If you’re a UK-based advertiser or influencer looking to tap into Germany’s Pinterest scene in 2025, you’re in the right place. Pinterest is no longer just a scrapbooking tool; it’s a booming social media channel for brands wanting to reach highly engaged shoppers. But how much will it actually cost you to advertise across Pinterest’s full category range in Germany? And how does that compare to the UK market?
As of June 2025, we’re seeing some fresh shifts in Germany’s Pinterest advertising landscape — and it’s vital for UK marketers and creators to get clued up if they want to play the game right and maximise ROI.
📢 Why Germany Pinterest Advertising Matters in 2025
Germany is Europe’s largest economy and has a massive Pinterest user base that’s growing rapidly. Think of it as the UK’s Pinterest cousin but with a heavier focus on home decor, fashion, and food categories. Pinterest users here are hungry for inspiration and tend to engage deeply with promoted pins that align with their tastes.
UK brands like Made.com and Boohoo have already started dabbling in German Pinterest ads to expand their footprint. Plus, German influencers such as Maren Wolf and Caroline Daur have huge Pinterest followings, which means influencer partnerships on Pinterest are gold for brand awareness.
Unlike Facebook or Instagram, Pinterest ads tend to have a longer shelf life, meaning your content keeps working weeks after launch. This matches well with the UK’s growing preference for evergreen campaigns and sustainable ad spend.
💡 What UK Advertisers Need to Know About Germany’s Pinterest Rates in 2025
Advertising Pricing Overview
In Germany, Pinterest advertising rates vary by category, ad format, and bidding strategy. As of mid-2025:
- Cost per Click (CPC) ranges from €0.40 to €1.20 depending on category competition.
- Cost per Mille (CPM) sits roughly between €5 and €12.
- Promoted Video Ads command a premium, often 20-30% higher CPM than static pins.
For UK advertisers, that converts to roughly £0.35–£1.05 CPC and £4.50–£10.50 CPM, given the current exchange rate of around 1.13 EUR to GBP.
Category Breakdown (Full-Category)
| Category | Average CPC (EUR) | Average CPM (EUR) |
|---|---|---|
| Fashion | 0.70 | 9.50 |
| Home & Garden | 0.50 | 6.00 |
| Food & Drink | 0.60 | 7.00 |
| Beauty & Wellness | 0.80 | 10.00 |
| Travel & Leisure | 0.40 | 5.00 |
| Tech & Gadgets | 1.00 | 12.00 |
Note: These rates reflect premium placements and peak times (e.g., seasonal campaigns around Christmas or summer holidays).
Payment and Legal Considerations for UK Advertisers
One big plus for UK advertisers using Pinterest Germany is the straightforward payment setup. Pinterest supports major cards including Visa and Mastercard, and PayPal is widely accepted. Payments are billed in euros (EUR), so be mindful of currency fluctuations and bank fees.
From a legal standpoint, GDPR compliance is non-negotiable. Germany is strict about data privacy, so make sure your ad creatives and landing pages fully comply with EU and local standards. UK advertisers should consult with legal experts to avoid costly mistakes.
📊 Practical Tips for UK Marketers Entering Germany’s Pinterest Market
- Localise Your Content: German Pinterest users respond better to ads in their native language and cultural context. Use localised keywords and imagery.
- Leverage Influencers: Partner with German Pinterest creators who resonate with your target audience. Platforms like BaoLiba can help find vetted influencers.
- Focus on Evergreen Content: Pinterest’s search-style feed favours timeless content. Avoid hard sells and focus on inspiration.
- Test Ad Formats: Try a mix of promoted pins, video pins, and story pins to see what clicks best with German users.
- Track Campaigns Locally: Use Pinterest Ads Manager to monitor metrics by region, adjusting bids and budgets in real time.
❓ People Also Ask
How much does Pinterest advertising cost in Germany compared to the UK?
Pinterest ads in Germany generally run slightly cheaper than in the UK due to market maturity. Expect CPC around €0.40–€1.20 in Germany versus £0.50–£1.50 in the UK, but CPM rates can overlap depending on category.
Can UK advertisers pay in GBP for German Pinterest campaigns?
No, Pinterest bills ads in the local currency of the campaign region, so UK advertisers targeting Germany will pay in euros. Ensure your payment method supports cross-currency transactions.
What categories perform best on Pinterest Germany in 2025?
Fashion, Beauty, and Home & Garden dominate German Pinterest, mirroring trends in the UK but with a stronger DIY and sustainability angle.
📢 Final Thoughts
Entering Germany’s Pinterest advertising space in 2025 offers UK advertisers a golden opportunity to scale cross-border. Knowing the full-category rate card and adapting your campaigns to local tastes is key to success.
BaoLiba will keep tracking the latest UK and German influencer marketing trends on Pinterest, so make sure to follow us for insider tips and rate updates to stay ahead in the game.
