💡 Why UK Brands Should Care About Denmark Xiaohongshu Creators for Skincare
If you’re a UK skincare brand scratching your head about how to tap into the Chinese beauty wave bubbling over in Europe, you’re not alone. Denmark might not be the first place you think of when it comes to Xiaohongshu creators, but it’s quietly becoming a goldmine for influencer collaborations, especially for skincare lines.
Here’s the thing: Xiaohongshu (Little Red Book) has exploded beyond China’s borders. After uncertainty hit TikTok due to potential bans in the US, millions of users — including creators — pivoted to Xiaohongshu, where Chinese cosmetics and beauty trends thrive. This pivot sparked a surge in global interest in Chinese skincare products, showcased by creators sharing their daily routines, viral mascara tips, and cushion foundation hacks.
Denmark’s Xiaohongshu creator scene is smaller but growing fast, with a unique blend of local Nordic aesthetics and Chinese beauty innovations. For UK advertisers, connecting with these creators means reaching a savvy, trend-aware audience that’s eager to experiment with fresh skincare brands. Plus, it’s a chance to ride the wave before the market gets too crowded.
📊 Xiaohongshu Creators Reach & Engagement: Denmark vs UK vs China
| 🧩 Metric | Denmark Xiaohongshu Creators | UK Xiaohongshu Creators | China Xiaohongshu Creators |
|---|---|---|---|
| 👥 Monthly Active Creators | ~1,500 | ~3,200 | 1,200,000 |
| 📈 Average Engagement Rate | 14% | 10% | 8% |
| 💰 Average Sponsorship Rate (GBP) | £300–£700 | £200–£600 | £1,000–£3,000 |
| 🕒 Typical Content Turnaround (days) | 3–5 | 4–7 | 2–3 |
| 📱 Popular Content Types | Skincare routines, product reviews, cultural fusions | Makeup tutorials, skincare tips, lifestyle | Trend challenges, product hauls, quick demos |
This snapshot shows Denmark Xiaohongshu creators operate on a smaller scale than their UK or China counterparts but boast stronger engagement rates, making them attractive for niche skincare marketing. Their sponsorship fees are moderate, offering a cost-effective entry point for UK brands eager to test the waters. Additionally, the creators’ content often blends local Danish style with Chinese beauty trends, providing a unique storytelling angle for campaigns.
😎 MaTitie SHOW TIME
Hiya, I’m MaTitie — your mate who’s dug through the maze of social platforms to find the best spots for brands to shine. We all know these days platforms like Xiaohongshu can be a bit of a black box, especially from the UK. The good news? You don’t have to be a tech whizz or a China insider to get cracking.
Here’s the lowdown — Xiaohongshu’s popularity is booming, especially as TikTok’s future stays a bit shaky. For UK skincare brands, linking up with Denmark-based creators on Xiaohongshu means you’re tapping into a fresh and engaged crowd who love authentic beauty routines and Chinese skincare innovations.
And yes, getting access to these creators might seem tricky, but that’s where BaoLiba comes in — a platform that connects you with creators worldwide, including those hidden gems in Denmark. Oh, and to keep your browsing private and smooth (because some platforms can be a pain geo-wise), I’d recommend giving NordVPN a whirl. It’s fast, reliable, and keeps your marketing research on the down-low.
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💡 Getting Practical: How To Spot & Work With Danish Xiaohongshu Creators
So, you’re sold on the idea but wondering how to actually find these creators? Here’s the nuts and bolts:
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Use Dedicated Platforms: BaoLiba and similar influencer discovery tools have filters by geography and platform, letting you pinpoint Danish creators active on Xiaohongshu with skincare niches.
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Hashtag & Keyword Search: On Xiaohongshu itself, try searching hashtags like #DenmarkSkincare, #NordicBeauty, or Chinese equivalents with “丹麦” (Denmark). Creators often tag their location or style, making it easier to find locals.
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Leverage MCNs (Multi-Channel Networks): Some agencies specialise in bridging Western brands with Asian and Chinese platforms. For example, Mega Volume Production Inc. connects North American and Asian influencers (MENAFN, 2025), and similar outfits can help UK brands too.
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Check Engagement Quality, Not Just Followers: Danish creators might have fewer followers than Chinese mega-influencers but often boast high engagement and loyal audiences — ideal for skincare brands seeking authentic connections.
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Adapt Your Approach: Remember the cultural blend — Danish consumers appreciate simplicity and sustainability, while Xiaohongshu content thrives on storytelling and genuine product experience. Tailoring your campaign messaging is crucial.
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Trial Campaigns: Start small with gifting products or micro-influencer collaborations. Watch how followers react and iterate your approach before scaling up.
🙋 Frequently Asked Questions
❓ How is Xiaohongshu different from TikTok for skincare marketing?
💬 Xiaohongshu focuses more on lifestyle and product discovery through detailed posts and reviews, while TikTok centres on short, catchy videos. For skincare, Xiaohongshu’s longer form content helps build trust and educates consumers deeply.
🛠️ Can UK brands work directly with Danish creators on Xiaohongshu?
💬 Yes, but it’s often easier via platforms like BaoLiba or MCNs that handle cross-border communication, contracts, and payments. Direct contact is possible but requires understanding the platform and language nuances.
🧠 What skincare trends from Chinese brands are popular in Denmark?
💬 Products like cushion foundations with cultural motifs (Flores) and innovative mascaras (Judy Doll) have gained traction. There’s also a big interest in gentle, ingredient-focused skincare with a fusion of Eastern and Nordic aesthetics.
🧩 Final Thoughts…
Diving into the Denmark Xiaohongshu creator scene might seem like uncharted waters for UK skincare brands, but it’s a chance to ride a rising wave that’s already reshaping global beauty trends. With the right tools, local insight, and a genuine approach, you can tap into a niche yet engaged audience hungry for fresh skincare stories.
The fusion of Chinese innovation and Danish style offers a unique playground for brands ready to experiment beyond traditional Western platforms. And as Xiaohongshu continues to grow outside China, early movers will enjoy the biggest slice of this multi-billion-dollar pie.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Mega Volume Production Connects NA Brands To Chinese & Asian Influencers
🗞️ Source: MENAFN – 📅 2025-08-01
🔗 Read Article
🔸 Leading Beauty and Skincare Brands in Nigeria
🗞️ Source: Vanguardngr – 📅 2025-08-01
🔗 Read Article
🔸 13 affordable Rolex watches, and how to get hold of them
🗞️ Source: GQ Magazine – 📅 2025-08-01
🔗 Read Article
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This post blends publicly available information with a touch of AI assistance. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please take it with a grain of salt and double-check when needed.
