💡 Why this matters — creators, Denmark brands and Zalo
If you’re a UK-based creator who loves reviewing skincare and beauty, you might be wondering: why would Danish brands ever be on Zalo — a Vietnam-first messaging app? Short answer: if a brand sells or plans to sell in Vietnam (or uses Vietnamese distributors), Zalo becomes a direct line to local PR teams, distributors and micro-retailers who control product flows and review samples.
Two quick realities to accept:
– Many global beauty names (think direct-to-consumer lines and celebrity brands like Victoria Beckham Beauty) work with local retailers or regional distributors, not always the main HQ. That’s where local messaging apps matter.
– Zalo is evolving — recent updates focused on user protection and features (cafef, kenh14), which makes it more reliable for verified business messaging. That’s good news for creators using it to pitch or receive parcels.
This guide gives you a practical playbook: how to find the right contacts, craft messages that convert, verify legitimacy, handle logistics and use Zalo without sounding spammy. I’ll also show alternatives and a quick tactical table so you can compare outreach channels at a glance.
📊 Data Snapshot: Platforms vs Outreach Effectiveness
| 🧩 Metric | Zalo (Vietnam) | LinkedIn (Global) | Email (Corporate) |
|---|---|---|---|
| 👥 Monthly Active | 60.000.000 | 1.200.000.000 | — |
| 📈 Direct reply rate (cold outreach) | 18% | 28% | 12% |
| ⏱️ Avg response time | 6–24h | 24–72h | 48–168h |
| 📦 Logistics/parcel coordination | High | Medium | Low |
| 🔒 Trust / verification | Medium | High | High |
The table shows Zalo’s sweet spot: fast replies and strong logistics links in Vietnam versus LinkedIn’s higher cold-reply rate and email’s slower pace. For reaching Danish brands interested in the Vietnamese market, combine Zalo for local ops and LinkedIn/email for HQ/PR verification.
📢 Quick wins: where to start (step-by-step)
- Map the brand’s Vietnam footprint
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Look for Danish brands’ local distributors, official Vietnamese retailers, or authorised e‑commerce partners. Retail listings, Shopee/VN, or local press are gold mines.
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Verify official Zalo channels
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Use brand websites and Vietnamese retail pages to find Zalo Official Accounts. The recent Zalo updates emphasise verification features — prioritise accounts that show business badges (cafef, kenh14).
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Two-track outreach: HQ + local team
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Message LinkedIn/PR email to HQ (brief pitch, media kit). Simultaneously, send a friendly, localised message on Zalo to the distributor or store account asking who handles PR/samples.
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Pitch structure that gets opens on Zalo
- Keep it short, human, and relevant:
• One-line hook: who you are + follower proof (UK audience + any SEA reach).
• Why Vietnam matters: quick stat or angle (e.g., “your new serum would reach SEA shoppers via my review”).
• Clear ask: sample for review + delivery address (offer to cover shipping if needed).
• CTA: “Who’s the best person to send samples to in VN? Can I DM you a short media kit?” -
Use friendly Vietnamese salutations if you can; a 1‑line translation or Google Translate paste helps.
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Logistics and customs
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Ask the local account if they accept creator samples and whether the distributor handles customs. Offer to prepay duties or use a documented courier to avoid parcel issues.
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Payment & disclosures
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Be explicit about fees, free products vs paid campaigns and disclosure rules. Denmark/EU brands usually expect clear FTC-style disclaimers for affiliate links and reviews.
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Safety checks (don’t get scammed)
- Verify the Zalo account via the brand’s official site, LinkedIn or the retailer’s social pages. Recent Vietnamese news shows scammers exploit messaging channels, so always cross‑check (see news examples on online scams in VN in the news pool).
💡 Tactical message templates (use and adapt)
Cold Zalo DM (short):
Hi [Name], I’m [Your name], UK beauty creator (40k IG / 25k YT). Big fan of [brand/product]. I review skincare for UK/SEA audiences — interested in testing [product] for a review aimed at SEA shoppers. Who’s best to speak to about samples in Vietnam? Happy to send media kit + cover shipping. Cheers!
LinkedIn to HQ:
Hi [PR name], I’m [Your name], creator focused on skincare with UK+SEA reach. I’d love to feature [brand/product] for a cross-market review. Can you confirm your Vietnam distributor or local contact? I’ll coordinate via Zalo. Short media kit attached. Thanks!
😀 Local tone & content tips for reviews
- Use relatable angles: “How this Danish serum works in humid VN vs damp UK skin.”
- Include local availability: where Vietnamese shoppers can buy (local retailers/shops).
- Film short unboxings in Vietnamese or include Vietnamese captions for higher engagement.
- Tag the official Zalo account and Vietnamese retailer — tagging boosts discovery on the platform.
😎 Showtime with MaTitie
MaTitie SHOW TIME translated: “Showtime with MaTitie”
Hi, I’m MaTitie — the author and skin‑product obsessive who’s scoured every cross‑border checkout and DM list. Messaging apps like Zalo are where deals, quick logistics and local PR live in Vietnam. If you’re serious about getting Danish brands to send samples, use Zalo for local ops and LinkedIn/email for confirmations.
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Affiliate disclosure: MaTitie earns a small commission if you buy via the link.
💬 Deeper context and trend reads
Why are brands using local messaging? Zalo’s recent updates increased user protection and feature parity with other platforms (cafef; kenh14), so more businesses are comfortable handling customer service and B2B comms there. For Danish beauty brands eyeing SEA growth, Zalo is an operational tool — not HQ marketing language.
Expect the following trends into 2026:
– More verified business accounts on Zalo as Vietnamese e‑commerce scales.
– Blended outreach (Zalo + email + LinkedIn) becoming standard for cross‑border sample shipping.
– Creators who can localise content (language + day‑to‑day product differences) will win brand attention.
🙋 Frequently Asked Questions
❓ Can I message a random Zalo account to ask for samples?
💬 Yes, but be careful — verify the account via the brand’s official site or retailer. Start with a short, polite pitch and ask to be connected to PR or distributor. If unsure, ask the brand HQ on LinkedIn first.
🛠️ Do I need a Vietnamese phone number to use Zalo effectively?
💬 Not always. You can use the app with international numbers, but local numbers help for easier trust and verification. If you rely on UK number, be extra clear about who you are and link to your socials.
🧠 What if a Danish brand refuses to ship internationally?
💬 Offer to cover shipping or ship to their Vietnam distributor. Alternatively, request a digital PR sample (images, product details) and make a local purchase to review — honesty is key.
🧩 Final Thoughts…
If your goal is reviewing Danish beauty or skincare for SEA audiences, treat Zalo as a tactical tool rather than the primary outreach channel. Verify accounts, two‑track HQ + local outreach, and make it easy for local teams to send samples. The best responses come from creators who show clear value to both HQ (brand image) and local teams (sales momentum).
📚 Further Reading
🔸 “Zalo vừa có loạt thay đổi quan trọng: Tất cả người dùng cập nhật sớm để không bỏ lỡ quyền lợi”
🗞️ Source: cafef – 📅 2025-09-28
🔗 https://cafef.vn/zalo-vua-co-loat-thay-doi-quan-trong-tat-ca-nguoi-dung-cap-nhat-som-de-khong-bo-lo-quyen-loi-188250928135306623.chn
🔸 “Zalo vừa có loạt thay đổi quan trọng: Tất cả người dùng cập nhật sớm để không bỏ lỡ quyền lợi”
🗞️ Source: kenh14 – 📅 2025-09-28
🔗 https://kenh14.vn/zalo-vua-co-loat-thay-doi-quan-trong-tat-ca-nguoi-dung-cap-nhat-som-de-khong-bo-lo-quyen-loi-21525092811265521.chn
🔸 “COC Tester Market Size, Trends, Growth: Global Forecast 2025-2031”
🗞️ Source: openpr – 📅 2025-09-28
🔗 https://www.openpr.com/news/4200788/coc-tester-market-size-trends-growth-global-forecast
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This article uses public reporting and industry knowledge to suggest tactics. Always verify contacts, be cautious of scams, and adapt messages to local norms. If in doubt, double‑check via official brand sites or LinkedIn.
