If you’re a UK-based advertiser or content creator eyeing Singapore’s booming social media scene, especially Pinterest, you’ve landed in the right spot. As of June 2025, Pinterest is fast becoming a powerhouse platform in Singapore for brands wanting that sweet spot of visual engagement combined with high conversion potential.
This guide dives deep into the 2025 Singapore Pinterest full-category advertising rate card, tailored for UK advertisers and influencers who want to crack this market with confidence. We’ll break down costs, platform nuances, payment methods, and practical tips that gel with the UK marketing mindset and legal landscape.
Let’s get straight into it.
📊 Why Singapore and Pinterest Are a Match Made in Heaven for UK Advertisers
Singapore’s digital ecosystem is supercharged. With over 80% of the population active on social media, Pinterest is carving out a strong niche, especially among lifestyle, fashion, food, and travel enthusiasts. For UK brands like ASOS or independent UK-based travel bloggers, this means tapping into a vibrant, affluent audience that loves curated, aspirational content.
Pinterest’s visual search and shopping features align perfectly with Singaporean consumers’ preferences — polished, aspirational, and quality-driven. In 2025, Pinterest advertising in Singapore is no longer just a nice-to-have; it’s a strategic must-have.
💡 The 2025 Singapore Pinterest Advertising Rate Card Breakdown
Pinterest ads in Singapore for 2025 come in a few flavours: Promoted Pins (standard ads), Video Pins, Carousel Ads, and Shopping Ads. Here’s a snapshot of typical CPM (cost per thousand impressions) and CPC (cost per click) rates you can expect, converted into GBP for UK marketers:
| Ad Type | Typical CPM (GBP) | Typical CPC (GBP) | Notes |
|---|---|---|---|
| Promoted Pins | £4.50 – £7.00 | £0.40 – £0.70 | Great for brand awareness and traffic |
| Video Pins | £6.00 – £9.00 | £0.50 – £0.90 | Higher engagement, perfect for storytelling |
| Carousel Ads | £5.00 – £8.00 | £0.45 – £0.75 | Showcase multiple products or ideas |
| Shopping Ads | £4.00 – £6.50 | £0.35 – £0.60 | Direct purchase intent, high ROI |
These rates are averages and can vary depending on targeting, seasonality (think festive campaigns), and bidding strategies. For UK advertisers used to Facebook or Instagram rates, Pinterest’s CPM is often more conservative, making it a cost-effective option for niche targeting.
📢 Social Media and Payment Nuances for UK Advertisers Targeting Singapore
When it comes to payment, UK advertisers can comfortably use major cards (Visa, Mastercard) or PayPal — Pinterest supports these globally. GBP transactions are converted automatically, but watch out for currency conversion fees from your bank or payment processor.
Social media marketing in Singapore aligns with strict privacy laws, similar but not identical to the UK’s GDPR framework. So, make sure your data collection and retargeting strategies comply with Singapore’s Personal Data Protection Act (PDPA). UK marketers should also be mindful of local cultural nuances; direct hard-selling doesn’t fly well here. Instead, focus on storytelling, authenticity, and community engagement.
💡 Real-World Example: UK Fashion Brand Enters Singapore via Pinterest
Take the example of a mid-sized UK fashion label, “Urban Threads UK,” that launched a Pinterest campaign in Singapore in early 2025. They leveraged Promoted Pins and Carousel Ads to highlight their summer collection tailored for tropical climates. The campaign budget was around £10,000, with a focus on Singapore’s 25-35 urban professionals.
Results? Their click-through rate (CTR) doubled compared to similar UK-market campaigns, and sales via Pinterest Shopping Ads accounted for 15% of their Singapore revenue within three months. The key was localised content — featuring Singaporean landmarks and lifestyle touches, plus careful compliance with PDPA in their email capture forms.
📊 People Also Ask: Singapore Pinterest Advertising UK Edition
How much does Pinterest advertising cost in Singapore for UK brands in 2025?
On average, CPM ranges from £4.50 to £9.00 depending on ad format, with CPC between £0.35 and £0.90. It’s generally more affordable compared to other social platforms, making it great for cost-conscious UK marketers.
What payment methods can UK advertisers use on Pinterest in Singapore?
Pinterest accepts major credit/debit cards (Visa, Mastercard) and PayPal globally. Payments are processed in SGD but automatically converted to GBP on your bank statement, though conversion fees may apply.
Are there any legal considerations for UK companies advertising on Pinterest in Singapore?
Yes, UK advertisers must comply with Singapore’s PDPA regarding personal data collection and privacy. It’s advisable to consult local legal counsel to ensure marketing campaigns respect these regulations while also aligning with UK GDPR standards.
❗ Things to Watch Out For When Advertising on Pinterest in Singapore
- Cultural Sensitivity: Singapore’s multicultural landscape means your content should be inclusive and respectful of all ethnic groups.
- Data Privacy: Always be transparent about data usage and get explicit consent for retargeting.
- Payment Currency Fluctuations: Keep an eye on GBP to SGD exchange rates to manage your ad spend budget effectively.
- Local Competition: Singapore brands are savvy on Pinterest, so UK advertisers need sharp, locally tuned creatives to stand out.
📢 2025 UK Marketing Trends Impacting Pinterest Campaigns in Singapore
As of June 2025, UK marketers are doubling down on social commerce — Pinterest’s shopping features are a perfect match. Plus, hybrid working and staycation trends in Singapore mean more people browsing Pinterest for inspiration during downtime, boosting engagement rates.
Tools like BaoLiba’s influencer marketing platform can help UK advertisers find Singapore-based creators who truly get the local pulse, making campaigns more authentic and effective.
Final Thoughts
Cracking the Singapore Pinterest market in 2025 is all about understanding local rates, cultural dynamics, and compliant payment setups — but for UK advertisers and creators, it’s a golden ticket to a highly engaged, affluent audience.
BaoLiba will keep updating the latest UK influencer marketing trends for the Singapore market and beyond. Stay tuned and stay ahead!
