For UK advertisers and influencers looking to crack the Spain market on Instagram in 2025, knowing the full scoop on advertising rates is pure gold. Spain’s social media game is sizzling, and Instagram remains king when it comes to visual storytelling and brand buzz. But how much will you really pay or get paid? What’s the going rate across different Instagram content types this year?
As of June 2025, the Spain Instagram advertising landscape is buzzing with fresh trends, shifting budgets, and more sophisticated influencer deals. Whether you’re a UK brand wanting to tap into Spain’s 47 million-strong audience or a UK-based influencer eyeing collaborations with Spanish businesses, this guide breaks down what you need to know in real talk.
📢 Spain Instagram Advertising Scene in 2025
Instagram in Spain isn’t just a platform; it’s a lifestyle hub. With over 24 million active Instagram users, it’s where Spanish millennials and Gen Z hang out, shop, and binge content. UK brands like ASOS and Gymshark have already been leveraging Spanish Instagram influencers for localised campaigns, blending UK style with Spanish flair.
Payments usually happen in euros (€), so UK advertisers need to keep an eye on GBP/EUR exchange rates. Using platforms like Wise or PayPal for international payments is common, making cross-border influencer deals hassle-free.
From a legal standpoint, Spain follows strict GDPR compliance, similar to the UK, meaning all influencer contracts must be transparent about sponsored content. Brands and influencers should also note Spain’s advertising regulations requiring clear disclosure of paid promotions.
💡 2025 Spain Instagram Advertising Rate Card Breakdown
Here’s the real deal: Instagram advertising rates in Spain vary widely based on content type, follower count, and niche. We’ve gathered data from top Spanish influencers, marketing agencies, and UK-Spain cross-border campaigns to give you a full-category rate card reflecting mid-2025 realities.
1. Instagram Stories Ads
Stories are lightning-fast and great for direct response campaigns.
- Micro-influencers (10k-50k followers): €150–€400 per story
- Mid-tier influencers (50k-250k followers): €400–€1,200 per story
- Macro influencers (250k+ followers): €1,200–€3,000+ per story
Stories with swipe-up links or shoppable tags command higher fees.
2. Instagram Feed Posts
The classic sponsored post remains a staple for brand awareness.
- Micro-influencers: €250–€700 per post
- Mid-tier: €700–€2,000 per post
- Macro: €2,000–€6,000 per post
High engagement rates and niche relevance can push prices up.
3. Instagram Reels
Reels are the hottest content format, with higher engagement and organic reach.
- Micro-influencers: €300–€800 per reel
- Mid-tier: €800–€2,500 per reel
- Macro: €2,500–€7,000+ per reel
Brands like SEAT Spain and Zara are actively investing in reels campaigns for that authentic vibe.
4. Carousel Posts
Carousels allow brands to tell a fuller story or showcase multiple products.
- Micro-influencers: €350–€900 per carousel
- Mid-tier: €900–€2,500 per carousel
- Macro: €2,500–€7,500 per carousel
5. Instagram Live Sessions
Live streams offer real-time engagement but require more commitment.
- Micro-influencers: €400–€1,000 per session
- Mid-tier: €1,000–€3,000 per session
- Macro: €3,000–€8,000+ per session
Brands targeting Spain’s passionate football or fashion fans often use live sessions for Q&As or product launches.
📊 UK-Spain Influencer Collaboration Trends June 2025
In June 2025, cross-border influencer marketing between the UK and Spain is booming. UK brands increasingly leverage Spanish creators for localised campaigns that respect cultural nuances and language preferences.
Popular Spanish influencers such as @mariafrubies (lifestyle and travel) and @patryjordan (fitness and fashion) command solid rates and bring authentic Spanish flavour that UK advertisers struggle to replicate.
Payment methods familiar to UK advertisers include SEPA bank transfers and digital wallets, easing transactions. Plus, UK advertisers benefit from Spain’s solid GDPR enforcement, ensuring safe data handling.
❗ Key Considerations for UK Advertisers
- Currency Fluctuations: Always factor in GBP to EUR exchange rate changes when budgeting.
- Legal Compliance: Ensure contracts comply with Spanish and EU influencer marketing laws.
- Cultural Relevance: Partner with influencers who truly understand their Spanish audience.
- Content Localisation: Spanish language content with local slang and trends outperforms generic English posts.
### People Also Ask
What is the average cost of Instagram ads in Spain in 2025?
The average cost varies by influencer tier and content type, ranging from €150 for micro-influencer stories to over €7,000 for macro influencer reels or live sessions.
How do UK brands pay Spanish influencers?
Most UK brands use SEPA transfers, PayPal, or Wise to pay Spanish influencers in euros, ensuring smooth cross-border payments.
Are Instagram influencer collaborations legal in Spain?
Yes, but they must follow GDPR and Spanish advertising laws, including clear disclosure of sponsored content to maintain transparency.
Final Thoughts
If you’re a UK advertiser or influencer keen on Spain’s Instagram market in 2025, understanding the full-category rate card is your first step to smashing campaigns. Spain’s Instagram ecosystem is vibrant and ready for brands that play it smart with budgets, cultural insight, and legal know-how.
BaoLiba will continue updating UK marketers and influencers on Spain’s evolving social media trends, so stay tuned for more insider tips and data-driven insights.
