If you’re a UK-based advertiser or influencer looking to tap into India’s booming social media scene, Snapchat is fast becoming a hotspot. As of early 2025, India remains one of the most vibrant markets for Snapchat advertising, offering a full spectrum of ad formats tailored to various campaign goals. In this guide, I’ll break down the 2025 India Snapchat advertising rate card, share how UK brands and creators can navigate this market, and offer some real-talk advice on making your social spend work harder.
📢 Why Snapchat India Matters for UK Advertisers in 2025
India’s digital population is massive, clocking in at over 900 million internet users. Snapchat, while not the biggest player compared to Instagram or TikTok, has carved out a solid niche—especially among Gen Z and millennials who crave quick, snappy content. For UK advertisers, India represents a goldmine of untapped potential, particularly for lifestyle, tech, and entertainment brands.
In the last six months, UK marketers have increasingly shifted budgets towards platforms offering authentic engagement rather than just reach. Snapchat’s unique AR lenses and interactive ads resonate well with younger audiences, making it an essential part of a savvy social media strategy.
📊 Breaking Down the 2025 India Snapchat Advertising Rate Card
Snapchat offers a range of ad formats, each with different pricing models. Rates in India are notably lower than in Western markets, but you should always budget in GBP (£) when planning from the UK.
Snap Ads (Full-screen vertical video)
- Cost: Starting from £3 to £7 CPM (cost per 1,000 impressions)
- Ideal for: Brand awareness, app installs, and video engagement
- Notes: CPM varies by targeting precision, ad length, and seasonality
Sponsored Lenses (Augmented Reality experiences)
- Cost: From £40,000 per day for nationwide campaigns
- Ideal for: High-impact brand activation and viral engagement
- Notes: Creative-heavy, requires collaboration with Snapchat’s AR team or approved studios
Story Ads (Snapchat Discover placements)
- Cost: Around £5 to £10 CPM
- Ideal for: Driving traffic and storytelling through curated content
- Notes: Well-suited for lifestyle and entertainment brands targeting metro cities
Collection Ads (Product showcase with swipe-up links)
- Cost: Similar to Snap Ads, roughly £3 to £7 CPM
- Ideal for: E-commerce brands wanting direct conversions
- Notes: Works well with India’s growing mobile shopping trend
Dynamic Ads & Commercials
- Cost: Custom pricing based on campaign scope and targeting
- Ideal for: Large-scale campaigns with personalisation and retargeting
- Notes: Requires integration with Snapchat’s Ads Manager and product feeds
💡 How UK Advertisers Should Approach Snapchat India
Payment & Currency
Snapchat’s payment setup for Indian campaigns typically supports international credit cards or invoicing. For UK companies, paying in GBP is standard, but keep an eye on exchange rates and potential currency conversion fees when budgeting.
Compliance & Cultural Sensitivity
India’s advertising regulations are stricter on content related to health, finance, and alcohol. UK brands must ensure all creatives comply with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and avoid culturally insensitive content. Plus, localising language and references helps cut through the noise.
Collaborate with Local Influencers
Partnering with Indian Snapchat creators is a proven shortcut to authenticity. Platforms like BaoLiba help UK brands find vetted Indian influencers across categories like fashion, food, and tech. For instance, London-based tech brand OnePlus successfully teamed up with Indian Snapchat influencers to launch product teasers that drove direct sales.
Campaign Optimisation
Use Snapchat’s native analytics to track engagement, swipe-ups, and conversions in real-time. Since India’s user behaviour differs from the UK’s, A/B testing creatives and timings is crucial. Peak activity times often align with evening hours in India (IST), so schedule your ads accordingly.
📊 People Also Ask
What is the average cost of Snapchat ads in India for UK advertisers?
Generally, Snapchat ads in India cost between £3 and £7 CPM, which is significantly cheaper than UK rates. Sponsored Lenses and Story Ads can cost more depending on scale and targeting.
How can UK brands ensure cultural relevance in Indian Snapchat campaigns?
Work with local influencers and creative agencies familiar with Indian cultural nuances. Avoid generic global ads; instead, tailor messaging using local languages, festivals, and trending topics.
Is Snapchat a good platform for e-commerce brands targeting India?
Yes, Snapchat’s Collection Ads and Dynamic Ads are effective for product discovery and conversions, especially with India’s rising mobile shopping penetration.
❗ Common Pitfalls to Avoid
- Ignoring local consumer habits: Indians have distinct preferences and peak usage times. A campaign that works in the UK won’t necessarily succeed in India without tweaks.
- Overlooking legal regulations: Non-compliance can lead to ad rejections or worse, penalties. Always consult with local legal experts.
- Underestimating creative investment: Snapchat’s immersive formats demand high-quality, engaging content. Skimping on production can tank your ROI.
Final Thoughts
Navigating Snapchat advertising in India from the UK might sound daunting, but with the right rate card knowledge and a localised approach, the opportunity is immense. As of early 2025, Snapchat offers cost-effective, engaging ad formats that can open new frontiers for UK brands and creators eager to scale internationally.
BaoLiba will continue to update the latest influencer marketing trends across United Kingdom and global markets. Stay tuned and follow us for more insider tips on cracking the cross-border social media game.
