If you’re a UK advertiser or content creator eyeing the Netherlands market, knowing Pinterest’s advertising rate card for 2025 is pure gold. Pinterest’s subtle yet powerful social media presence in the Netherlands is carving new ways for brands and influencers to engage Dutch consumers – and it’s about time UK players got the lowdown.
As of early June 2025, Pinterest advertising in the Netherlands is catching serious traction, blending visual discovery with shoppable content. UK-based advertisers targeting Dutch users need to get familiar with the full-category ad rates, local nuances, and how to budget smartly in pounds sterling (GBP). Let’s dive in.
📢 Why Pinterest in the Netherlands Matters for UK Advertisers
The Netherlands has a highly connected population with over 70% active on social media monthly, Pinterest included. Unlike the UK’s dominant Facebook and Instagram scene, Dutch users love Pinterest for lifestyle inspiration – think home decor, sustainable fashion, and travel.
For UK brands like Made.com or ASOS planning cross-border campaigns, Pinterest offers a less saturated but highly engaged audience. Moreover, Dutch consumers favour subtle ad messaging over hard sells, which fits Pinterest’s native ad style perfectly.
Since UK businesses mostly pay via GBP, understanding the exchange rate and local pricing structures helps avoid nasty surprises. Plus, Dutch advertising regulations focus heavily on transparency and data privacy – something your campaigns must respect.
📊 2025 Pinterest Advertising Rate Card Netherlands Overview
Pinterest’s ad pricing in the Netherlands varies by ad format, targeting precision, and campaign objectives. Rates are typically calculated per 1,000 impressions (CPM), clicks (CPC), or conversions (CPA). Below is a ballpark guide in GBP, converted from local Euros (€) using the latest exchange rates as of this month:
| Ad Category | CPM Range (£) | CPC Range (£) | CPA Range (£) |
|---|---|---|---|
| Home & Garden | £4.50 – £6.50 | £0.50 – £0.90 | £10 – £15 |
| Fashion & Apparel | £5.00 – £7.00 | £0.60 – £1.00 | £12 – £18 |
| Food & Drink | £3.50 – £5.50 | £0.45 – £0.85 | £9 – £13 |
| Travel & Leisure | £5.50 – £8.00 | £0.70 – £1.10 | £14 – £20 |
| Health & Fitness | £4.00 – £6.00 | £0.50 – £0.90 | £10 – £16 |
| Technology & Gadgets | £5.00 – £7.50 | £0.65 – £1.05 | £13 – £19 |
| Art & Craft | £3.00 – £5.00 | £0.40 – £0.75 | £8 – £12 |
These rates are averages; fluctuations depend on seasonality, targeting layers (age, interests, geography), and creative quality. The Dutch market tends to reward high-quality, authentic pins rather than bombarding users with obvious ads.
💡 How UK Advertisers Can Maximise Pinterest Ads in the Netherlands
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Localise Creatives: Use Dutch language or bilingual pins where possible. UK brands like Jo Malone London have successfully localised campaigns with translated copy and region-specific imagery.
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Leverage Sustainable Trends: The Netherlands is big on eco-conscious living. Brands promoting sustainability and ethical production resonate well on Pinterest here.
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Payment & Billing: UK advertisers pay in GBP, often via credit cards or PayPal. Be mindful of currency conversions and VAT implications – Dutch VAT currently sits at 21%, which might impact invoicing.
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Collaborate with Dutch Influencers: Platforms like BaoLiba can connect UK brands with Dutch Pinterest creators who understand local tastes and legal ad disclosures.
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Respect Data Privacy: The Netherlands is GDPR-strict; ensure your campaigns comply with data handling and user consent norms.
📊 People Also Ask
What is the average cost of Pinterest advertising in the Netherlands in 2025?
The average CPM ranges between £3.00 and £8.00 depending on the category, with CPC from £0.40 to £1.10. CPA rates vary widely but typically fall between £8 and £20.
How does Pinterest advertising in the Netherlands compare to the UK?
Pinterest ads in the Netherlands generally have slightly lower CPMs but require more localisation and cultural adaptation. The Dutch audience prefers subtle, value-driven content over direct sales pitches.
Can UK advertisers pay in GBP for Pinterest ads targeting the Netherlands?
Yes, most UK advertisers pay in GBP, but campaigns targeting the Netherlands will be subject to currency conversion and local VAT rules. It’s important to factor these into your budget.
❗ Risks and Things to Watch
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Seasonality: Dutch consumer attention spikes around King’s Day (April) and Sinterklaas (December). Plan higher budgets accordingly.
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Ad Fatigue: Pinterest users dislike repetitive ads. Rotate creatives regularly and test different formats like video pins or story pins.
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Legal Compliance: Non-compliance with Dutch advertising standards or GDPR can lead to hefty fines and account suspensions.
Final Thoughts
Pinterest is becoming a powerhouse for lifestyle and shopping inspiration in the Netherlands, offering UK advertisers a smart channel to enter or expand their footprint. Understanding the 2025 Netherlands Pinterest advertising rate card, combined with local marketing savvy, is key to squeezing maximum ROI.
As of early June 2025, keep an eye on evolving Dutch consumer behaviour and tech trends. BaoLiba will continue updating United Kingdom advertisers on all things influencer and social media marketing across Europe. Follow us for the freshest insights and practical tips to stay ahead in this fast-moving game.
