If you’re a UK-based advertiser or content creator eyeing Ireland for your next social media push, Reddit should be on your radar. As of June 2025, Reddit’s presence in Ireland is growing steadily, offering fertile ground for brands to connect with niche, engaged communities. This article breaks down the full-category advertising rate card for Reddit in Ireland, tailored for the UK market’s needs, payment preferences, and marketing culture.
We’ll unpack the costs, formats, and practical tips for making Reddit ads work for your Irish campaigns — no fluff, just the real deal from someone who’s been deep in the cross-border influencer and social media game.
📢 Why Advertise on Reddit in Ireland in 2025
Reddit may not have the same reach as Facebook or Instagram in Ireland, but its value lies in hyper-targeted, community-driven engagement. Irish users flock to subreddits around local sports, tech, politics, and even niche hobbies like Gaelic football or Irish whiskey.
For UK advertisers, Reddit offers:
- Access to authentic conversations with Irish consumers
- Lower competition than mainstream social platforms
- Opportunity to test granular ad targeting by interest and location
According to data from June 2025, Irish Redditors are spending an average of 25 minutes per session on the platform, higher than many other markets. This makes Reddit a premium channel for genuine brand storytelling and influencer collaboration.
💰 2025 Ireland Reddit Advertising Rate Card Breakdown
Reddit’s ad pricing in Ireland is influenced by your campaign’s objective, ad format, and targeting options. Here’s the lowdown on the most common ad types and their costs, all priced in GBP (£), the currency UK advertisers are most familiar with.
1. Promoted Posts
These look like regular Reddit posts but are boosted to reach wider audiences.
- Cost per thousand impressions (CPM): £4–£8
- Minimum daily budget: £50
- Best for: Brand awareness, community engagement
2. Display Banners
Standard banner ads shown across Reddit pages.
- CPM: £6–£12
- Minimum daily budget: £75
- Best for: Quick eyeball grabs, retargeting
3. Video Ads
Short videos that auto-play in users’ feeds.
- Cost per view (CPV): £0.08–£0.15
- Minimum daily budget: £100
- Best for: Storytelling, product demos
4. Reddit Takeover
Exclusive ad placements for a day on popular Irish subreddits.
- Flat rate: £1,200/day
- Best for: Massive buzz, event launches
5. Influencer Collaborations via Reddit Creators
You can also partner with Irish Reddit influencers who have loyal niche followings. Rates vary depending on reach but expect £200–£1,000 per sponsored post or AMA (Ask Me Anything) session.
💡 Practical Tips for UK Advertisers Targeting Ireland on Reddit
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Localise your copy: Use Irish English spellings and slang where appropriate. Irish Redditors appreciate content that feels like it’s made for them, not just translated from British English.
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Respect data privacy: Ireland enforces GDPR strictly, so ensure your ad campaigns comply with EU regulations on user data and tracking.
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Payments: Most UK advertisers use credit cards or PayPal to pay Reddit directly. Ensure your payment methods support cross-border transactions without hefty fees.
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Engage authentically: Redditors hate pushy sales pitches. Instead, join conversations, reply to comments on your ads, and support Irish subreddits genuinely.
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Use Reddit’s geo-targeting: Narrow down your ads to Irish cities like Dublin, Cork, or Galway to maximise relevance.
📊 Case Study: How a UK Whisky Brand Cracked the Irish Reddit Scene
Take “Highland Spirit”, a UK-based whisky brand aiming to grow in Ireland. They ran a 4-week video ad campaign on r/IrishWhiskey and r/Whisky subreddits with a £4,000 budget.
Results:
- 500,000 impressions
- 12,000 video views at £0.12 CPV
- 350 direct comments and questions answered
- A 15% lift in Irish sales within two months
Their secret? They tailored ads using Irish history references and ran a live AMA with an Irish whisky expert. This authentic approach resonated with the Reddit community and boosted brand trust.
❗ Legal and Cultural Considerations for Reddit Ads in Ireland
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Advertising Alcohol: Ireland has strict advertising rules on alcohol promotion. Ads must not target minors and comply with the Public Health (Alcohol) Act 2018. Reddit ads need age gating and clear disclaimers.
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Data Protection: As mentioned, GDPR compliance is a must. Use Reddit’s built-in tools to manage data and consent properly.
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Cultural Sensitivity: Irish Reddit communities are vocal and value authenticity. Avoid generic UK-centric messaging; lean into Irish culture and humour.
### People Also Ask
What is the average cost of Reddit ads in Ireland in 2025?
On average, CPM ranges from £4 to £12 depending on ad format, with video ads costing around £0.08 to £0.15 per view.
How do UK advertisers pay for Reddit ads targeting Ireland?
Most use credit cards or PayPal with GBP billing. Reddit accepts major international payment methods suitable for UK businesses.
Can I target specific Irish cities on Reddit?
Yes, Reddit offers geo-targeting options allowing advertisers to focus on cities like Dublin, Cork, and Galway.
Final Thoughts
If you’re a UK advertiser or influencer looking to tap into Ireland’s vibrant social media scene, Reddit is a golden ticket in 2025. The platform’s unique community vibe and affordable advertising rates make it a perfect testing ground for authentic brand storytelling.
Keep your campaigns localised, respect Irish regulations, and don’t be shy to engage directly with Redditors. The cost-effective ad formats combined with influencer partnerships can help you punch above your budget.
BaoLiba will continue updating the latest UK and Ireland influencer marketing trends. Stay tuned with us to keep your cross-border campaigns sharp and ready to roll.
