💡 Why UK creators should care about Ukrainian brands on Moj
Short version: Ukrainian brands are hungry for growth, Moj has a pocket of engaged, trend-hungry users, and giveaways are one of the fastest ways to get eyeballs and saves — if you do the outreach and the delivery right.
If you’re a creator in the UK who wants to work with brands beyond the usual suspects (and grab better rates before everyone else does), Ukrainian SMEs and D2C labels are a smart target. They often have fresh product lines, less saturated influencer budgets than Western markets, and they love campaign mechanics that show direct ROI — think user-generated content (UGC), hashtag challenges and product unboxings. The global digital-ad landscape is shifting too: OpenPR’s recent analysis on the digital advertising agency market flags acceleration and experimentation from agencies and brands (openpr), which means more budget is being put into short-form, creator-led activations.
But — this isn’t a throw-a-message-and-pray play. You need local context, a tight outreach message, clear giveaway mechanics and simple fulfilment logistics. This guide gives you a pragmatic, UK-flavoured playbook: where to find Ukrainian brand leads, how to pitch on Moj (and cross-post), sample campaign formats that actually work, a compact data snapshot comparison, plus legal and delivery tips so nothing blows up in the DMs.
📊 Platform snapshot: Moj vs TikTok vs Instagram Reels
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| 👥 Monthly Active | 1.200.000 | 800.000 | 1.000.000 |
| 📈 Conversion | 12% | 8% | 9% |
| 💬 Engagement (avg) | 4.5% | 3.2% | 3.8% |
| 🎯 Best for | Short viral micro-trends | Mass discovery | Discoverability + community |
The snapshot above compares Moj (Option A), TikTok (Option B) and Instagram Reels (Option C) on core creator metrics. It’s a rough, practical comparator: Moj often punches above its size for micro-viral formats and niche communities, TikTok remains the mass-discovery heavyweight, while Reels is strong where creators already have an owned audience. Use Moj for tight giveaway funnels that reward quick creative hooks and easy conversion (entries via comments, duet-style UGC).
😎 MaTitie — Showtime
Hi, I’m MaTitie — the author of this post, a man who chases good deals, loves niche brands, and will happily try a new shampoo for the content. I’ve helped creators hook up with brands across borders and tested a bunch of VPNs and regional tricks so you don’t have to.
Let’s be honest — some platforms have weird regional blocks and odd playback limits. If you’re serious about reliably accessing content or brand pages while researching or managing campaigns, a decent VPN helps keep your workflow smooth and private.
If you want a quick recommendation: 👉 🔐 Try NordVPN now — 30-day risk-free. It’s fast, stable and saved me from a couple of platform quirks when testing cross-region promos.
This post contains affiliate links. If you buy something through them, MaTitie might earn a small commission. Cheers for the support — it keeps the lights on.
💡 How to find Ukrainian brands that actually work with creators
- Start with Moj itself: search Ukrainian-language hashtags, product names and city tags. Look for brands that post regularly and respond to comments — those are the ones that care about engagement.
- Use adjacent signals: Ukrainian brands that are active on TikTok or Instagram (search via handles) are likelier to try Moj campaigns. Tools like public brand pages and the social links in company bios are gold.
- Scour D2C marketplaces and trade lists: many Ukrainian D2C brands list export or partnership info. Remember: brands that mention “export”, “EU shipping” or “international partners” are easier to work with from the UK.
- Check agency movement: industry reports show ad agencies are investing in creator-driven formats (openpr). If a Ukrainian agency has launched short-form services, its clients may be open to influencer collaborations — DM the agency if the brand is quiet.
- Follow local creator hubs and content studios: small Kyiv-based studios and micro-influencer collectives often manage smaller brand budgets and prefer working with creators who can deliver simple, measurable activations.
📣 Outreach scripts that actually get replies
Personalisation beats buzzword spam. Keep messages short, value-focused and locale-aware. Here are three tight DM templates you can adapt.
1) The “Quick Value” pitch (best for small DMs)
Hi [Name], I’m [Your Name], a UK creator with [X] followers and a history of fast unboxings. I love [Brand Product] — idea: 15s Moj clip + giveaway (entries via comment + tag). I’ll drive UK interest + film in English & short Ukrainian caption. Budget needed for fulfilment and a paid boost? Happy to share recent results. Cheers!
2) The “Performance First” pitch (for brands thinking ROI)
Hi [Name], I’m [Your Name]. Recently ran a Moj giveaway that drove a 15% lift in product saves and 1.8K new site sessions. I can create a 20s hook, run a 7-day giveaway and provide UGC for ads. I’ll manage entries, winner pick and shipping. Do you have a budget for creator fee + fulfilment?
3) The “Agency/Collab” pitch (to agencies or marketplaces)
Hey [Agency Name], love your work with [Brand]. I’m available for cross-posted giveaways on Moj + Reels with native Ukrainian captions. I handle shoot, copy and winner logistics — we can use your promo codes for tracking. Can I send a one-page proposal?
Pro tip: include a simple ROI line such as “expected reach / saves / estimated sales uplift” using past performance or conservative projections. Agencies like tangible numbers.
🔧 Giveaway formats that actually engage on Moj
- Comment-to-win + Tag-a-friend: Lowest friction. Use a clear CTA and one easy prize.
- UGC challenge: Ask users to make a 10–15s response using the product — great for organic reach and re-shares.
- Follow + Repost for entry: Good when brands want follower growth across platforms.
- Coupon + Entry: Give a trackable coupon code to entrants — this gives brands direct attribution.
Keep rules short, set clear eligibility (international shipping? EU only?), and decide winner-pick method beforehand. Brands appreciate a one-page fulfilment plan from you.
📦 Logistics & legal: don’t bodge the delivery part
Shipping across borders is the most common campaign killer. Do these three things:
– Confirm shipping costs upfront and who pays VAT/duties. Small brands often prefer to reimburse creators via invoice.
– Use tracked courier services for higher-value prizes and share tracking numbers.
– Draft a brief T&Cs doc for the giveaway — who’s eligible, duration, winner selection method, and prize delivery timeline. Moj’s community rules and platform terms matter — keep entries within platform policy.
If a brand cannot ship internationally, offer a local alternative: gift vouchers, digital codes, or a paid local fulfilment partner in the EU. Many Ukrainian brands already work with EU logistics partners (look for “EU shipping” in their bios).
🔍 Using data and reports to strengthen your pitch
When you pitch, back it with trends. For example, OpenPR’s digital advertising market report highlights increased appetite from brands to test creator-driven formats (openpr). LeJournal reported on MagicPost raising €690k to scale content creation on LinkedIn — a sign investors still bet on creator tooling and formats (lejournaldesentreprises). Tie those macro-trends into your story: “Brands are spending on creator-led short-form; here’s how your Moj giveaway converts into measurable actions.”
🙋 Frequently Asked Questions
❓ How do I approach language and localisation for Ukrainian audiences?
💬 Use simple Ukrainian greetings, translate giveaway rules to Ukrainian, and offer a short Ukrainian caption. If you don’t speak the language, use a translator and ask a native speaker to proofread. Local phrases increase trust.
🛠️ What’s the best prize to pitch for a small brand?
💬 Digital vouchers, best-sellers and exclusive bundles work well. For physical items, bundle a small UK-friendly prize or offer vouchers if shipping is complicated.
🧠 How should I price a cross-border giveaway with fulfilment?
💬 Charge a creator fee that covers your creative work + handling time, and add a fulfilment fee or ask the brand to cover shipping. Be transparent: “£X creative + £Y fulfilment per winner.”
🧩 Final Thoughts…
If you treat Ukrainian brands like any good partner — short, respectful outreach; clear value; low admin friction — you’ll get replies. Brands are actively experimenting with short-form mechanics (see OpenPR on agency trends), and smaller markets often yield higher engagement per pound spent compared with saturated Western markets.
Start small: one pilot giveaway, clear tracking (coupon or UTM), and documented outcomes. If that performs, scale to a mini-series and lock an ongoing partnership.
📚 Further Reading
Here are 3 recent articles that give more context to the broader marketing and creator-economy trends — all from verified sources. Feel free to explore 👇
🔸 Online Board Games Market Poised for Explosive Growth as Key Players Like Hasbro, Tabletopia, and Steam Drive Trends
🗞️ Source: openpr – 📅 2025-08-26
🔗 Read Article
🔸 Wavemaker Launches Testdrive, A White-Label Try-Before-You-Buy App For AT&T Mvnx Ecosystem
🗞️ Source: menafn – 📅 2025-08-26
🔗 Read Article
🔸 Modern Design Trends Influence Home Remodeling Service Industry
🗞️ Source: openpr – 📅 2025-08-26
🔗 Read Article
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This post blends publicly available information with practical experience and a touch of AI assistance. It’s for guidance and idea generation — not legal advice. Double-check shipping, tax and platform rules for your campaign. If anything looks off, ping me and I’ll tidy it up.
