💡 Why this guide matters (and who it’s for)
If you’re a UK-based creator or small agency trying to get Malaysian brands to feature your emerging artists on Jingdong (JD.com), you’ve hit a tricky intersection: an e-commerce-first platform, Chinese-language buyers, and brands that are still learning how to work with international creators.
This guide is practical — not academic. It’s built for creators who want real wins: product placements, campaign features, or curated store collabs that put a new artist’s work in front of Chinese shoppers. You’ll get a straightforward outreach playbook, localised assets checklist, a reality-check on which social platforms actually move the needle, and a short data snapshot to help you argue your case with Malaysian brands.
Why Malaysia specifically? Malaysian tourism and lifestyle brands are actively courting Chinese visitors and shoppers, and that’s changing how they think about content and partnerships. For example, Tourism Malaysia has highlighted Xiaohongshu’s influence — over 300 million monthly active users — as a way to shape travel interest among younger Chinese audiences. Use facts like that to sell the idea that a China-focused digital push can feed Jingdong storefront sales or special collections.
By the end you’ll have: a short outreach email template, a checklist of Mandarin-friendly assets, tips to work with brand managers, and a sense of where Jingdong sits versus discovery platforms like Xiaohongshu or Douyin.
📊 Data Snapshot Table — Platform fit for Malaysian brands (Jingdong vs discovery apps)
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| Platform | Jingdong (JD.com) | Xiaohongshu | Douyin |
| Primary use | Online retail & official brand stores | E-commerce discovery & lifestyle content | Short-video commerce & live-streaming |
| KOL ecosystem | Seller-focused influencers; transactional | Strong community creators; discovery-driven | Top for conversions via livestreams |
| Mandarin content fit | High (platform UI and listings mainly Mandarin) | High — 300,000,000 monthly active users (Tourism Malaysia cited) | High — short-form, mainland-first audience |
| Best for | Permanent product listings, promotions, flash sales | Brand storytelling, travel inspiration, user-generated content | Live commerce launches, time-limited drops |
| How brands use it | Official stores, logistics, loyalty | Trend seeding, visual discovery | Sales spikes via livestream events |
The table shows a practical split: Jingdong is where Malaysian brands list and sell; Xiaohongshu and Douyin are the discovery layers that seed interest. Tourism Malaysia’s own notes about Xiaohongshu (≈300,000,000 monthly active users) prove that discovery content can quickly influence travel and lifestyle choices — which brands can convert on Jingdong. Use this combo in pitches: discovery content to build demand, Jingdong to capture the purchase.
😎 MaTitie: Showtime
Hi, I’m MaTitie — the author of this post and an annoyingly curious bargain-hunter who’s spent far too long digging into how creators reach cross-border shoppers.
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💡 How to build your outreach pitch (the one brands will actually read)
Don’t send a generic DM. Malaysian brands working with China-facing platforms want outcomes: extra store visits, cultural fit, and measurable conversions. Here’s a street-smart pitch structure that works:
- Lead with the hook (1 line): “Put [Artist name] in your JD store window during the Mid-Autumn collection — proven to convert for ASEAN designs.”
- Social proof (1 short sentence): cite relevant figures, e.g., “Lifestyle content on Xiaohongshu helps shape younger Chinese travellers’ choices — Tourism Malaysia notes the platform’s reach.”
- The offer (2–3 bullets):
• What you’ll create (short videos, product photos, Xiaohongshu posts)
• Which channels you’ll use (Xiaohongshu for discovery, Douyin for livestream push, Jingdong for product listing)
• KPIs (views, CTR to JD product page, sales uplift) - Low-friction CTA: propose a 2-week pilot with a small guaranteed asset pack and a revenue-share or affiliate link to Jingdong product pages.
Why this works: Malaysian brands often think in tourism or retail seasons (e.g., Visit Malaysia 2026 pushes). Tie your offer to an existing campaign or seasonality — it’s easier to get sign-off.
🧰 Assets checklist — what to prepare before pitching
Brands will say “send assets” — be ready. Here’s the minimum:
- Mandarin headline + bilingual captions (English + Simplified Chinese). If you can’t write Mandarin, hire a translator — it’s worth it.
- 3 vertical short videos (9–15s) optimised for Douyin and JD Live.
- 3 Xiaohongshu-style lifestyle images with local context (no stocky studio shots).
- A basic KPI dashboard template: impressions, clicks to Jingdong listing, conversion rate.
- One-line USP for Jingdong product title (in Mandarin) and recommended price point or promo.
Pro tip: Brands want to know logistics. If your artist is shipping physical goods to a Jingdong seller, include estimated fulfilment time and packaging photos. Jingdong is an e-commerce engine — logistics confidence helps.
🔎 Practical steps to find and contact Malaysian brands on Jingdong
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Search brand names on Jingdong and open the official store page. Look for seller contact details or “service” buttons. If there’s no direct contact, identify the listed distributor and research their WeChat or corporate email.
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Use Xiaohongshu and Douyin to map brand voice. If a Malaysian brand already posts Mandarin content (or has worked with Chinese KOLs), your pitch should reflect that tone. Tourism Malaysia’s push into Mandarin-language materials means more Malaysian entities are starting to localise — point this out.
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Offer a clear conversion route: brand posts discovery content on Xiaohongshu linking to a Jingdong product page (use JD affiliate or coupon codes to track). Brands like a quantifiable buyer journey.
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If you’re cold-emailing: keep it short, attach a 1-page pitch PDF, and offer a simple pilot fee + success fee tied to Jingdong conversions.
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Use BaoLiba: list your creator profile and past campaign stats. Brands often search creator hubs for partners — being discoverable helps.
📣 Pricing and deal structures that Malaysian brands prefer
Malaysian brands working with Chinese platforms often budget in two ways:
- Asset-for-fee: small flat fee for content creation plus delivery of Mandarin assets and distribution recommendations.
- Revenue-share / affiliate: smaller upfront fee, with commission on Jingdong sales linked to coupon codes or JD affiliate links.
- Performance + bonus: baseline fee plus bonuses for sales thresholds during a campaign window.
Which to offer? If the brand is cautious, suggest a pilot (low fee) with a clear revenue-share if the Jingdong conversion target is hit.
💡 Localisation & cultural dos and don’ts
Do:
– Use Simplified Chinese for mainland China audiences.
– Localise visuals: show the product in contexts Chinese shoppers care about (Gaya Street shots or mamak food imagery are great for tourism-adjacent products).
– Reference travel or lifestyle trends where relevant — Tourism Malaysia’s state-by-state content push is a signal brands will value culturally relevant hooks.
Don’t:
– Assume English is enough. Mandarin copies and native-linguistic captions boost trust.
– Overpromise on results — Jingdong conversions need a coherent funnel from discovery to cart.
🙋 Frequently Asked Questions
❓ How do I get Mandarin captions approved if I don’t speak Chinese?
💬 Use a professional translator or a bilingual campaign manager. Machine translations can work for drafts but never for public copy — quality matters for trust.
🛠️ Can I contact Jingdong sellers directly from outside China?
💬 Yes — most JD store pages list seller service options. If contact info is limited, use the brand’s social or corporate site; many Malaysian brands list international emails or agency partners.
🧠 Should I focus on Xiaohongshu content or Jingdong listings first?
💬 Start with discovery (Xiaohongshu/Douyin) to build demand, then convert on Jingdong. Tourism Malaysia’s emphasis on Xiaohongshu’s influence proves discovery matters for travel and lifestyle.
🧩 Final Thoughts…
Reaching Malaysian brands on Jingdong as a UK creator is a two-step hustle: 1) prove cultural and language competence with Mandarin-friendly assets and discovery plans (Xiaohongshu + Douyin), and 2) offer a clear conversion path to Jingdong storefronts with measurable KPIs. Use short pilots to build trust, employ localised creative, and tie your pitch into existing campaigns or seasons like Visit Malaysia promotions where possible.
Be patient — brands are often figuring out China-market mechanics. Your job is to make it simple for them: low risk, trackable results, and culturally sharp content.
📚 Further Reading
Here are 3 recent articles from the News Pool that give extra context — worth a quick skim.
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📌 Disclaimer
This post blends publicly available information with my experience and a dash of AI assistance. It’s for guidance and planning — always double-check numbers, platform policies, and local rules before launching campaigns.
