Looking to crack the Thailand market with WhatsApp in 2025? If you’re a UK-based advertiser or influencer itching to tap into Southeast Asia’s buzzing social media scene, this one’s for you. WhatsApp’s massive reach in Thailand combined with savvy localised ad strategies can be your golden ticket — but only if you know the real deal on pricing and formats.
As of early June 2025, Thailand remains one of the hottest WhatsApp markets globally, with over 60 million active users. For UK brands and content creators, understanding the full-category advertising rate card on WhatsApp in Thailand isn’t just nice to have — it’s mission critical. So let’s dive into how the rates shake out, what formats work best, and how you can get your money’s worth in the Thai digital jungle.
📢 Thailand WhatsApp Advertising Landscape in 2025
Thailand’s social media scene is dominated by platforms like Facebook, Instagram, TikTok — but WhatsApp holds its own, especially for personal and small business communication. Unlike in the UK, where WhatsApp is mostly a messaging app, in Thailand it’s increasingly a channel for brands to push offers, customer service, and even direct sales through WhatsApp Business.
For UK advertisers, the challenge is localising content while navigating payment in Thai Baht (THB) and understanding local ad policies. Thailand’s regulatory framework is relatively relaxed compared to Western markets, but you still need to be wary of data privacy laws similar to GDPR, especially when dealing with personal messaging apps.
💡 WhatsApp Advertising Formats and Pricing in Thailand
WhatsApp advertising in Thailand isn’t as straightforward as Facebook or Instagram ads. There are no traditional “ads” inside the WhatsApp chat feed, but brands leverage WhatsApp Business API for:
- Click-to-WhatsApp Ads: These appear on Facebook or Instagram directing users to WhatsApp chats.
- Message Templates: Sponsored messages sent via WhatsApp Business API to opted-in users.
- Catalog and Shopping Features: Businesses showcase products directly within WhatsApp.
2025 Rate Card Snapshot (in THB and GBP)
| Advertising Category | Estimated Cost in THB | Approximate Cost in GBP* | Notes |
|---|---|---|---|
| Click-to-WhatsApp Ads (CPC) | 3–8 THB per click | £0.07–£0.18 | Costs vary by targeting and season |
| WhatsApp Business Message (Template) | 0.5–3 THB per message | £0.01–£0.07 | Charged per message sent |
| WhatsApp Catalogue Setup | One-off 2,000 THB | ~£40 | Setup fee for product showcase |
| Campaign Management Fees | 10–15% of ad spend | N/A | If using local Thai agencies |
*Exchange rate: 1 THB ≈ 0.02 GBP (as of June 2025)
UK marketers often prefer paying via international credit cards or PayPal, but local Thai payment gateways like PromptPay are gaining traction with agencies for better currency handling.
📊 Why UK Brands Should Care About WhatsApp in Thailand
If you run a UK SME selling beauty, fashion, or travel services, Thailand is a ripe market. Brands like Boots and ASOS have already tested WhatsApp click-to-chat campaigns targeting Thai expats and local consumers. The direct, personal touch WhatsApp offers leads to higher engagement compared to standard social media ads.
In the last six months, UK-based influencers collaborating with Thai micro-influencers have seen conversion rates jump by 25% when integrating WhatsApp messaging for customer queries and sales follow-ups. The trick? Local language content and quick response times.
💡 Practical Tips for UK Advertisers and Influencers
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Localise Your Content: Use Thai language templates and emojis relevant to Thai culture — no one wants stiff UK English here.
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Partner with Local Agencies: They understand nuances in pricing and compliance, plus can handle payments in THB to avoid exchange rate headaches.
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Focus on Customer Service: WhatsApp is more chat than ad space. Use it for real-time queries, product demos, and personalised offers.
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Use Verified Business Accounts: Builds trust in a market where scam messages are common.
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Track Your ROI: Keep an eye on cost per message and click-through rates to optimise campaigns. Tools like BaoLiba’s influencer marketing platform help you monitor performance across Thailand and the UK.
❗ Risks and Compliance to Watch Out For
Thailand’s Personal Data Protection Act (PDPA) is similar to GDPR but less stringent. Still, unsolicited messages can lead to user complaints and account suspension. Always get opt-ins before messaging. Also, WhatsApp is strict on spam — too many template messages or irrelevant content can get your business number banned.
### People Also Ask
How much does WhatsApp advertising cost in Thailand in 2025?
Advertising costs vary by format, but click-to-WhatsApp ads typically cost between 3 to 8 Thai Baht per click, roughly £0.07 to £0.18. Message templates sent via WhatsApp Business API cost between 0.5 to 3 Baht per message.
Can UK advertisers pay in GBP for WhatsApp ads in Thailand?
Most local Thai agencies accept payments in THB, but many international platforms support credit card or PayPal payments in GBP, converting at competitive exchange rates. Direct payment in GBP is less common inside Thailand.
What kind of WhatsApp ads work best in the Thai market?
Click-to-WhatsApp ads integrated with Facebook and Instagram campaigns drive good traffic. However, personalised message templates and WhatsApp Business catalogues help convert users better by adding a personal touch.
BaoLiba will continue updating the UK market on Thailand’s evolving influencer and WhatsApp advertising trends. Stay tuned and follow us for the latest insights to keep your international campaigns sharp and profitable.
