If you’re a UK-based advertiser or influencer looking to crack the Brazilian market via Pinterest in 2025, you’ve landed in the right spot. Brazil’s social media scene is buzzing, and Pinterest is carving out its niche as a prime discovery platform. But here’s the kicker — understanding the full-category advertising rate card for Pinterest Brazil isn’t straightforward, especially from the UK side of the fence.
As of June 2025, UK brands and creators eyeing Brazil need a clear, no-fluff look at how Pinterest advertising stacks up, what it costs across categories, and how to navigate payments and compliance from here in the UK. Let’s break it down with the kind of insider insight you’d expect from a fellow marketing pro who’s been there, done that.
📢 Brazil Pinterest Advertising Landscape 2025
Brazil is one of the fastest-growing Pinterest markets worldwide. With over 50 million active users, the platform is a hotspot for lifestyle, fashion, homeware, and food content — categories that UK brands like Boden, Made.com, and even independent creators like lifestyle blogger Emma Jane from London find promising.
Pinterest in Brazil is seen not just as a social media app but as a powerful visual search engine. That means ads have a longer shelf life and better engagement rates than, say, Instagram Stories or TikTok videos. For UK advertisers, this opens a fresh avenue to target middle-class Brazilian consumers who are increasingly shopping online but still rely heavily on inspiration-driven discovery.
📊 2025 Brazil Pinterest Advertising Rate Card Overview
Pinterest advertising in Brazil works on a bidding model but with a strong regional pricing flavour. Here’s the lowdown on CPM (cost per thousand impressions), CPC (cost per click), and CPL (cost per lead) rates across major categories based on recent data from June 2025:
| Category | CPM (BRL) | CPC (BRL) | CPL (BRL) |
|---|---|---|---|
| Fashion & Apparel | 12 – 18 | 0.50 – 0.75 | 3.00 – 5.00 |
| Home & Garden | 10 – 16 | 0.45 – 0.70 | 2.80 – 4.50 |
| Food & Drink | 8 – 14 | 0.40 – 0.65 | 2.50 – 4.00 |
| Travel & Leisure | 9 – 15 | 0.45 – 0.70 | 2.70 – 4.50 |
| Beauty & Wellness | 11 – 17 | 0.50 – 0.80 | 3.20 – 5.50 |
| Tech & Gadgets | 7 – 12 | 0.35 – 0.60 | 2.00 – 3.50 |
Note: Prices are in Brazilian Real (BRL). Conversion to GBP depends on current exchange rates (approx. 1 BRL = 0.16 GBP as of June 2025).
For example, a UK brand running a fashion campaign can expect to pay roughly £2-3 per 1,000 impressions, with clicks costing around 8p to 12p. The CPL metric is crucial for lead-gen campaigns, especially for subscription services or app installs targeting Brazilian users.
💡 How UK Advertisers Can Navigate Payments and Compliance
As a UK advertiser, dealing with Brazilian payment gateways and currency can feel like a headache. Most Pinterest Brazil campaigns are managed via Pinterest’s global Ads Manager, which allows payments via international credit cards and PayPal in GBP, USD, or EUR. This means you won’t necessarily need to handle BRL conversions yourself, but keep an eye on exchange fees charged by your card provider.
From a legal standpoint, UK advertisers must comply with Brazil’s General Data Protection Law (Lei Geral de Proteção de Dados – LGPD), which is similar to GDPR but with local nuances. When targeting Brazilian users, ensure your privacy policies cover data processing in Brazil, especially if you’re collecting leads or running retargeting campaigns.
📈 UK Marketing Trends and Brazilian Pinterest Integration
In June 2025, the UK’s influencer marketing sphere is seeing a pivot towards more niche, community-driven campaigns. Brazilian Pinterest ads fit neatly here since Pinterest’s audience skews towards planners and dreamers — the kind of users who engage deeply with content rather than scroll fast.
UK creators like travel influencer Jack Morris have tapped into Pinterest Brazil by localising content, using Portuguese keywords, and partnering with Brazilian micro-influencers to boost authenticity.
Brands such as The White Company have also started experimenting with Pinterest shopping ads aimed at Brazilian consumers, leveraging Pinterest’s product tagging to drive direct e-commerce sales.
❗ Risks and Realities When Advertising on Pinterest Brazil
- Language Barrier: Portuguese is king. If your ad copy or landing pages aren’t well localised, expect poor engagement.
- Payment Fluctuations: Currency volatility can impact your budget if you’re paying via international cards.
- Cultural Sensitivity: Brazil’s regional diversity means what works in São Paulo might flop in the Northeast. Tailor your creatives accordingly.
- Ad Approval Times: Pinterest’s ad approval in Brazil can take longer than in the UK, so plan campaigns ahead.
📢 People Also Ask
What is the average Pinterest advertising cost in Brazil for UK brands?
On average, UK brands can expect to pay between £2 and £3 per 1,000 impressions (CPM) in Brazil, with CPC rates around 8p to 12p depending on category and campaign specifics.
How can UK marketers pay for Pinterest ads targeting Brazil?
Payments are typically handled via Pinterest’s global Ads Manager using international credit cards or PayPal, billed in GBP, USD, or EUR, simplifying currency exchange issues.
Is Pinterest popular in Brazil compared to other social platforms?
Pinterest is rapidly growing in Brazil with over 50 million active users, making it a strong contender alongside Instagram and TikTok, especially for discovery-driven shopping and lifestyle content.
Final Thoughts
Navigating the Brazil Pinterest advertising rate card from a UK perspective in 2025 demands both local insight and a global mindset. The platform offers UK advertisers and influencers a unique way to tap into Brazil’s vibrant, visually-driven audience, but success hinges on understanding pricing nuances, payment logistics, and cultural fit.
BaoLiba will continue to update on United Kingdom influencer marketing trends and global social media advertising insights. Stay tuned for the latest to keep your campaigns sharp and profitable.
