If you’re a UK-based advertiser or influencer keen on cracking the Ireland Instagram market in 2025, you’ve landed in the right spot. Ireland’s social media scene is buzzing, and Instagram remains king for brand-building and influencer partnerships. But what’s the real cost to advertise across all major Instagram formats in Ireland this year? How do you budget, negotiate, and measure ROI with Irish creators? Let’s dive deep into the full-category advertising rate card for Ireland on Instagram, tailored for United Kingdom advertisers and influencers.
📢 Marketing Landscape in Ireland and UK Crossovers
As of June 2025, Instagram continues to be the go-to platform for brands aiming to reach millennials and Gen Z across Ireland and the UK. With over 2.6 million active Instagram users in Ireland alone, it’s a goldmine for advertisers. The platform’s native features—feed posts, Stories, Reels, IGTV, and Shopping—offer diverse ad placements for every budget and campaign style.
UK advertisers should note the cultural closeness yet distinct preferences of the Irish audience. Brands like Guinness and SuperValu nail local flavour in their campaigns, blending storytelling with influencer partnerships to great effect. Payments for collaborations typically flow through GBP (£), with many UK-based marketers opting for PayPal or bank transfers, which are widely accepted by Irish creators.
📊 2025 Ireland Instagram Advertising Rate Card Breakdown
Here’s a practical rundown of Instagram ad costs in Ireland as of mid-2025, based on real market intel from campaigns run by UK advertisers and Irish influencers:
| Instagram Ad Format | Average Cost per Campaign (£) | Notes |
|---|---|---|
| Feed Post (Sponsored) | £400 – £1,200 | Depends on follower count & engagement |
| Instagram Stories Ads | £300 – £900 | Usually 3-5 frames, swipe-up CTA |
| Reels Sponsored Content | £600 – £1,800 | Hot format, high engagement, trendy |
| IGTV Brand Videos | £800 – £2,500 | Longer format, niche audiences |
| Instagram Shopping Tags | £200 – £700 | For e-commerce, drives direct sales |
Influencer Tier Pricing (Ireland)
- Nano-influencers (1k-10k followers): £100-£300 per sponsored post
- Micro-influencers (10k-50k followers): £300-£700
- Macro-influencers (50k-250k followers): £700-£1,500
- Mega-influencers (250k+ followers): £1,500+
Remember, engagement rate and content quality can swing prices. Irish influencers like @IrishFoodie or @DublinFashionista command higher rates for niche audiences.
💡 Practical Tips for UK Advertisers Working with Irish Influencers
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Localise Your Content: Irish social media users appreciate authentic stories. Avoid just transplanting UK campaigns. Bring in local slang, humour, and cultural references.
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Payment Methods: Most prefer GBP payments via PayPal or direct bank transfer (BACS). Have contracts clear on VAT and tax obligations—Irish creators are savvy about compliance.
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Leverage Instagram Reels: Reels are blowing up in Ireland. They deliver 30-50% higher engagement than traditional posts. Budget accordingly.
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Negotiate Bundles: Many influencers offer package deals—feed posts + Stories or Reels + Stories—for a combined rate. This saves money and boosts exposure.
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Track with UTM Links & Promo Codes: Use customised tracking to measure ROI precisely. Irish influencers are used to providing exclusive discount codes to their followers.
❗ Legal and Ethical Considerations in Ireland
The Advertising Standards Authority for Ireland (ASAI) enforces strict rules on transparency. Sponsored content must be clearly marked with #ad or #sponsored. UK advertisers should ensure compliance when running campaigns across the Irish market to avoid fines or reputational damage.
Data privacy aligned with GDPR is critical. Instagram ad targeting must respect user consent. Work closely with your legal team to ensure data processing agreements cover cross-border influencer marketing.
📊 People Also Ask
How much does Instagram advertising cost in Ireland in 2025?
On average, Instagram sponsored posts in Ireland cost between £400 to £1,200, with Stories and Reels slightly cheaper or more expensive depending on content length and influencer tier.
What are the popular Instagram ad formats in Ireland?
Feed posts, Stories, and Reels dominate. Reels are particularly popular in 2025 due to their viral potential, followed by IGTV for longer brand storytelling.
Can UK advertisers pay Irish influencers in pounds?
Yes, most Irish influencers accept GBP payments, commonly via PayPal or bank transfer. Clear contracts should outline payment terms and VAT responsibilities.
📢 Final Thoughts
The Ireland Instagram advertising scene in 2025 is vibrant and full of opportunity for UK advertisers ready to play smart. Understanding local rates, influencer tiers, and legal nuances can make or break your campaign’s success. Keep an eye on the trends—Reels and authenticity are king—while respecting cultural subtleties and compliance.
BaoLiba will continue to update you on the United Kingdom’s influencer marketing trends and rate cards across all key markets. Stay tuned and follow us for more insider insights.
