If you’re a UK-based advertiser or content creator eyeing the Irish market, knowing the 2025 Ireland LinkedIn advertising rate card inside out is your golden ticket. LinkedIn remains a heavyweight in professional social media advertising, especially across Ireland’s booming sectors like tech, finance, and healthcare. In this down-to-earth guide, we’ll break down what you can expect for your advertising budget on LinkedIn in Ireland this year — no fluff, just the real deal.
As of 2025-07-17, LinkedIn advertising in Ireland is evolving fast alongside new ad formats, targeting options, and the increasingly savvy local audience. Whether you’re a digital marketer in London planning cross-border campaigns or a Belfast-based influencer looking to pitch to Irish brands, this article gets you clued up.
📊 Ireland LinkedIn Advertising Landscape in 2025
Ireland’s business community is tightly connected, and LinkedIn’s a prime channel for B2B and professional networking ads. Large homegrown companies like Bank of Ireland, Ryanair, and Kerry Group heavily invest in LinkedIn ads, alongside a plethora of SMEs and startups. The platform’s professional audience in Ireland skews towards decision-makers aged 25–45, making it perfect for precise targeting.
UK advertisers often pay in British Pounds (£), but when you set up campaigns targeting Ireland, you’ll often see costs quoted in Euros (€). LinkedIn supports local payments via credit/debit cards, PayPal, and invoicing for larger spends — all following EU GDPR and local advertising compliance standards, so your campaigns stay legit without legal headaches.
💡 LinkedIn Ad Formats and Pricing Breakdown
LinkedIn’s ad offerings in Ireland span multiple formats, each with distinct price points. Here’s the lowdown on 2025 average CPM (cost per mille) and CPC (cost per click) rates you can expect:
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Sponsored Content (Single Image/Video)
CPM: €12–€18
CPC: €3–€5
This is the bread-and-butter format, ideal for brand awareness and lead gen. Irish companies like HubSpot’s Dublin office use this heavily to push webinars and whitepapers. -
Carousel Ads
CPM: €15–€22
CPC: €4–€6
Great for storytelling or showcasing multiple products/services, favoured by retail and e-commerce sectors in Ireland. -
Message Ads (InMail)
CPM: €20–€30
CPC: €5–€8
Direct and personal, these are often used by recruitment agencies like CPL Resources to engage candidates. -
Dynamic Ads
CPM: €18–€25
CPC: €4–€7
These ads personalise content per user, used by firms like Accenture Ireland to boost engagement. -
Text Ads
CPM: €8–€12
CPC: €2–€4
Cost-effective but less engaging, mostly for smaller budgets or test campaigns.
📢 Why LinkedIn Advertising Works for Irish Market
LinkedIn’s strength in Ireland’s professional scene can’t be overstated. With a high LinkedIn penetration rate — over 60% of working professionals are active monthly — it’s where business decisions get influenced. Especially in sectors like fintech Dublin’s buzzing with, or pharma hubs around Cork, LinkedIn ads get you in front of the right eyeballs.
Uniquely, Irish users value authenticity and clear value propositions. So your ad copy needs to speak their language—straightforward, no BS, with a touch of local flavour. For example, a Dublin-based digital marketing agency recently boosted campaign ROI by localising ad creatives referencing national events like St. Patrick’s Day, driving engagement through cultural relevance.
💡 Tips for UK Advertisers Targeting Ireland on LinkedIn
- Set your currency mindfully: If your budget is in GBP, factor in exchange rate fluctuations when paying in Euros.
- Use LinkedIn’s Audience Attributes: Target by company size, industry (e.g., ICT, pharmaceuticals), job title, and seniority to reach Irish decision-makers precisely.
- Localise creatives: Irish and UK English differ slightly — small tweaks in spelling and tone can elevate your CTR.
- Leverage LinkedIn Lead Gen Forms: Irish professionals appreciate quick, simple forms to download reports or register for events.
- Comply with Irish Data Protection: Be GDPR-aware, respecting user privacy and consent when collecting data.
📊 How Influencers and Creators Use LinkedIn Advertising in Ireland
While LinkedIn is often seen as purely B2B, Irish content creators and micro-influencers are increasingly working with brands to amplify reach through sponsored posts and collaborative campaigns. Platforms like BaoLiba have helped UK-based influencers connect with Irish companies looking for authentic voices in tech, education, and professional development sectors.
For instance, Dublin-based marketing influencer Siobhán Murphy leverages LinkedIn ads to boost her personal brand and attract consultancy gigs from UK and Irish firms. She combines organic posts with sponsored content to maximise visibility and engagement.
❗ Legal and Payment Notes for UK Advertisers
Post-Brexit, UK advertisers must be aware of local Irish regulations and tax implications when running campaigns. While LinkedIn handles VAT on ad spends, it’s wise to consult with tax advisors on cross-border invoicing.
Payment methods remain straightforward, with credit/debit cards and PayPal accepted. For large campaigns, LinkedIn offers invoicing — handy for agencies managing multiple clients.
### People Also Ask
What is the average cost of LinkedIn advertising in Ireland in 2025?
Average CPM ranges from €8 for text ads to €30 for message ads, with CPC between €2 and €8 depending on the format.
Can UK advertisers target Irish professionals on LinkedIn directly?
Yes, LinkedIn allows precise geo-targeting, so UK advertisers can run campaigns targeting Ireland without issues, paying in GBP or Euros.
Are LinkedIn ads effective for reaching Irish SMEs?
Absolutely. LinkedIn’s detailed targeting helps UK advertisers connect with Irish SMEs, especially in sectors like tech, finance, and consulting.
BaoLiba will continue updating UK advertisers and influencers on Irish and broader United Kingdom influencer marketing trends. Stay tuned and follow us for the freshest insights.
