If you’re an ad pro or influencer based in the United Kingdom and eyeing Ireland’s Twitter market in 2025, this one’s for you. Twitter remains a heavyweight in the social media game across both countries, but nailing down the advertising rates and options in Ireland can be a bit of a maze, especially when you want to optimise your spend and hit the right audience.
As of June 2025, the social media advertising landscape is evolving fast. Ireland’s unique blend of English-speaking users, mixed urban-rural demographics, and strong brand presence from both local and UK-based firms puts Twitter advertising in the spotlight. Let’s break down the 2025 Ireland Twitter advertising rate card across all categories and share some insider tips to help you win on this platform.
📢 2025 Ireland Twitter Advertising Overview
Twitter in Ireland is buzzing with activity, especially in Dublin, Cork, and Galway. The platform is a go-to for breaking news, politics, and brand interactions, making it prime real estate for advertisers targeting Irish consumers. Unlike the UK, where TikTok and Instagram have surged, Twitter holds steady in Ireland as a preferred channel for professional and lifestyle segments.
Currency and Payment Norms
All pricing and payments are naturally in Euro (€), which means UK advertisers should factor in currency conversion when budgeting. Most Irish businesses and agencies accept payments via bank transfers, credit cards (Visa and Mastercard dominate), and increasingly digital wallets like Apple Pay.
Legal and Cultural Nuances
Ireland’s advertising standards align closely with the UK’s ASA (Advertising Standards Authority), but always check local nuances. Irish consumers appreciate authenticity and clarity—avoid overhyping products. Also, be mindful of GDPR compliance which is strictly enforced in the EU, including Ireland, ensuring user data protection.
💡 Twitter Advertising Categories and Rates in Ireland 2025
Here’s a rundown of the main Twitter ad formats and their average rate ranges for Ireland in 2025, based on data from local media agencies and platforms like AdEspresso and BaoLiba insights.
Ad Format | Average CPM (€) | Average CPC (€) | Notes |
---|---|---|---|
Promoted Tweets | 6 – 12 | 0.40 – 0.80 | Most popular, ideal for engagement |
Promoted Accounts | 10 – 18 | 0.50 – 1.00 | Great for follower growth campaigns |
Twitter Video Ads | 8 – 15 | 0.50 – 0.90 | High engagement, especially with Irish millennials |
Twitter Moments Ads | 12 – 20 | N/A | Premium storytelling, limited slots |
Twitter Amplify (Video) | 15 – 25 | N/A | Best for brand safety and premium content sponsorship |
Notes on Rates
- Rates fluctuate based on targeting precision, campaign duration, and bidding strategy.
- Irish SMEs often prefer CPM (cost per mille) for brand awareness, while performance-focused advertisers lean on CPC (cost per click).
- Budgeting 10-20% above the average CPM is wise during peak seasons like St Patrick’s Day or local sports events.
📊 Targeting Irish Audiences on Twitter
Ireland’s Twitter users skew younger and urban-centric. Key interests include tech, sports (especially Gaelic games and rugby), and culture. Here’s how UK advertisers can fine-tune targeting:
- Location: Target cities like Dublin, Cork, Limerick, and Galway for urban reach.
- Language: English is standard; Irish (Gaelic) is niche but useful for cultural campaigns.
- Interests: Local football clubs, Irish music festivals, and tech startups.
- Devices: Mobile usage dominates—optimise your creatives accordingly.
For example, Dublin-based brand SuperValu often runs Twitter promos around local food festivals, partnering with Irish Twitter influencers like @IrishFoodieGal to amplify reach authentically.
💡 How UK Advertisers Can Collaborate with Irish Influencers on Twitter
In 2025, influencer marketing on Twitter is booming across Ireland. UK advertisers should know:
- Payment Methods: Most Irish influencers prefer payments via PayPal or direct bank transfers in Euro.
- Contracts: Written agreements are standard, respecting Ireland’s advertising codes.
- Collaboration Types: Sponsored tweets, Twitter chats, and co-hosted Twitter Spaces are trending.
- Examples: Influencers like @TechieTomIE or @GalwayGoddess command high engagement and can boost brand visibility fast.
❗ Risks and Compliance
- Ireland enforces GDPR strictly; always ensure data collection and retargeting comply.
- Avoid misleading claims; Irish consumers expect transparency.
- Twitter’s ad policies must be adhered to closely to prevent bans or reduced reach.
People Also Ask
What is the average cost of Twitter advertising in Ireland in 2025?
As of June 2025, the average CPM ranges from €6 to €25 depending on ad format, with CPC typically between €0.40 and €1.00.
How do UK advertisers pay Irish influencers for Twitter campaigns?
Payments are usually made via PayPal or bank transfer in Euro, with clear contracts detailing deliverables and compliance with Irish advertising standards.
Are Twitter ads effective for reaching Irish audiences?
Yes, especially in urban areas and among younger demographics interested in tech, culture, and sports, Twitter remains a key platform for brand engagement in Ireland.
Final Thoughts
Navigating Ireland’s Twitter advertising rates in 2025 requires a solid grasp of local market quirks, payment norms, and legal requirements. UK advertisers and influencers who get these right will unlock strong engagement and ROI. Keep a close eye on seasonal spikes and evolving trends, especially as Irish Twitter users keep pushing the boundaries of online interaction.
BaoLiba will continue updating the United Kingdom’s influencer marketing trends, so stay tuned for the freshest insights and actionable tips.