If you’re a UK-based advertiser or content creator looking to crack the US market via Pinterest, you’re in the right place. As of 15 July 2025, Pinterest remains a heavy hitter in the social media advertising game, especially across the United States. This platform’s unique visual-first approach makes it a goldmine for brands chasing engagement and conversions. But what’s the real deal with advertising rates across Pinterest’s categories in the US? Let’s break down the full-category advertising rate card you need to know — no fluff, just straight talk.
📢 Why Pinterest Advertising in the United States Matters to UK Marketers
Pinterest isn’t just a pinboard for pretty pictures anymore. It’s a high-intent discovery engine used by millions daily in the US, the largest Pinterest market globally. For UK advertisers and influencers, understanding US rates and platform nuances is crucial when planning cross-border campaigns.
Brands like Gymshark and ASOS have already shown how UK-based businesses can tap into US social media trends effectively, but Pinterest offers a different beast compared to Instagram or TikTok. It’s all about inspiration leading to action here.
Plus, the US Pinterest ad ecosystem supports flexible payment options including all major cards and PayPal, which UK advertisers are comfortable with. Just remember to factor in currency conversion from GBP to USD when budgeting your campaigns.
📊 2025 Pinterest Advertising Rate Card Breakdown for the United States
Pinterest advertising costs vary by category, ad format, seasonality, and competition level. Based on industry intel and campaign data as of mid-2025, here’s a realistic snapshot of what UK advertisers should expect when running ads targeting the US market:
| Category | Average CPC (Cost Per Click) | CPM (Cost Per Mille) | Notes |
|---|---|---|---|
| Fashion & Apparel | $0.80 – $1.50 | $8 – $15 | High competition during seasonal sales |
| Home & Garden | $0.70 – $1.20 | $7 – $13 | Popular with DIY and lifestyle brands |
| Food & Drink | $0.60 – $1.10 | $6 – $12 | Recipes and kitchenware drive engagement |
| Beauty & Personal Care | $0.90 – $1.60 | $9 – $16 | Influencer collaborations key here |
| Travel & Leisure | $0.50 – $1.00 | $5 – $10 | Seasonal spikes around holidays |
| Tech & Gadgets | $0.75 – $1.40 | $7 – $14 | Often targeted by gadget reviewers |
Rates fluctuate depending on campaign objectives — whether it’s traffic, conversions, or brand awareness — and ad placements like home feed or search results.
💡 Tips for UK Advertisers Navigating US Pinterest Ads
-
Localise Your Content Creatively
Don’t just translate your pins. Tailor imagery and messaging for US audiences. Highlight American cultural touchpoints and trends relevant to your niche. -
Work with US-Based Influencers
Collaborating with US Pinterest creators can skyrocket your campaign’s authenticity and reach. Platforms like BaoLiba connect UK advertisers with vetted US influencers who know how to engage local audiences. -
Budget Wisely With Currency Fluctuations in Mind
Remember that Pinterest charges in USD. Use real-time exchange rates and factor in PayPal or card fees when planning your spend. A £1,000 campaign might need a buffer beyond the straight GBP to USD conversion. -
Stay Compliant With Advertising Standards
US advertising laws and platform policies differ from the UK’s. Make sure your ads meet FTC guidelines on disclosures, especially in influencer marketing.
❗ What Makes Pinterest Ads Different from Other US Social Media Platforms?
Unlike Facebook or Instagram, Pinterest users are in discovery mode — actively searching for ideas to try out. This intent means ads here often yield higher conversion rates if your product fits a lifestyle or aspiration niche.
Also, Pinterest’s ad inventory is less saturated than other big platforms, sometimes resulting in a more favourable cost per action (CPA). But competition can get fierce in categories like fashion and beauty, so expect those rates to climb during peak shopping seasons like Black Friday or Christmas.
📊 People Also Ask
How much does Pinterest advertising cost in the US for UK advertisers?
Costs vary by category and campaign goals. On average, CPC ranges from $0.50 to $1.60, with CPM between $5 and $16. UK advertisers should also account for currency conversion and payment fees.
Can UK brands use Pinterest ads to target US consumers effectively?
Absolutely. By localising creative content, working with US influencers, and understanding Pinterest’s user behaviour, UK brands can tap into the US market efficiently.
What payment methods are accepted for Pinterest ads in the US?
Pinterest accepts major credit and debit cards, plus PayPal. UK advertisers can use their GBP cards but will be billed in USD, so exchange rates apply.
📢 Final Thoughts
The 2025 United States Pinterest advertising rate card offers UK marketers a transparent view of what to expect when scaling campaigns Stateside. Pinterest’s unique user intent and less crowded ad space mean there’s a lot of untapped potential for savvy advertisers and influencers.
If you’re serious about cracking the US market via social media, don’t overlook Pinterest. It’s not just about pins; it’s about pinning your brand to the right audience at the right time — and at the right price.
BaoLiba will keep updating you on the latest UK influencer marketing trends and US social media ad insights. Stay tuned and keep hustling!
