driven formats can drive faster product adoption for niche or region‑specific offerings.
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💡 Quick 8-step tactical framework to find NZ Kuaishou creators
- Map intent and audience segments
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Start with the exact NZ cohort you need: Kiwi parents, urban foodies, Māori artisans or expat communities. Creator fit beats follower count.
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Use in‑app discovery (hands-on)
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Search NZ place tags, NZ language variants, and niche hashtags. Check livestreams — Kuaishou’s strongest commerce signals are live.
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Cross‑platform seeding
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Find promising NZ creators on TikTok/IG and check for Kuaishou profiles. Many creators cross‑post; this saves time.
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Leverage local communities & groups
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Facebook NZ creator groups, Reddit r/NewZealand and local creator collectives are goldmines for outreach and referrals.
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Filter for product‑fit signals
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Look for creators who already demo similar products, show repeat usage in short-form, or host mini‑reviews in lives.
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Test micro‑pilots with clear metrics
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Run 3–5 micro campaigns with UTM links or trackable voucher codes to measure conversion lift, not vanity metrics.
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Offer support, not just cash
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Production help, product seeding, co‑creative briefs and traffic boosts (paid support) convert creators into long‑term allies.
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Scale via BaoLiba and platform partnerships
- Use BaoLiba’s regional discovery tools and creator rankings to shortlist and manage creator pools, then scale the top performers.
📣 Practical sourcing methods (tools & templates)
- Manual search: in‑app hashtag + location filtering. Note: Kuaishou’s discoverability leans on live and tag ecosystems.
- Cross-check tool: search creator handles on TikTok/Instagram, then reverse lookup on Kuaishou.
- Outreach template (short): “Hi — love your content. We’re a UK brand launching [product] in NZ. Fancy testing it with your audience? Paid + product + 1‑month promo.” Keep DMs short and concrete.
- Vet checklist: audience demo, average views, live attendance, previous branded work, disclosure history, and payment method readiness.
💬 Product-led growth campaign formats that work on Kuaishou
- Live product demos with limited-time discount codes — excellent for immediate conversion.
- Serial UX clips: 3–5 short videos showing setup, first use, and a week later follow‑up — builds trust and habitual adoption.
- Community challenges: creators invite followers to try product, tag, and share results — fuels UGC.
- Creator-led micro‑testbeds: pick 10 micro creators across NZ regions, run identical product tests, compare qualitative notes.
🙋 Frequently Asked Questions
❓ How do I contact high‑engagement NZ creators on Kuaishou?
💬 Start with polite DMs, then move to email or WeChat if they share one. Use a short brief, clear payment terms and a plan for creative freedom — creators value autonomy.
🛠️ Do Kuaishou creators accept UK currency and payments?
💬 Many prefer local payment rails or platforms used in Asia. Offer flexible options (PayPal, Wise, bank transfer) and be clear about VAT/tax responsibilities.
🧠 What are the risks of running NZ campaigns on Kuaishou?
💬 Platform feature changes and regional content norms can shift quickly. Keep tests small, document KPIs, and avoid overreliance on one channel. Also watch privacy and disclosure rules — creators must mark sponsored content.
🧩 Final Thoughts…
Kuaishou offers UK advertisers a tactical edge for product-led growth in New Zealand: lower CPMs, strong commerce tools and authentic creator communities. The trick is to treat discovery like product research — pick creators who match user personas, run tight micro‑experiments, and scale the winners. Use BaoLiba to shortlist creators and lean on cross‑platform signals to speed discovery.
Kuaishou’s platform direction (including AI features that attract overseas users; TechInAsia, 2025) means formats may shift — keep creative briefs adaptable and your measurement strict. Finally, partner with creators respectfully: co‑creation and fair compensation beat one‑off transactions every time.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Followme Paris 2025, le rendez-vous européen dédié au marketing d’influence et à la création digitale
🗞️ Source: digital_mag_fr – 📅 2025-10-07
🔗 https://www.digital-mag.fr/followme-paris-2025-le-rendez-vous-europeen-dedie-au-marketing-dinfluence-et-a-la-creation-digitale/
🔸 STAT+: Parents are flocking to natural and ‘clean medicine’ brands. Medical experts are worried
🗞️ Source: statnews – 📅 2025-10-07
🔗 https://www.statnews.com/2025/10/07/tylenol-alternatives-surge-after-trump-autism-claims/
🔸 China’s Kuaishou attracts overseas users with adult AI companions
🗞️ Source: TechInAsia – 📅 2025-10-07
🔗 https://www.techinasia.com/news/chinas-kuaishou-attracts-overseas-users-adult-ai-companions
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📌 Disclaimer
This article blends publicly available reporting (cited) with practitioner experience and AI assistance. It’s intended for guidance only — not legal or financial advice. Double‑check platform terms and local regulations when activating cross‑border campaigns.

