Looking to crack Canada’s Snapchat advertising scene in 2025 from the UK? You’re in the right spot. Whether you’re a UK-based brand, agency, or influencer keen on expanding your footprint into Canada, understanding Snapchat’s full-category ad rate card is your secret weapon. This isn’t some dry lecture — it’s a straight-shooter’s guide loaded with practical insights, local flavour, and the kind of no-BS info you actually need.
As of June 2025, the social media landscape keeps shifting fast. Snapchat remains a heavyweight in Canada, especially among Gen Z and millennials, making it prime turf for ad spend. But if you’re UK-based, you want to know exactly what you’re up against: rates, formats, payment options, and even legal bits that could trip you up.
Let’s break it down.
📢 Canada Snapchat Advertising Landscape 2025: The UK Perspective
Snapchat in Canada is huge. With over 30 million active users, it’s a hotspot for authentic, interactive content. From Toronto to Vancouver, brands are leveraging Snapchat’s vertical video and AR lenses to engage a young, mobile-first audience. For UK advertisers, Snapchat offers a fresh channel beyond Facebook and Instagram, which are getting a bit crowded here.
On the UK side, marketers are familiar with social media spend in GBP, local online payment gateways like PayPal and Stripe, and the strict advertising standards enforced by the Advertising Standards Authority (ASA). When you advertise in Canada, your rates will be quoted in Canadian dollars (CAD), and you’ll need to factor in currency conversion, plus compliance with Canadian laws — like the Canadian Anti-Spam Legislation (CASL) and privacy rules under PIPEDA.
An example: a UK-based fashion retailer like ASOS wanting to test the Canadian youth market can use Snapchat’s ad platform to target Canadian provinces specifically, with creative tailored to local slang and culture. Collaborating with Canadian influencers through a platform like BaoLiba makes this easier, bridging the gap between UK brands and Canadian content creators.
📊 2025 Snapchat Full-Category Advertising Rate Card Breakdown
Snapchat’s ad products come in various flavours, each priced differently depending on targeting, ad format, and campaign goals. Here’s what UK advertisers should expect when budgeting for Canada campaigns in 2025:
Snap Ads
- Vertical video ads appearing between Stories.
- CPM (cost per 1,000 impressions): CAD $12-20 (approx. £7.50-£13, depending on targeting).
- Minimum daily spend usually around CAD $50.
Sponsored Lenses (AR)
- Custom augmented reality lenses.
- Cost varies widely — from CAD $100,000 up to CAD $250,000+ for national campaigns.
- Great for big launches or brand awareness blitzes.
Sponsored Geofilters
- Location-specific overlays users can apply.
- Pricing ranges from CAD $5,000 to CAD $20,000 per day depending on area size.
- Perfect for local events or store openings.
Story Ads
- Ads within curated Snapchat Discover content.
- CPM around CAD $15-25.
- Requires higher minimum spend and Snapchat’s content approval.
Commercials (Snapchat’s premium video ads)
- 6-second non-skippable ads.
- CPM can reach CAD $30 or more.
- Usually booked by big brands with deep pockets.
Dynamic Ads
- Automatically generated ads based on your product catalogue.
- CPM roughly CAD $10-18.
- Ideal for e-commerce brands looking for efficiency.
Key points to remember:
- Rates fluctuate seasonally; Q4 (holiday season) is pricier.
- Snapchat offers bidding and fixed-price models.
- You’ll pay in CAD, so keep an eye on GBP-CAD exchange rates.
- Payment methods accepted for UK businesses include credit cards, PayPal, and wire transfers.
💡 How UK Advertisers Can Maximise Snapchat in Canada
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Localise content, not just language: Canadian English has unique expressions and cultural references. Work with Canadian influencers on BaoLiba to craft authentic stories that resonate.
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Test geofilters for local pop-ups or events: If your UK brand is launching a physical presence in Toronto or Montreal, geofilters offer high local engagement for relatively low cost.
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Use dynamic ads for product-heavy campaigns: If you’re an e-commerce player like Boohoo UK, syncing your product catalogue for dynamic Snapchat ads in Canada can boost ROI.
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Budget with seasonality in mind: Plan your campaigns outside of peak periods unless you have a killer promo. Snapchat’s ad space gets competitive during Canadian holidays like Thanksgiving (October) and Christmas.
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Stay compliant: Work with Canadian legal advisors or platforms like BaoLiba’s legal support to ensure your ads meet CASL and PIPEDA standards, avoiding fines or banned campaigns.
❗ Legal and Payment Considerations for UK Advertisers
Advertising across borders isn’t just about throwing money at the platform. Canada has strict rules around user data and spammy communications. As of June 2025, the CASL requires explicit consent for certain marketing messages, and Snapchat campaigns must respect these rules.
From a payment perspective, UK advertisers will typically use GBP but pay Snapchat in CAD. Currency fluctuations can impact your effective CPM, so consider hedging if you’re planning a big spend. Payment methods accepted include Visa, MasterCard, American Express, and PayPal. Wire transfers are common for agencies handling large budgets.
📊 People Also Ask
What is the average Snapchat ad cost in Canada for UK advertisers?
On average, Snapchat ad CPMs in Canada range between CAD $12-25, depending on the ad format and targeting. UK advertisers should factor in currency conversion and seasonal spikes.
How do UK brands pay for Snapchat ads in Canada?
Payments are made in Canadian dollars via credit card, PayPal, or wire transfer. UK brands often purchase via agency accounts or directly through Snapchat’s Ads Manager.
Can UK advertisers target specific Canadian provinces on Snapchat?
Yes. Snapchat’s advanced targeting lets you focus on provinces like Ontario or Quebec, or even cities like Toronto, allowing hyperlocal campaigns tailored for Canadian audiences.
Final Thoughts
Snapchat remains a must-consider platform for UK advertisers eyeing Canadian youth markets in 2025. Understanding the full-category advertising rate card and the nuances of cross-border marketing will set you up for success. Remember, it’s not just about throwing cash at ads — it’s about smart targeting, localised content, and legal compliance. BaoLiba will keep you posted on the latest United Kingdom influencer marketing trends, so stay tuned and keep hustling.
