UK creators: Reach Dutch brands on Kuaishou for hotel PR

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MaTitie

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Contact: [email protected]

MaTitie is an editor at BaoLiba, specialising in influencer marketing and VPN technology.
His vision is to build a truly global creator network — where brands and influencers can collaborate freely across borders and platforms.
Always learning and experimenting with AI, SEO and VPN tools, he is dedicated to helping UK-based creators connect with international brands and expand their presence worldwide.

💡 Why this matters — quick intro

If you make hotel-review content and fancy getting paid to do it, going after Netherlands brands on Kuaishou sounds niche — but it’s a smart move. Dutch tourism boards, hotels and travel brands increasingly want to reach Asian audiences (including users on Chinese platforms), and Kuaishou’s ad momentum and creator tools make it a real channel for paid partnerships.

You’re probably asking: “How do I actually find these Netherlands brands, convince them Kuaishou is worth it, and deliver a hotel-review that looks organic on a platform most brands don’t even know how to use?” This guide is the answer — a practical, UK-first roadmap: research, pitch, legal checks, creative formats, plus outreach templates and a realistic view of barriers. I’ll also weave in recent industry signals — Kuaishou’s ad growth and platform positioning — to help you sell with confidence.

Two quick signals to keep in mind: analysts and industry commentary point to Kuaishou’s growing ad strength (JPMorgan raising its outlook on ad growth — Investing.ng), and the company’s own executive messaging highlights product investment and creator empowerment (Kuaishou VP Song Tingting on digital tech and innovation — MENAFN). That matters when you’re pitching a brand in the Netherlands: you can argue the platform is not a fad.

📊 Outreach Channel Comparison (Data Snapshot)

This quick comparison shows trade-offs. Direct Kuaishou outreach can tap deep APAC reach but needs language and platform know-how; Dutch PR or China-specialist agencies smooth the path to paid hotel campaigns but cost more; marketplace/platform solutions (like BaoLiba) reduce friction, improve payment security and speed up introductions, making them a pragmatic choice for many UK creators targeting Netherlands brands.

📢 First things first — who to target in the Netherlands

If you’re hunting for sponsors for hotel-review content aimed at Kuaishou audiences, focus on these brand clusters:

• National & regional tourism organisations (large DMOs, regional tourist boards).
• Hotel chains and boutique groups with inbound tourism strategies.
• Travel operators specialising in Asian markets or family travel.
• Lifestyle brands that partner with hotels (F&B, wellness, transport).

You can support your approach by pointing to successful cross-border campaigns that raise tourism awareness — the “Wonderful Indonesia” out-of-home push in Europe shows how nation-level tourism efforts lean on creative media to boost visibility and travel intent (reference: Wonderful Indonesia campaign material). That kind of example helps you frame hotel reviews as part of a wider tourism push.

💡 What Kuaishou brings to the table (and what to stress in a pitch)

Use three concrete selling points in every outreach:

• Audience behaviour: Kuaishou users often value authentic, long-form reviews and family-friendly travel content. That’s a match for hotel stays and family travel promos.
• Creator tools & ad integration: Kuaishou continues to roll ad products and creator monetisation features — cite the platform’s recent focus on creator empowerment (MENAFN) and analysts flagging ad growth (Investing.ng) to show it’s a viable paid channel.
• Conversion pipeline: You’re not just asking for free stays. Offer measurable outcomes — bookings, promo codes, app downloads, or phone enquiries — and show how Kuaishou content drives these metrics.

💬 Outreach playbook: 6-step process

1. Research: find Dutch hotels/brands that have China-facing pages, Mandarin micro-sites, or past China partnerships. Use LinkedIn, brand press rooms, and site localisation cues.

2. Find the contact: look for marketing managers, head of partnerships, or China-market leads. If you can’t find them, target PR agencies that work with the brand.

3. Craft a tailored pitch: lead with value — your Kuaishou audience, a simple case study, and clear KPIs. Offer 2–3 creative packages (short promo, long-form review, bundle with reels/shorts).

4. Local language play: include a short Mandarin sentence or offer to supply bilingual assets. If you don’t speak Chinese, partner with a translator or agency.

5. Pricing & terms: propose clear deliverables, timelines, key performance metrics, and payment terms. Ask for a written brief and contract.

6. Follow-up & reporting: send a post-campaign report with views, watch time, engagement, and any driving metrics (promo-code redemptions, landing page clicks).

Below is a sample cold-email skeleton you can adapt.

Subject: UK creator + Kuaishou reach — hotel review idea for [Hotel Name]

Hi [Name],

I’m [Your Name], a UK-based content creator specialising in hotel and family travel. I’ve worked with [relevant past partners] and have an engaged Kuaishou audience interested in European travel.

I’d love to produce a sponsored hotel review for [Hotel Name] tailored to Chinese-speaking travellers — a 2–3 minute on-site review, short highlight clips and a promo code / unique landing link. I can deliver creative assets in both Mandarin and English and will provide a campaign performance report.

Would you be open to a short call next week to discuss fit and budget?

Best,
[Your Name] — [Kuaishou handle] — [contact]

😎 MaTitie SHOWTIME

Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style.
I’ve tested hundreds of VPNs and explored more “blocked” corners of the internet than I should probably admit.
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📊 Pitch angles that win (creative formats)

• “Family stay review” — authentic, long-form Kuaishou style, focusing on kid amenities, meals, and safety.
• “Micro-series” — 3 short episodes covering room tour, breakfast/lunch F&B, local experience (bookable via promo link).
• “Influencer-led mini itinerary” — tie the hotel stay to local attractions; great for DMOs and regional tourism push.

When pitching to Netherlands brands, emphasise storytelling that connects to Mainland Chinese or broader APAC travellers — why this hotel works for families, couples, or luxury seekers. Use a creative treatment brief and storyboard to reduce the brand’s perceived risk.

🧾 Contracts, payments and safety — don’t skip this

• Always insist on a written brief and contract covering content rights, exclusivity, usage windows, and payment method.
• For international deals, prefer payment via a secure platform (bank transfer with verified IBAN, PayPal for small gigs, or BaoLiba-style escrow when available).
• Clarify disclosure rules up front (label sponsored content clearly for the Kuaishou audience and for your UK viewers if cross-posting).
• If a brand asks for paid services via unusual channels, get legal or platform support — safer to walk away than get burned.

🙋 Frequently Asked Questions

❓ How do I pick the right Dutch brand to approach?

💬 Look for brands already doing China-facing marketing, or those actively promoting sustainable tourism. Brands that run European OOH or have PR about inbound travel are more likely to say yes.

🛠️ Do I need a Mandarin version of my pitch and content?

💬 Short answer: yes or have a Mandarin-speaking partner. Even a simple bilingual one-pager shows professionalism and removes a huge barrier for Dutch marketing teams assessing Chinese platforms.

🧠 How can I prove Kuaishou will drive bookings, not just views?

💬 Offer measurable hooks: promo codes, trackable landing pages, unique booking links, or UTM-tagged traffic. Report on watch time, clicks, and conversion events post-campaign to build credibility for the next pitch.

🧩 Final Thoughts…

Selling Netherlands hotel reviews on Kuaishou is a niche that pays if you’re methodical. Use platform signals (Kuaishou’s ad focus and creator empowerment), speak the client’s language (literal and commercial), and reduce friction with solid contracts and measurable deliverables. If you’re new to China-facing platforms, leverage an agency or platform like BaoLiba to help with introductions and payment security.

Expect a learning curve, but once you land one solid case study — especially one that ties views to bookings — Dutch brands become much easier to convert.

📚 Further Reading

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📌 Disclaimer

This post blends publicly available reporting (including commentary about Kuaishou’s ad momentum and executive messaging) with practical outreach experience and a touch of AI assistance. It’s meant for guidance and discussion — not legal or financial advice. Double-check campaign details and contracts before you sign anything.