If you’re a UK advertiser or content creator looking to crack the Singapore market, Snapchat’s 2025 advertising rate card is your new best mate. Singapore’s social media scene is buzzing, and Snapchat is carving out a solid spot among younger audiences. But how much will it cost you to run ads there, what formats make sense, and how do those rates stack up when you’re paying in pounds sterling? Let’s dive into the nitty-gritty.
As of June 2025, Snapchat remains a key player in Singapore’s social ecosystem, especially among Gen Z and millennials. For UK brands wanting a slice of that pie, understanding Snapchat’s full-category advertising rates in Singapore is crucial—not just the numbers, but the local nuances around payment, platform culture, and compliance.
📢 Singapore Snapchat Advertising Landscape in 2025
Singapore is a hotspot for digital advertisers thanks to its high smartphone penetration and social media engagement. Snapchat is no exception. While platforms like Facebook and Instagram still dominate, Snapchat’s unique AR lenses and Discover content catch the eye of younger, tech-savvy Singaporeans.
UK brands like Gymshark and ASOS have started exploring Snapchat campaigns in Singapore, often partnering with local influencers to boost authenticity. Payment is typically handled in SGD (Singapore Dollar), but UK advertisers working through agencies or platforms like BaoLiba can usually settle invoices in GBP, simplifying budgeting.
Unlike the UK’s GDPR-heavy environment, Singapore’s Personal Data Protection Act (PDPA) governs data use. It’s less restrictive but still demands respect for user privacy, so make sure your Snapchat campaigns are compliant.
💡 Snapchat Ad Formats and Pricing Breakdown
Snapchat offers several ad formats, each with its own pricing model. Here’s a quick rundown tailored to the Singapore market as of mid-2025:
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Snap Ads: Full-screen vertical video ads appearing between user stories. CPC (cost per click) ranges from SGD 1.20 to 2.50 (£0.70–£1.50). CPM (cost per mille) hovers around SGD 15–25 (£9–£15).
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Sponsored Lenses: AR lenses are hugely popular in Singapore. These are priced higher, around SGD 50,000 to 100,000 (£30,000–£60,000) for a week-long campaign, depending on complexity.
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Geofilters: Location-based filters are excellent for local events or retail promos. Expect to pay SGD 5,000–10,000 (£3,000–£6,000) for 24 hours in a dense urban area like Orchard Road.
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Story Ads: Ads within Snapchat’s Discover feed. CPM rates are around SGD 20–30 (£12–£18), slightly pricier due to premium placement.
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Commercials: Non-skippable six-second ads before premium content. These command a premium CPM of SGD 30–40 (£18–£24).
📊 How UK Advertisers Can Maximise ROI on Singapore Snapchat Ads
To make your Singapore Snapchat ads worth every penny, consider these real-world tips:
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Localise Creatives: Singapore is a melting pot—Chinese, Malay, Indian cultures blend. Use local slang, vibes, and influencers like Naomi Neo or JianHao Tan to boost engagement.
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Payment Methods: UK businesses often prefer paying via international credit cards or platforms like PayPal. Check if your agency or platform supports SGD billing with straightforward GBP conversion to avoid nasty exchange fees.
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Leverage Data: Use Snapchat’s Snap Pixel to track conversions and retarget Singapore users. The UK market is already familiar with pixel tracking, so this is a no-brainer.
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Compliance Check: Your ads must comply with Singapore’s PDPA. Unlike the UK’s GDPR, PDPA allows some leeway but still recommends transparent data collection and opt-in practices.
❗ Common Pitfalls to Avoid
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Ignoring Local Trends: A UK-centric ad won’t fly in Singapore. The humour, references, and style must resonate locally.
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Overlooking Device Preferences: Singaporeans skew heavily mobile-first, but they’re also heavy users of Wi-Fi. Optimise video file sizes and load times accordingly.
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Not Budgeting for Premium Formats: Sponsored Lenses and Commercials are expensive but can deliver viral impact. Plan budgets accordingly.
People Also Ask
What is the average cost of Snapchat advertising in Singapore for UK brands?
On average, Snapchat ads in Singapore cost between SGD 15–40 CPM (£9–£24), depending on ad format. Sponsored Lenses and Geofilters command higher prices but offer unique engagement opportunities.
How can UK advertisers pay for Snapchat ads in Singapore?
Most agencies and trading desks accept major international credit cards or bank transfers. Platforms like BaoLiba also facilitate payments in GBP with currency conversion, simplifying transactions.
Are Snapchat ads effective for reaching Singapore’s youth market?
Absolutely. Snapchat’s penetration among Singapore’s Gen Z and millennials is strong, making it a prime channel for youth-focused campaigns, especially when combined with local influencer partnerships.
BaoLiba will keep tracking and updating the UK’s influencer marketing trends and Singapore’s social media ad landscape. Stay tuned for the freshest insights and rate card updates to help you crush it globally.
