If you’re a UK advertiser or influencer looking to crack the India market via Snapchat in 2025, you’ve landed in the right spot. India’s Snapchat scene is booming, and it’s not just about raw user numbers. The advertising landscape there is shifting fast, with fresh rate cards and formats that UK brands and creators need to get a grip on—especially if you want to avoid bleeding pounds on trial and error.
As of June 2025, India ranks among Snapchat’s fastest-growing regions globally, with over 150 million monthly active users. For UK-based marketers, understanding the full-category advertising rate card on Snapchat in India can make or break your campaign ROI.
Let’s break down the key categories, pricing, and practical tips, all anchored in UK marketing realities—from GBP conversions, local payment preferences to compliance considerations.
📢 Marketing Trends in 2025 India Snapchat Advertising
The social media game in India is wildly dynamic. Snapchat, once niche, now rides alongside giants like Instagram and TikTok alternatives. For UK brands, Snapchat offers a fresher, younger audience compared to Facebook’s broader demographic. Plus, the Indian youth love Snapchat’s AR lenses and ephemeral content.
By June 2025, Snapchat advertising in India has expanded beyond simple Snap Ads to a full suite of options:
- Snap Ads: 10-30 second vertical video ads appearing between Stories.
- Story Ads: Branded tiles in the Discover feed.
- AR Lenses: Custom augmented reality effects for brand engagement.
- Filters: Geo- or event-targeted overlays.
- Commercials: Non-skippable 6-second ads.
- Dynamic Ads: Automated personalisation for e-commerce.
UK advertisers targeting India need to combine these offerings wisely to maximise local impact.
💡 India Snapchat Advertising Rate Card Breakdown 2025
Snapchat’s ad rates in India are still more affordable than Western markets but rising as competition heats up. Here’s a ballpark of the full-category rate card converted into GBP (£), relevant for UK advertisers budgeting for India campaigns.
| Ad Format | CPM Range (£) | Minimum Spend (£) | Notes |
|---|---|---|---|
| Snap Ads | £1.50 – £3.00 | £500 | Best for direct response and brand awareness |
| Story Ads | £1.20 – £2.50 | £400 | Great for engagement, native feel |
| AR Lenses | £5,000 – £25,000+ | £5,000 | High impact, event-based or seasonal |
| Filters | £800 – £4,000 | £800 | Geo-targeted, short-term campaigns |
| Commercials | £3.00 – £5.00 | £1,000 | Non-skippable, guaranteed views |
| Dynamic Ads | £1.80 – £3.50 | £600 | Ideal for e-commerce & personalised offers |
Note: Rates fluctuate depending on targeting specifics like city tier, age, gender, and interest.
UK advertisers can usually pay via credit card or PayPal in GBP, with Snapchat handling currency conversions. Some agencies recommend budgeting a 5-10% buffer for FX fluctuations.
📊 Practical Tips for UK Advertisers and Influencers Entering India on Snapchat
1. Localise Creatively and Linguistically
India is a mosaic of languages and cultures. Snapchat ads that blend Hindi, Tamil, Telugu or regional slang with English tend to resonate better. For example, UK-based travel brands like Thomas Cook have seen success by creating region-specific Snapchat AR lenses themed around Indian festivals.
2. Collaborate with Local Influencers
Partnering with Indian Snapchat creators is gold. Popular influencers like Sejal Kumar or Kusha Kapila have millions of followers and bring authentic engagement. UK advertisers can tap local agencies like Pulp Strategy or Chtrbox to connect with vetted talent and navigate contracts.
3. Respect Data Privacy and Ad Rules
India’s IT rules and advertising standards are strict. Snapchat ads must avoid sensitive topics and misleading claims. UK advertisers should consult local legal advisors to ensure compliance, especially in regulated sectors like finance or healthcare.
4. Track Performance With Local Metrics
Unlike UK campaigns where CPM and CTR dominate, Indian Snapchat advertisers pay close attention to “Swipe Up” rates and “Story Completion” percentages. Use Snapchat’s Ads Manager dashboard to tweak targeting and creative in real time.
❗ Risks and Challenges to Watch Out For
- Payment Delays or Currency Issues: Always verify your payment method and set up billing in GBP to avoid nasty surprises.
- Ad Fatigue: Indian users are bombarded with ads. Keep creatives fresh and rotate AR lenses or filters to stay relevant.
- Geo-Targeting Accuracy: India’s diverse urban-rural divide means targeting metro users (Delhi, Mumbai) costs more but yields better ROI.
### People Also Ask
What is the average Snapchat advertising cost in India for UK brands?
Snapchat advertising in India typically costs between £1.50 to £3.00 CPM for Snap Ads, with premium formats like AR lenses charging from £5,000 upwards. UK brands should budget accordingly with a currency buffer.
How do UK advertisers pay for Snapchat ads in India?
Most UK advertisers use credit cards or PayPal in GBP. Snapchat handles currency conversion on their side, and agencies recommend a 5-10% buffer for exchange rate fluctuations.
Which Snapchat ad formats work best in the Indian market?
Snap Ads and Story Ads dominate India for brand awareness and engagement, but AR Lenses and Filters offer strong interaction during festivals or events. Dynamic Ads are growing fast in e-commerce sectors.
BaoLiba will continue to update the latest UK influencer marketing trends across global markets like India. If you want to stay ahead in the Snapchat advertising game, keep an eye on our blog for fresh insights and hands-on tips.
