💡 Why this matters — the problem we’re solving
If you write long-form reviews and want to work with Australian brands on Snapchat, you’re up against two things: the platform’s native short-form DNA and the reality that many Aussie brands still treat Snapchat as “nice-to-have” rather than a review-driven channel. That leaves a gap — and a real opportunity — for creators who can convert bite-sized Snaps into thoughtful, long-form product storytelling that brands actually want to pay for.
Snapchat’s recent push to show authentic, local Snaps in public spaces (an OOH campaign launched from Copenhagen, driven by Barbara Wallin Hedén and Snapchat’s Nordic team) tells you something useful: Snapchat is doubling down on authenticity and local moments, not just viral clips. That creative angle is your hook when pitching Australian brands — authenticity resonates, and it’s exactly what Snapchat promotes (as highlighted by Snapchat’s Nordic comms).
Meanwhile, investors are still backing Snap as a growth play — institutional moves like Vanguard increasing holdings in Snap suggest the platform isn’t going away and is attracting serious business attention (AmericanBankingNews). And everyday usage patterns — younger audiences preferring messaging and not picking up calls — mean brands expect outreach and content that fits quick, private conversations (Rappler). Put all that together and you’ve got a fertile field: brands want authentic stories, Snap wants authentic Snaps, and creators can connect the two with the right approach.
This guide gives UK creators a practical, step-by-step playbook: how to find Aussie brands on Snapchat, how to craft a pitch that converts to a paid long-form review, what formats to propose, how to do follow-ups, and a few scripts you can swipe, tweak and send. No fluff — just street-smart tactics that actually get replies.
📊 Data Snapshot Table — comparing outreach channels
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| 👥 Monthly Active | 5.500.000 | 11.000.000 | 15.000.000 |
| 📈 Cold Pitch Reply Rate | 9% | 7% | 12% |
| ⏱️ Avg Response Time | 2–5 days | 3–7 days | 7–14 days |
| 📝 Long-form Fit | High (native snaps + linked long-form) | Medium | High (email threads & attachments) |
The table gives a quick, estimated read on three outreach options: Option A (Snapchat-focused outreach), Option B (Instagram-first outreach) and Option C (email-first outreach). Snapchat shows lower raw monthly reach than Instagram but higher long-form fit for native, authentic content and faster DM response times; email has the highest cold-pitch reply rate for formal proposals but slower turnaround. Use this to decide whether to lead with a DM, an email or a hybrid approach when approaching Australian brands.
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💡 How to actually reach Australian brands on Snapchat — step-by-step (practical)
1) Map the right targets (20–30 min)
• Start with brands who already use Snapchat publicly — look at Spotlight, public Stories and any OOH activations emphasising real Snaps (Snapchat’s Nordic OOH examples show the kind of authentic local creative they like). These brands are already comfortable with Snapchat’s tone and more likely to try a long-form review in that ecosystem.
• Search Australian brand accounts on Instagram and check for “Snapchat” mentions in bios, or scan press releases and campaign pages. Celeb usage of Snapchat in recent media coverage (for example, celebrity posts covered by Closermag) signals platform-friendly industries: fashion, beauty, F&B, local lifestyle brands (Closermag).
2) Quick vet + value mapping (30–45 min)
• Does the brand run local campaigns? Do they talk about authenticity, UGC or friend-first messaging? If yes, make a quick doc mapping how a long-form review fits their goals: product demo, trust-building, product uses in daily life, or seasonal campaigns.
• Note metrics you can offer: Story completion, screenshots, swipe-ups (where available), first-party link clicks, and any sample reach from your past work.
3) The first touch — short DM that opens a door (1–2 messages)
You’re on Snapchat. Keep the first contact short, human and local-aware. Example DM:
• “Hey [Brand] — big fan of your [product]. I’m a UK creator who writes long-form product reviews and I’d love to show how it lands with Snapchat-first storytelling for Aussie audiences. Got a best contact / PR email for collabs?”
This mirrors how Snapchat values authentic Snaps in local contexts (per Snapchat’s Nordics messaging) and avoids spammy long pitches.
4) The follow-up email — the one-pager (if they give email)
If they respond with an email, send a crisp one-pager:
• Subject: “Snap-first long-form review — case study + plan”
• 3-sentence hook about what you’ll do
• Short content plan: native Snaps → Story series → hosted long-form review (blog or long Snap Story) → distribution plan (tagging, geotags, paid boost if needed)
• Clear KPIs & CTA: “I’ll track story completion, swipe-up CTR, and a 2–3 minute on-site demo; want this as a paid pilot?”
• Samples: one short link to previous long-form review, one screenshot of engagement.
5) Pricing and pilots
• Offer a pilot: discount a full package in exchange for a case study and permission to repurpose content. Many Aussie brands prefer a low-risk trial.
• Be explicit about rights: who owns the long-form copy, rights for re-use, and whether you’ll syndicate the review on other channels.
6) Deliverables that sell long-form on Snapchat
• Start with a sequence: (a) a genuine Snap unboxing, (b) a day-in-use Story mini-series, (c) a linked long-form review hosted on blog/YouTube/brand page, (d) a 30–60s highlight edited for Spotlight.
• Use authentic local moments: reference places, Aussie seasons, or local vernacular where possible. Snapchat’s own campaigns emphasise local authenticity — lean into that.
7) Follow-up cadence
• DM after 48–72 hours if no reply. Email follow-up at 5–7 days. Keep follow-ups polite and add new value (e.g., “I ran a mock storyboard — happy to send a 60-second sample”).
Why this works
Snapchat’s public push to bring Snaps into public spaces and campaigns (as shown in their Nordic OOH creative) means brands want creators who can translate private, friendly Snaps into shareable, brand-safe stories. Pair that with signals that users prefer messaging over calls (Rappler), and you’ve got the right format for outreach: quick DMs that lead to concise, well-structured emails.
Investor confidence in Snap (AmericanBankingNews) also means more brands are likely to experiment — so being first to offer a measured, case-study driven long-form review is a strong position.
🙋 Frequently Asked Questions
❓ What’s the fastest way to find Aussie brands using Snapchat?
💬 Search Spotlight and public Stories for Australian geotags, check brand bios on Instagram for Snapchat mentions, and watch for local OOH campaigns or PR — those are the brands open to Snapchat-first creative. (Closermag commentary on celeb Snapchat use can hint at industries that favour the platform.)
🛠️ Should I charge more for a Snapchat-first long-form review than a regular blog review?
💬 Yes — treat Snapchat-led long-form as a different deliverable. You’re packaging native Snaps, a Story series, and a longer hosted piece with tracked KPIs. Price it like a multi-channel campaign or offer a pilot with case-study terms.
🧠 How do I measure success so Aussie brands will rehire me?
💬 Set measurable KPIs up front: story completion rate, swipe-up CTR, click-through to product page, time-on-page for the long-form review, and social re-shares. Brands love quick, comparable metrics.
🧩 Final Thoughts…
You don’t need to be Aussie to land Australian brands on Snapchat — you need to speak the platform’s language and offer low-risk pilots framed around authenticity. Start with a short DM that respects the brand’s voice, follow up with a tight email one-pager, and deliver a pilot that proves the format. Use local proof points and platform-aligned creative (Snapchat’s recent focus on real Snaps is your social proof). Be patient, track outcomes, and convert pilots into repeat work with strong reporting.
📚 Further Reading
Here are 3 recent articles that give more context to the media and platform landscape — selected from verified sources. Feel free to explore 👇
🔸 ITV Lorraine’s Ranvir Singh makes savage dig at Brooklyn Beckham after vow renewal
🗞️ Source: Mirror – 📅 2025-08-12 08:30:35
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🔸 Indian-origin founder uses ‘incredibly truthful’ AI matchmaker to help singles find love
🗞️ Source: Moneycontrol – 📅 2025-08-12 07:55:05
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🔸 Looking for a slow travel holiday this year? Head to these top destinations for a mindful break
🗞️ Source: Yahoo – 📅 2025-08-12 08:18:08
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📌 Disclaimer
This post blends publicly available information (including company statements about Snapchat’s local campaigns and recent media coverage) with practical advice and a touch of AI assistance. It’s for guidance and discussion, not legal or financial advice. Double-check contract, payment and rights details when negotiating with brands.
