So you’re a UK-based influencer looking to score collabs with Singapore brands on Twitter in 2025? Nice one. The cross-border influencer marketing game is heating up, and Singapore is buzzing with brands eager to tap into global voices—especially niche, authentic ones from the UK. But how do you actually find and lock down these collabs? Let’s cut through the fluff and get you set up with practical tips, local insights, and savvy SEO juice for your social media grind.
As of April 2025, Twitter remains a powerhouse for influencer marketing, especially for brands wanting a direct line to engaged, opinionated followers. Singapore brands, from sleek tech startups to lifestyle giants, are hunting for Twitter creators who can authentically speak to their audience. Here’s your no-nonsense guide to making it happen.
📢 Marketing Landscape in the UK and Singapore
First off, get the lay of the land. UK influencers are pros at working with brands via Instagram and TikTok, but Twitter’s unique vibe—fast-paced, conversation-heavy, and news-focused—makes it a different beast. UK influencers often monetise through brand deals, affiliate links, and paid tweets, with payments usually processed in GBP via PayPal, bank transfer, or platforms like Wise.
Singapore, on the other hand, is a compact but sophisticated market. Brands like Grab, Shopee, and Razer are household names, always on the lookout for influencer marketing opportunities. Singapore’s advertising laws are strict on transparency—always declare sponsored content clearly to comply with IMDA regulations.
💡 How UK Influencers Can Find Singapore Brand Collaborations on Twitter
1. Nail Your Niche and Audience
Singapore brands want influencers who genuinely resonate with their target market. Whether you’re into tech gadgets, travel, fashion, or food, position yourself as a go-to voice with solid engagement metrics. Use Twitter Analytics to show brands your reach, impressions, and follower demographics.
2. Leverage Twitter’s Advanced Search and Lists
Use Twitter’s advanced search filters to find Singapore-based brands or relevant hashtags (#SGTech, #SingaporeFashion). Create Twitter lists of potential brand accounts and local marketing agencies to keep tabs on who’s active and open to collabs.
3. Slide Into DMs With a Proposal
Don’t wait for brands to come knocking. Craft a clear, concise pitch explaining who you are, your audience stats, and how a collaboration benefits them. Keep it casual but professional—think like you’re chatting with a mate but with a business edge.
4. Use Influencer Platforms That Support Cross-Border Deals
Platforms like BaoLiba connect global influencers with brands worldwide, including Singapore. Signing up can boost your chances of getting matched with relevant Singapore brands looking for Twitter collabs.
5. Understand Payment and Legal Stuff
Most Singapore brands pay in SGD, so use Wise or PayPal to handle currency conversion with minimal fees. Always get contracts sorted—outline content deliverables, deadlines, and payment terms. For UK influencers, keep in mind HMRC’s rules on declaring overseas income to avoid tax headaches.
📊 UK Influencer Examples Breaking Into Singapore Markets
Take @JessTravelsUK, a travel influencer with a strong Twitter following focused on Asia-Pacific adventures. She bagged a collab with Singapore Airlines by showcasing authentic travel tips and engaging with Singapore’s travel community online.
Another example is @TechTomUK, who reviews gadgets and scored a Twitter campaign with Razer Singapore. He leveraged his UK tech-savvy audience and tech review credibility to pitch a collaboration that worked on both sides.
❗ Risks and Pitfalls to Watch Out For
Beware of scams—always vet brands and agencies. If a brand asks for upfront payment or doesn’t provide clear contract terms, walk away. Also, avoid over-committing across markets without understanding local cultural nuances; what works in the UK may flop in Singapore.
### People Also Ask
How can UK Twitter influencers connect with Singapore brands?
UK influencers can connect by researching Singapore brands on Twitter, engaging with their content, pitching directly via DMs or email, and using influencer platforms like BaoLiba that facilitate cross-border collaborations.
What payment methods do Singapore brands use for influencer deals?
Singapore brands typically pay in SGD via bank transfers, PayPal, or international payment platforms like Wise. UK influencers should clarify payment currency and fees upfront.
What content works best for Twitter collaborations with Singapore brands?
Authentic, engaging content that sparks conversation works best—think product reviews, live Tweet threads, or Twitter Spaces sessions that highlight the brand’s story and values.
BaoLiba will keep updating the UK influencer marketing scene with the freshest trends and insider tips. Stay tuned and follow us for more pro-level guidance on making your social media collabs fly!
