If you’re a UK-based advertiser or content creator eyeing the Canadian market, understanding Twitter’s advertising rates in Canada for 2025 is mission-critical. Twitter remains a heavyweight social media platform where brands and influencers connect with engaged audiences, and nailing your budget and strategy hinges on knowing the latest rate card.
In this guide, we’ll break down the full-category Twitter advertising rates in Canada, tailored for UK marketers looking to scale cross-border campaigns. We’ll also weave in UK market nuances, payment methods, local culture, and practical examples of brands and creators who’ve nailed it. By the end, you’ll have a sharp, no-fluff playbook to tackle Twitter ads in Canada like a pro.
📢 Marketing Landscape 2025: UK Meets Canada on Twitter
As of early June 2025, the social media marketing scene in the UK has been shifting towards more performance-focused campaigns with measurable ROI. Twitter remains a top choice for brands targeting urban, tech-savvy, and politically engaged demographics. Meanwhile, Canadian audiences on Twitter share similar traits but with distinct cultural layers — bilingualism (English and French), regional interests, and local events.
UK advertisers must remember that while GBP (£) is their currency, Canadian Twitter ads are billed in Canadian dollars (CAD). Platforms like Twitter Ads Manager support multiple payment options, including credit cards, PayPal, and sometimes invoicing for larger spends. Currency fluctuations between GBP and CAD can impact campaign costs, so factor that into your budget.
Brands like Deliveroo UK have successfully localised their Twitter campaigns for Canada, using hyper-targeted ads around Toronto’s food delivery scene, blending UK-style witty tweets with Canadian cultural references.
💡 Twitter Canada Advertising Rate Card 2025 Breakdown
Here’s the lowdown on Twitter ad pricing in Canada for 2025, based on recent market intel and platform benchmarks. Rates fluctuate depending on ad format, targeting, and campaign objectives, but here are ballpark figures:
- Promoted Tweets: CAD 0.50 to CAD 3.00 per engagement (clicks, retweets, likes)
- Promoted Trends: Starting from CAD 150,000 per day for national coverage
- Promoted Accounts: Around CAD 2.50 to CAD 4.50 per follow
- Video Ads: CAD 0.10 to CAD 0.30 per video view (6-second views)
- Twitter Amplify (For premium video sponsorships): Custom pricing depending on publisher, but expect starting points of CAD 100,000+ for national campaigns
For UK advertisers, these rates mean planning carefully. Promoted Trends, while powerful for national brand awareness, are a big-ticket investment and best suited for big launches or events. Meanwhile, promoted tweets and video ads offer more granular control and are perfect for testing and optimising campaigns.
📊 How UK Advertisers Can Localise Twitter Ads for Canada
Localisation goes beyond swapping GBP for CAD. It’s about speaking the Canadian Twitter audience’s language — literally and culturally.
- Language: While most of Canada is English-speaking, Quebec and parts of New Brunswick are francophone. Consider bilingual ad copy if you’re targeting those regions.
- Cultural References: Use local slang, mention Canadian holidays (like Canada Day on 1 July), or reference popular Canadian sports teams (Toronto Raptors, Vancouver Canucks) to boost relevance.
- Payment Methods: UK advertisers should set up payment via international credit cards or PayPal. Keep exchange rate fees in mind, and monitor spend regularly to avoid surprises.
- Legal Compliance: Canada’s Anti-Spam Legislation (CASL) is strict about unsolicited electronic communications. Ensure your Twitter ads abide by these rules, especially for promotional content and data collection.
UK-based marketing agencies like Jellyfish and media buyers on BaoLiba’s platform are already helping clients navigate these intricacies, making cross-border Twitter advertising smooth and effective.
❗ Risks and Pitfalls to Watch Out For
- Overbidding on Promoted Trends: These can drain budgets fast without guaranteed ROI if not paired with strong creative and clear call-to-actions.
- Neglecting Regional Differences: Canada isn’t a monolith. Ignoring Quebec’s francophone audience or regional interests can tank your campaign relevance.
- Currency Volatility: Sudden swings between GBP and CAD can disrupt campaign costs. Lock in budgets or monitor rates closely.
- Legal Mishaps: CASL violations can lead to fines and hurt brand reputation. Always vet your campaign content with legal teams familiar with Canadian law.
People Also Ask
What is the average cost of Twitter ads in Canada for 2025?
On average, Twitter ads in Canada cost between CAD 0.50 to CAD 3.00 per engagement, with video ads priced around CAD 0.10 to CAD 0.30 per view. Promoted Trends are significantly higher, starting from CAD 150,000 a day.
How can UK advertisers pay for Twitter ads targeting Canadian users?
UK advertisers typically use international credit cards or PayPal to pay for Twitter ads targeting Canada. It’s important to consider currency exchange rates and potential fees.
Are there any legal considerations for advertising on Twitter in Canada?
Yes, Canada’s Anti-Spam Legislation (CASL) applies to electronic marketing communications, including Twitter ads. Compliance is essential to avoid fines and maintain brand trust.
Final Thoughts
2025 is shaping up to be a prime year for UK advertisers to tap into Canada’s Twitter market with precision and confidence. By understanding the full-category advertising rate card, localising content thoughtfully, and navigating legal and payment nuances, you can unlock a powerful growth channel.
BaoLiba will continue updating the latest UK and Canada influencer marketing and social media trends, so keep an eye on us for fresh insights and practical tips. Let’s keep the cross-border marketing hustle real and profitable.
