If you’re a UK-based advertiser or influencer looking to crack the Malaysian TikTok market in 2025, you’ve landed in the right spot. This isn’t some fluffy high-level overview — it’s the real deal, straight from the trenches of global social media marketing. We’ll unpack the full-category TikTok advertising rate card for Malaysia in 2025, with practical insights tailored for those of us operating from the United Kingdom.
As of June 2025, TikTok remains a powerhouse in Malaysia’s social media scene, with a surge in local content creators and brands jumping on paid partnerships. If you want to budget smartly or price your services right, understanding Malaysia’s TikTok ad rates — and how they fit into the broader UK marketing landscape — is crucial.
📢 Malaysia TikTok Advertising Landscape in 2025
Malaysia’s TikTok audience is young, vibrant, and hungry for authentic content. The platform’s algorithm favours localised material, so brands that adapt their messaging see the best ROI. Unlike the UK, where advertising often skews towards polished campaigns, Malaysian TikTok thrives on relatability and creativity, which means influencer marketing is king.
From a UK advertiser’s lens, Malaysia offers a cost-effective gateway into Southeast Asia’s booming digital market. But be aware — Malaysian TikTok creators expect payment in Ringgit Malaysia (MYR), so currency conversion and payment methods matter. Popular options include PayPal, Wise, and direct bank transfers, but always confirm the influencer’s preferred method to avoid hiccups.
💡 Full-Category TikTok Advertising Rate Card for Malaysia 2025
Based on recent market intel and collaborations with Malaysian agencies, here’s a straight-up, no-nonsense breakdown of TikTok influencer rates by category, reflecting June 2025 pricing trends. Note these rates are averages and can vary by follower count, engagement rate, and campaign scope.
| Influencer Tier | Nano (1K-10K) | Micro (10K-50K) | Mid-Tier (50K-200K) | Macro (200K-1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Product Review | RM 150–300 | RM 500–1,200 | RM 2,500–5,000 | RM 7,000–15,000 | RM 20,000+ |
| Brand Integration | RM 300–600 | RM 1,000–2,000 | RM 5,000–10,000 | RM 15,000–30,000 | RM 40,000+ |
| Hashtag Challenge | RM 1,000–3,000 | RM 3,000–8,000 | RM 8,000–15,000 | RM 30,000–50,000 | RM 60,000+ |
| Live Stream Promo | RM 500–1,500 | RM 1,500–4,000 | RM 4,000–8,000 | RM 10,000–20,000 | RM 30,000+ |
Rates are in Malaysian Ringgit (MYR). For UK advertisers, that’s roughly 1 MYR = 0.19 GBP as of June 2025.
Why These Rates Matter for UK Advertisers
UK brands like Gymshark or ASOS looking for a foothold in Malaysia need to budget with these rates in mind, factoring in additional costs such as VAT (which differs), platform fees, and possible campaign management charges when working through agencies or platforms like BaoLiba.
📊 UK Social Media Marketing vs Malaysia TikTok Advertising
In the UK, influencer marketing often involves contracts, detailed briefs, and strict brand guidelines. Payment is usually in GBP via bank transfers or platforms like Revolut. Meanwhile, Malaysia’s TikTok scene is more informal but fiercely professional in its own right.
UK advertisers should be ready to adapt by:
- Offering flexible payment terms in MYR or via international payment services.
- Allowing creative freedom to Malaysian creators — this is what drives engagement.
- Understanding local cultural nuances and slang to avoid tone-deaf campaigns.
People Also Ask
What is the average cost of TikTok advertising in Malaysia for 2025?
As of June 2025, TikTok advertising costs in Malaysia vary widely but generally range from RM 150 for nano influencers up to RM 60,000+ for mega creators, depending on the campaign type.
How do UK brands pay Malaysian TikTok influencers?
Most UK brands use international payment platforms like PayPal, Wise, or direct bank transfers. It’s important to agree on currency and payment terms upfront to avoid delays.
Are Malaysian TikTok advertising rates cheaper than in the UK?
Yes, typically Malaysian TikTok influencer rates are lower than UK rates due to differing market sizes and purchasing power, but prices are rising as the platform matures.
❗ Legal and Cultural Tips for UK Advertisers
UK brands must keep the Advertising Standards Authority (ASA) rules in mind, especially disclosure of sponsored content. Although Malaysian regulations differ, transparency is increasingly expected in Malaysia too. Also, be mindful of cultural sensitivities — certain topics taboo in Malaysia might be fine in the UK, so local insight is gold.
💡 Pro Tips for UK Advertisers Entering Malaysia via TikTok
- Leverage local content creators like Malaysian TikTok star @NikiZaf, who blends English and Malay, helping brands connect authentically.
- Use BaoLiba’s platform to tap into verified Malaysian influencers, ensuring smooth campaign management and payments.
- Monitor campaign performance closely. TikTok’s analytics tools paired with local insights can help you tweak your approach fast.
- Consider hybrid campaigns combining TikTok with Instagram and Facebook, popular in Malaysia, for broader reach.
Final Thoughts
Navigating Malaysia’s TikTok advertising rates in 2025 from the UK requires a solid grasp of pricing, payment methods, and local culture. This guide arms you with the essentials to budget smartly and partner effectively with Malaysian creators. BaoLiba will continue to update the UK market on influencer marketing trends globally — stay tuned and keep hustling.
