If you’re a UK advertiser or influencer looking to crack the Italian market in 2025, Snapchat’s ad game is one you can’t afford to sleep on. Italy’s social media scene is buzzing, and Snapchat’s growing user base there makes it a prime playground for brands hunting fresh eyeballs. But what’s the real cost to get your ads live and kicking across all Snapchat formats in Italy? Let’s break down the full-category advertising rate card with a sharp UK lens.
Snapchat may not be the UK’s biggest social platform — that crown still sits with TikTok, Instagram, and Meta’s suite — but it’s carving out a solid niche, especially with younger demographics. Italy’s Snapchat users are mostly Gen Z and Millennials, and that’s gold dust for lifestyle, fashion, and travel brands looking to strike while the iron’s hot.
As of early June 2025, here’s a no-nonsense rundown of Snapchat’s advertising pricing in Italy, tailored for UK marketers who want to make every pound count.
📊 2025 Italy Snapchat Advertising Formats and Rates Overview
Snapchat’s advertising menu in Italy covers everything from Snap Ads to Sponsored Lenses and Filters. Each format has its own pricing model, influenced by audience targeting, ad duration, and campaign objectives.
| Ad Format | Description | Typical CPM (Cost Per Mille) | Pricing Notes |
|---|---|---|---|
| Snap Ads | Full-screen vertical video ads | €7–€12 | Cost varies by targeting and season |
| Story Ads | Ads inserted between snaps in Stories | €8–€13 | High engagement, good for brand awareness |
| Sponsored Lenses | Interactive AR filters | €20,000+ per campaign | Premium, great for experiential marketing |
| Sponsored Geofilters | Location-based overlays | €5,000–€15,000 per day | Ideal for events or local promos |
| Commercials | Non-skippable 6-second video ads | €15–€25 CPM | Higher impact, limited inventory |
Note: CPM = cost per 1,000 impressions
💡 How UK Advertisers Should Read These Rates
Firstly, all pricing is quoted in euros (€), so UK advertisers should factor in currency exchange fluctuations when budgeting. Payments are typically settled via credit cards or invoiced for larger spends, with major platforms accepting GBP conversions through their payment gateways.
UK brands like Gymshark or ASOS looking to dip toes into Italy’s Snapchat ad pool should expect to invest a bit more than for domestic UK campaigns, thanks to the premium on localisation and Italian market demand.
Snapchat’s targeting tools allow UK advertisers to zoom in on Italian cities like Milan, Rome, or Naples, matching interests and behaviours. This precision comes at a cost but pays off with better ROI — meaning you’re not just throwing cash at eyeballs but hitting the right ones.
📢 Italy Social Media Marketing Trends Impacting Snapchat Ads in 2025
In the last six months, we’ve seen a trend in the UK where advertisers increasingly favour authentic, user-generated content and interactive formats. Italy mirrors this, with Snapchat’s AR Lenses and Filters gaining traction among younger Italians craving immersive experiences.
Brands are also leveraging local influencers to boost credibility. For example, Milan-based fashion blogger Chiara Ferragni’s Snapchat takeovers have driven engagement spikes, showing the power of combining influencer campaigns with paid ads.
The UK’s strict advertising standards and GDPR compliance mean UK advertisers must pay special attention to data privacy when targeting Italian users. Snapchat’s own ad platform is compliant, but always double-check your campaign’s data handling, especially if syncing CRM data from the UK.
📊 Snapchat Ad Buying Tips for UK Marketers Targeting Italy
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Test before you invest big: Start with smaller budgets on Snap Ads or Story Ads to gauge engagement before launching premium Sponsored Lenses or Commercials.
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Leverage Snapchat’s AR tools: Italy’s youth love interactive experiences. If your brand has the budget, a Sponsored Lens campaign can create buzz like nothing else.
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Go local on creatives: Use Italian language and cultural cues in your ads. UK agencies like Jellyfish or major influencer platforms like BaoLiba can help craft localised content that resonates.
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Use flexible payment options: Some UK advertisers prefer paying in GBP via Snapchat’s ad manager, but be ready for euro transactions, especially when working with Italian media agencies.
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Collaborate with local influencers: Partner with Italian Snapchat influencers to amplify your paid campaigns. Platforms like BaoLiba have extensive Italian influencer databases to make this hassle-free.
❗ Common Pitfalls to Avoid
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Ignoring local regulations: Italy’s privacy laws align with GDPR but have nuances around advertising to minors. Snapchat’s younger audience means ad content must be carefully vetted.
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Underestimating the creative format: Snapchat’s vertical, immersive format is different from Facebook or Instagram. Ads designed for other platforms often don’t perform well.
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Failing to monitor campaign frequency: Overexposure can lead to ad fatigue. Use Snapchat’s frequency capping settings wisely to keep your audience engaged.
### People Also Ask
What is the average cost of Snapchat advertising in Italy for UK brands?
In 2025, typical CPM rates range from €7 to €25 depending on ad format and targeting. UK brands should budget an average of £6–£22 per 1,000 impressions after currency conversion.
How does Snapchat’s ad targeting work in Italy?
Snapchat allows geo-targeting of Italian cities, interest-based targeting, and demographic filters. UK advertisers can fine-tune campaigns to reach specific Italian audiences, ensuring ads hit the right people.
Can UK advertisers pay in GBP for Snapchat Italy campaigns?
Mostly, payments are processed in euros, but Snapchat’s ad platform supports GBP billing for UK-based accounts. Always confirm with your agency or media buyer to avoid surprises.
Final Thoughts
Snapchat’s advertising landscape in Italy for 2025 offers UK marketers a vibrant mix of formats and pricing tiers. With the right localised approach, creative edge, and a clear understanding of costs, you can unlock real value in this growing market.
BaoLiba will keep updating the latest UK influencer marketing and social media trends, so stay tuned and follow us for more insider tips. If you want to get serious about Italy and Snapchat, there’s no better time than now to dive in.
