If you’re a UK-based advertiser or influencer looking to tap into Spain’s Pinterest scene in 2025, this one’s for you. Spain’s social media game is heating up, and Pinterest is no longer just a digital pinboard—it’s a serious advertising playground. But how much does it cost to get your ads in front of Spanish users? What’s the landscape like for Brits wanting to crack that market? Let’s break down the full-category advertising rate card for Spain on Pinterest, with real talk on budgets, strategies, and what to expect as of June 2025.
📢 Spain Pinterest Advertising Landscape in 2025
First off, Pinterest in Spain has grown steadily, with millions of active users primarily aged 18-45, skewing slightly female but with a growing male audience. This platform is a hotspot for lifestyle, fashion, food, travel and home décor—categories where UK brands like ASOS, Ted Baker, or luxury travel agencies can thrive.
As of June 2025, Spain’s Pinterest users engage deeply with visual content and are more open to shoppable posts and influencer collaborations than ever before. For UK advertisers, this means Pinterest offers a unique gateway to Spanish consumers who appreciate curated, inspirational content with direct purchase options.
💡 How Pinterest Advertising Works in Spain
Pinterest ads come in several flavours: Promoted Pins, Video Pins, Carousel Ads, and Shopping Ads. Each has different price points depending on targeting, placement, and ad format.
- Cost Per Click (CPC): Generally ranges from €0.30 to €1.20 in Spain, depending on category competition.
- Cost Per Mille (CPM): Averages between €3.50 and €7.50 for high-traffic categories like fashion and travel.
- Cost Per Engagement (CPE): Usually around €0.10 to €0.40, useful for campaigns aiming at interaction rather than direct conversion.
This means a UK advertiser with a £1,000 monthly budget (roughly €1,150) can expect to reach tens of thousands of Spanish users, especially if they optimise well.
Payment & Currency Notes for UK Advertisers
Since we’re talking about UK advertisers targeting Spain, payments are typically processed in euros. Most platforms, including Pinterest, accept major credit cards and PayPal, with Google Pay and Apple Pay gaining traction. Keep an eye on currency exchange fluctuations as the pound-to-euro rate can impact your final costs.
📊 2025 Spain Pinterest Advertising Rate Card by Category
Here’s a practical breakdown of average advertising costs on Pinterest in Spain for 2025, based on data from local agencies and platforms:
| Category | CPC Range (€) | CPM Range (€) | Typical Budget (£) for SMEs |
|---|---|---|---|
| Fashion & Apparel | 0.40 – 1.00 | 4.00 – 7.00 | £800 – £1,500 |
| Food & Beverage | 0.30 – 0.80 | 3.50 – 6.00 | £600 – £1,200 |
| Travel & Tourism | 0.50 – 1.20 | 5.00 – 7.50 | £1,000 – £2,000 |
| Home & Garden | 0.35 – 0.90 | 3.80 – 6.50 | £700 – £1,400 |
| Beauty & Wellness | 0.45 – 1.10 | 4.20 – 7.00 | £900 – £1,600 |
| Technology & Gadgets | 0.40 – 1.00 | 4.00 – 6.80 | £800 – £1,500 |
These rates reflect an average across Spain’s main urban hubs like Madrid and Barcelona, where Pinterest’s user base is most concentrated.
💡 Practical Tips for UK Advertisers Targeting Spain
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Localise Content: Spanish users respond best to ads in Spanish or Catalan, depending on the region. Use local expressions and culturally relevant imagery.
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Collaborate with Spanish Influencers: Partner with micro-influencers on Pinterest and Instagram who have niche followings. Agencies like SocialPubli or Influencity can help you find the right match.
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Leverage Shopping Ads: Spain’s e-commerce market is booming. Use Pinterest Shopping Ads to link directly to your UK online store or local Spanish landing pages.
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Watch Payment Options: Offer payment methods popular in Spain, such as Bizum and traditional credit cards, to improve conversion rates.
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Legal Compliance: Make sure your ads comply with Spain’s advertising laws and GDPR. Transparency on data use and cookie policies is a must.
📊 People Also Ask
What is the average cost of Pinterest ads in Spain in 2025?
The average CPC ranges from €0.30 to €1.20, and CPM ranges from €3.50 to €7.50, depending on category competition and ad format.
How can UK advertisers pay for Pinterest ads targeting Spain?
Payments are usually processed in euros via major credit cards, PayPal, Google Pay, or Apple Pay. Be mindful of currency exchange rates impacting budgets.
Which categories perform best on Pinterest Spain?
Fashion, travel, food & beverage, home décor, and beauty are top categories with high engagement and ROI potential.
❗ Risks & Challenges to Keep in Mind
- Language Barriers: Ads not properly localised may flop.
- Cultural Nuances: What works in the UK might not resonate in Spain.
- Ad Fraud: Monitor campaigns for suspicious activity—Pinterest’s platform is generally safe, but vigilance never hurts.
- Currency Fluctuations: Budget your campaigns to absorb exchange rate swings between GBP and EUR.
Final Thoughts
For UK advertisers and content creators, Spain’s Pinterest market in 2025 is ripe with opportunity—if you know the landscape and play your cards right. From the varied rate cards across categories to the nitty-gritty of payment and localisation, this guide should get you started on the right foot.
As of June 2025, brands like Boohoo and travel platforms such as Lastminute.com are already making waves on Pinterest Spain, showing it’s not just a passing trend but a solid channel for growth.
BaoLiba will continue to update the latest UK influencer marketing trends and Spain-specific insights. Stay tuned and follow us for more insider tips and rate cards to keep your campaigns sharp and your ROI healthy.
