UK advertisers: Find Singapore TikTok creators fast

Practical guide for UK advertisers to discover and vet Singapore TikTok creators, run lightweight market tests, and read local signal before launch.
@Influencer Marketing @Market Research
About the Author
MaTitie
MaTitie
Gender: Male
Best Mate: ChatGPT 4o
MaTitie is an editor at BaoLiba, specialising in influencer marketing and VPN technology.
His vision is to build a truly global creator network — where brands and influencers can collaborate freely across borders and platforms.
Always learning and experimenting with AI, SEO and VPN tools, he is dedicated to helping UK-based creators connect with international brands and expand their presence worldwide.

💡 Why this matters to UK advertisers (intro)

If you’re a UK advertiser thinking about launching a product into Singapore — or simply testing demand among Singaporean audiences — TikTok is where you want to move fast. Singapore has a highly engaged, mobile-first audience, and creator-led formats there often act as a real-time focus group: short videos, instant reactions, and measurable actions (links, promo codes, sign-ups).

But “finding creators” isn’t just a search query. You need a compact playbook that does three things: finds creators who match your brief, vets their authenticity and local resonance, and runs cheap, fast tests that actually tell you whether the market wants your product. The recent spike in country-level social performance (GoTürkiye’s big jump on TikTok and Instagram) is a reminder — with the right creators and creative, traffic converts into measurable demand (source: GoTürkiye performance summary). That’s the piece advertisers need to replicate at product or category level in Singapore.

This guide walks you through practical steps, tools, and sanity checks — plus an honest look at platform risks and trends that matter right now. No fluff, just the local, street-smart tactics that get answers in weeks, not months.

📊 Data Snapshot — GoTürkiye platform signal (what it shows advertisers)

🧩 Metric TikTok (GoTürkiye) Instagram (GoTürkiye) Aggregate
👥 Impressions (H1 2025) 1,400,000,000 812,000,000 2,212,000,000
👥 Followers (reported) 4,635,000 3,784,000 8,419,000
📈 YoY growth 53% 51% 52%
🔁 Engagement (H1 2025) N/A 141,000,000 N/A

This snapshot uses the GoTürkiye numbers reported for the first half of 2025 as a signal: big growth on TikTok and strong engagement on Instagram (source: GoTürkiye performance summary). For UK advertisers the key takeaway is not the absolute figure, it’s the velocity — a focused content strategy and the right creators scaled impressions and engagement quickly. Translate that playbook to Singapore by prioritising creator fit and speed of test execution.

😎 MaTitie Showtime

Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style.

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💡 How to find Singapore TikTok creators — a step-by-step playbook

1) Define the market test and the minimum viable signal
– Be specific: are you testing product-market fit, price sensitivity, or interest in a new flavour/feature? Define 2–3 KPIs (views > watch-through, clicks to a landing page, promo-code redemptions). For simple demand checks, aim for a 4-week test with 5–12 creators and a combined budget that buys reach rather than celebrity.

2) Discovery: where to source creators fast
– TikTok Creator Marketplace: obvious first stop if you have access — you can filter by location (Singapore), audience demographics, and topical verticals.
– Hashtags and sounds: search #sgtok, #singapore, #sgfood, #sgbeauty, and rising sounds used locally. TikTok’s For You is regional — spend a day mapping creators who appear consistently.
– BaoLiba: use a regional discovery platform to pull creator lists by city, category, and verified audience. Our ranking data helps spot creators who consistently punch above their size.
– Local events and micro-scenes: check café-owner collabs, hawker-centre reels, and university student creators — these micro-scenes often give the clearest early demand signals.

3) Vetting: quick authenticity checks (don’t over-trust screenshots)
– Engagement quality: look at comment threads — are comments conversational or generic? High-comment depth beats raw likes for local resonance.
– Posting history: 3–6 months of consistent, topical posting is a good sign of a real creator. Beware accounts with sudden follower spikes.
– Cross-platform footprint: creators active on Instagram or YouTube bring stability — platforms like TikTok can change fast.
– Watch for deepfakes and suspicious submissions: recent reporting shows AIs posing as journalists and media mistakes happen, so double-check (source: LesNumeriques).

4) Shortlist & brief: keep it loose but measured
– Give creators a 10–20 second creative brief and a metrics-focused brief: what the CTA is, sample captions, and a clear UTM or promo code. Encourage native creative — creators know formats that convert. Offer a small performance bonus for measurable actions.

5) Run the test and measure in real time
– Assign trackable links and unique promo codes per creator. Track views, engagement, CTR, and conversion. Look for signals, not perfection: a creator with lower reach but high redemption rate can be more valuable than a huge creator with passive views.

6) Iterate fast
– Reallocate spend to creators who drive actual actions. If none perform after two weeks, tweak the creative, not the cohort. Often a small creative shift (replace product demo with problem-solution clip) moves the needle.

📊 Why the larger social signals matter (and how to read them)

Country-level accounts can behave like demand accelerants. The GoTürkiye account’s leap in impressions and followers across TikTok and Instagram shows that concentrated content strategies aimed at national audiences work (source: GoTürkiye performance summary). For advertisers, this means two things:

  • You don’t need to reach millions to test demand — you need the right micro-communities. Singapore’s creator ecosystem is compact; hyperlocal creators tend to be more persuasive than big regional personalities.
  • Platform momentum changes fast. The Financial Post recently reported that colleges are adding influencer training; creators are getting more professional (source: Financial Post). That raises the bar for creative quality and campaign transparency — expect better brief follow-through but also higher fees for top-tier talent.

Also keep an eye on platform-level risk: stories about apps being blocked or unblocked (source: Economic Times) remind us that platform access and policy changes affect campaign plans. Build fallback options (Instagram, YouTube Shorts, and local discovery partnerships) into your test.

🙋 Frequently Asked Questions

How quickly can I get a real answer from a small Singapore TikTok test?

💬 You can expect a directional answer in 2–4 weeks if you run a tight test with 5–12 creators, tracked links, and unique promo codes. Early signals are watch-through and click-throughs; conversion confirms demand.

🛠️ Should I prioritise micro or macro creators for demand testing?

💬 Start with micros (10k–100k). They’re cheaper, more niche, and often have higher trust in tight communities. Move to macro creators once you’ve proven product-market fit and need scale.

🧠 What are the biggest vetting mistakes UK advertisers make when working in Singapore?

💬 Assuming follower counts equal influence, ignoring comment quality, and failing to localise creative. Also, neglecting platform risk — check regional content visibility before you commit.

🧩 Final Thoughts…

Testing market demand in Singapore via TikTok is fast, cheap, and revealing if you do three things well: find creators who match the local scene, set measurable KPIs, and iterate on creative rapidly. Use platform tools, local hashtag mapping, and discovery platforms (like BaoLiba) to speed up discovery. Vet creators properly and use small, tracked tests to avoid expensive false positives.

Don’t forget the macro signal: country accounts can amplify trends quickly. The GoTürkiye example shows what a focused creator-led push looks like — take that playbook and shrink it to product-level tests in Singapore.

📚 Further Reading

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🗞️ Source: Travel and Tour World – 📅 2025-08-23
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📌 Disclaimer

This post blends publicly available information with a touch of AI assistance. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please take it with a grain of salt and double-check when needed.

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