If you’re a UK-based advertiser or content creator looking to crack the Italian market via Snapchat in 2025, you’ve landed in the right spot. Italy’s social media landscape is buzzing, and Snapchat’s ad offerings here can be a goldmine – but only if you know the real costs, options, and local nuances.
Let’s get down to brass tacks: this guide unpacks the full-category Snapchat advertising rate card for Italy in 2025, from Snap Ads to Sponsored Lenses. Plus, we’ll sprinkle in how UK brands and influencers can navigate payments, legal bits, and partnership styles — no fluff, just the stuff you really need.
📢 Italy Snapchat Advertising Landscape 2025
Snapchat isn’t just a teen playground anymore. In Italy, it’s surged in popularity especially among Gen Z and young millennials. According to the latest 2025 May data, Italy has over 10 million active Snapchat users, making it a prime spot for social media campaigns targeting a youthful, trend-savvy audience.
For UK advertisers, Snapchat offers a fresh avenue beyond Facebook and Instagram, especially if you’re aiming for that elusive under-25 demographic. The platform’s unique formats – think vertical full-screen ads, AR filters, and interactive lenses – hold strong appeal. Brands like Barilla and Gucci have already dipped toes in Snapchat Italy campaigns, blending creativity with local flair.
Payments? You’ll be dealing in pounds sterling, naturally, but Snapchat’s ad manager supports GBP billing for UK accounts. Just watch out for currency conversion fees when paying Italian creators or agencies in euros. PayPal and major credit cards are standard payment methods accepted.
📊 2025 Italy Snapchat Advertising Rate Card Breakdown
Here’s the meat: what’s the damage for running ads on Snapchat in Italy? The rates vary by format, targeting, and campaign length, but here’s a realistic snapshot to budget by:
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Snap Ads (Full Screen Video Ads)
CPM (Cost per Mille): £5–£8
Minimum spend: £500 per campaign
These are your bread-and-butter vertical video ads appearing between user stories. -
Sponsored Lenses (AR Filters)
Cost: £20,000+ for a week-long run
Sponsored Lenses are premium and highly engaging, great for brand awareness and viral reach. Gucci’s recent lens in Milan ran around this ballpark. -
Geofilters
Cost: £2,000–£5,000 per day depending on area size
Localised filters work wonders for events or local promos – ideal if you’re targeting cities like Rome or Milan specifically. -
Commercials (Longer Video Ads)
CPM: £10–£15
These appear in Snapchat Discover and are pricier but come with higher engagement rates from premium content. -
Snapchat Story Ads
CPM: £6–£9
Story ads appear between user stories and can be targeted by age, location, interest, making them a versatile tool.
Remember, Snapchat uses an auction system for most ad buys, so actual costs can vary based on demand and targeting precision. Also, costs tend to spike around Italian holidays and major events like Milan Fashion Week.
💡 How UK Advertisers Can Work with Italian Creators on Snapchat
Collab with local talent? Big yes if you want that authentic Italian flavour.
Italian Snapchat influencers tend to prefer direct contracts rather than agency middlemen. Platforms like BaoLiba can help UK brands connect with vetted Italian creators who know how to engage audiences without sounding like they’re just shilling.
Payment-wise, most Italian creators expect payment via bank transfer (SEPA), PayPal, or sometimes Wise for quick GBP to EUR conversion. Contracts should comply with EU and Italian marketing laws – transparency and disclosure are mandatory, especially for sponsored content.
For UK advertisers, it’s smart to draft contracts in both English and Italian to avoid misunderstandings. Also, keep GDPR compliance top of mind as Italy is strict about data privacy.
❗ Legal and Cultural Tips for Snapchat Ads in Italy
Italy’s advertising regulations are pretty stringent, especially regarding youth protection and truthfulness in advertising. Snapchat campaigns targeted at minors (under 18) must be extra cautious with content and disclaimers.
Also, Italy’s culture values subtlety and storytelling over hard sells. Ads that come off too pushy usually flop. Brands like Eataly UK running Snapchat campaigns often use a laid-back, lifestyle angle rather than direct product pitching.
From a UK perspective, be aware that VAT rules apply when buying digital ads in Italy. You’ll need to check with your finance team or tax advisor about cross-border VAT implications to avoid nasty surprises.
### People Also Ask
What is the average Snapchat ad cost in Italy for 2025?
For Italy in 2025, Snapchat ad CPMs typically range from £5 to £15 depending on the ad format. Basic Snap Ads cost around £5–£8 per 1,000 impressions, while premium options like Sponsored Lenses can exceed £20,000 per campaign.
Can UK brands pay Italian Snapchat influencers in GBP?
Yes, UK brands can pay in GBP, but Italian creators often prefer receiving euros. Using platforms like PayPal or Wise helps smooth currency conversions and reduces fees.
What Snapchat ad formats work best for Italian audiences?
Snap Ads and Sponsored Lenses perform well in Italy, especially when tailored with local cultural elements and Italian language. Geofilters are also effective for local events and city-specific campaigns.
📌 Final Thoughts
If you’re serious about tapping into Italy’s Snapchat scene in 2025, knowing the full-category ad rate card and the local market quirks is non-negotiable. UK advertisers and creators should combine savvy budgeting with authentic Italian influencer partnerships and legal compliance to win big.
BaoLiba will keep updating the UK market with the freshest global influencer marketing trends. Stay tuned and follow us for your next campaign edge.
