💡 Why UK advertisers should hunt Turkey Pinterest creators now
Turkey has been lighting up social feeds in 2025 — think turquoise coasts, ancient cities like Side and the lesser‑seen valleys around Artvin and kkale. National campaigns such as GoTürkiye leaned into short‑form virals (TikTok) and visual storytelling (Instagram) and saw serious uplifts: GoTürkiye gained 4.63 million TikTok followers and 1.4 billion views in H1 2025, and Instagram views grew 51% to 812 million with engagements up 127% (source: GoTürkiye campaign report).
If you’re a UK advertiser pushing travel, tours, or experiences, Pinterest is the underused platform for mid‑ to long‑funnel inspiration — and Turkish creators are an ideal fit for behind‑the‑scenes (BTS) slices: local food prep, artisan workshops, ruin‑to‑route storytelling, boat launches from Antalya, drone coastal pulses. BTS content humanises place, reduces travel anxiety and feeds Pinterest’s discovery loop.
This guide walks you through pragmatic steps to find, vet and sponsor Turkey‑based Pinterest creators for BTS shoots — from search tactics and outreach scripts to reuse rights, budgeting expectations and platform pairing with TikTok/Instagram for performance lift.
📊 Quick platform comparison for Turkey creator reach
| 🧩 Metric | Pinterest (Turkey creators) | TikTok (GoTürkiye example) | Instagram (GoTürkiye example) |
|---|---|---|---|
| 👥 Monthly Active (regional audience) | ~1.000.000 | 4.630.000 | — |
| 📈 Platform Views H1 2025 | — | 1.400.000.000 | 812.000.000 |
| 💬 Engagement uplift | High for evergreen pins | Viral spikes | 127% growth |
| 🎯 Best use | Inspiration & trip planning/BTS galleries | Viral short BTS clips | High‑quality storytelling & Reels |
| 💸 Typical sponsor cost (est.) | £150–£800 per post | £300–£3.000 per video | £250–£2.000 per Reel |
The table contrasts where Pinterest sits vs the big short‑form wins seen by GoTürkiye on TikTok and Instagram. TikTok delivered massive reach quickly, Instagram drove deep engagement, while Pinterest shines at discovery and mid‑funnel planning — ideal for repurposed BTS galleries and shoppable Idea Pins. Budget ranges are approximate and depend on creator size, exclusivity and usage rights.
😎 MaTitie SHOWTIME
Hi — MaTitie here. I scout creators, test tools and binge travel content for a living. Look: platforms get picky about reach and format. If you want your Turkish BTS to do more than look pretty, treat Pinterest as the inspiration engine and use TikTok/Instagram for punchy discovery edits. For privacy or geo‑workarounds you might want a VPN — personally I often recommend NordVPN for speed and peace of mind. If you try it, remember: affiliate links help me run this site and I may earn a small commission.
💡 How to find Turkey Pinterest creators — the step‑by‑step
- Search Pinterest like a human, not a marketer
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Use Turkish place names + English keywords: “Side behind the scenes”, “Artvin pottery workshop”, “kkale sunrise”. Pinterest’s search often surfaces local creators who pin original BTS galleries and Idea Pins.
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Use platform cross‑checks
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Find a promising Pinterest profile and check IG/TikTok. Many Turkish creators reuse content across channels; GoTürkiye’s multi‑channel success proves cross‑platform storytelling converts. If they have TikTok virals or a strong Instagram reel feed, BTS footage will likely perform.
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Leverage niche Turkish creator hubs
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Look for accounts focused on gastronomy, heritage routes, or regional micro‑tourism (coastal boats, ruins, mountain homestays). Creators tied to towns like Side, coastal Antalya and north‑east gems like Artvin are gold for authentic BTS.
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Use creator marketplaces and local agencies
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Turkish micro‑influencer agencies and marketplaces list creators by city and niche. For Pinterest‑native creators, ask for past Idea Pins, click‑throughs to partner links, and save metrics (saves and close‑ups matter more than follower counts).
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Outreach script that works (short & proper)
- Subject: “BTS collab for [brand] — film in [location]”
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Body: compliment a recent pin, state the concept, dates, deliverables, usage (Pinterest + 2 repurposes), and clear pay range. Ask for a Media Kit and native analytics.
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Rights, edits and repurposing — get it nailed
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Purchase multi‑platform reuse rights (Pinterest Idea Pins, Instagram Reels, TikTok 30s edits). Specify exclusivity window and credit lines. Offer extra fee for drone footage or raw files.
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Local logistics & cultural tips
- Be mindful of permissions for drone work at archaeological sites. Offer a local fixer credit (helps with language, permits and rapid problem solving). Cover accommodation and per diems where shoots are location‑intensive.
🙋 Frequently Asked Questions
❓ How many pins should a creator post for a travel BTS campaign?
💬 Aim for 2–4 Idea Pins or carousel pins: one hero gallery, one BTS reel clip, plus 1–2 micro‑pins for Recipes/Local Tips.
🛠️ What’s a fair baseline budget for a Turkey micro‑creator?
💬 Micro creators (10k–50k followers) usually work from ~£150–£800 per pin, depending on usage and production. Add 20–50% for multi‑platform rights.
🧠 Should I run paid Pinterest ads with creator content?
💬 Yes — promote top performing Idea Pins for 7–14 days to lift saves and clicks. That pushes discovery into the planning funnel where bookings happen.
🧩 Final Thoughts…
Turkey’s visual assets — from coastal turquoise to ancient stones and the hidden valleys of Artvin and kkale — are perfectly suited to Pinterest’s planning mindset. Use Pinterest to seed inspiration and let TikTok/Instagram amplify the fast, viral moments (as GoTürkiye did). Prioritise creators who can produce multi‑format BTS packages, secure multi‑platform rights early, and budget for local logistics. Do that and your campaign will feel both authentic and commercially effective.
📚 Further Reading
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😅 A Quick Shameless Plug (Hope You Don’t Mind)
If you’re building campaigns across Pinterest, TikTok or Instagram — get your creators seen. Join BaoLiba to discover and rank Turkey creators by niche and region. Limited offer: 1 month free homepage promotion. Ping [email protected] — we reply fast.
📌 Disclaimer
This post combines public campaign figures (notably GoTürkiye’s H1 2025 performance), industry observation and practical advice. It’s for guidance only — confirm metrics with creators and vendors before contracting.

