If you’re a UK-based advertiser or content creator looking to tap into the Belgium market via Pinterest in 2025, buckle up. This ain’t your typical dry rate card rundown. We’re diving deep into what it costs, the social media vibes, payment quirks, and how you can make the most of Pinterest ads across all categories in Belgium – all with a UK lens.
As of June 2025, Pinterest remains a powerhouse in visual discovery and social commerce, especially in European markets like Belgium. UK brands and influencers, from boutique fashion labels in London to lifestyle bloggers in Manchester, are increasingly eyeing Belgium for expansion. Why? Because Belgian audiences are hungry for fresh, inspiring content, and Pinterest is their go-to.
📢 Why Pinterest Advertising in Belgium Matters for UK Advertisers
Belgium’s social media landscape is unique. While Facebook and Instagram still hold strong, Pinterest is carving out a niche for lifestyle, home décor, food, and fashion content. Unlike more saturated platforms, Pinterest’s audience is highly intent-driven, often searching for ideas before making purchases.
For UK advertisers, this means Pinterest ads in Belgium can deliver high engagement and conversion rates if you nail the localisation and targeting. Plus, Belgium’s trilingual culture (Dutch, French, German) demands ads that resonate linguistically and culturally — a factor Pinterest’s granular targeting options can help with.
💡 Understanding Belgium Pinterest Advertising Rates in 2025
The rates for Pinterest ads in Belgium vary by format, campaign objectives, and targeting specifics, but here’s the lowdown based on the latest data as of June 2025:
- Promoted Pins (Standard Pins): £0.50 to £1.20 CPM (cost per 1,000 impressions). These are perfect for broad awareness campaigns.
- Video Pins: Slightly higher at £0.80 to £1.50 CPM, given their impact and engagement power.
- Carousel Ads: Around £0.70 to £1.30 CPM – great for showcasing multiple products or stories.
- Shopping Ads (Product Pins): £0.60 to £1.10 CPM, ideal for retailers targeting Belgian consumers ready to buy.
- Cost Per Click (CPC) ranges from £0.25 to £0.65 depending on category and competition.
Category-specific insights
- Fashion & Beauty: Hotspot for Pinterest ads, CPMs tend to be at the higher end (£1.00+ CPM) due to fierce competition and high commercial intent.
- Home & Garden: Moderate CPMs around £0.60 to £1.00, perfect for UK brands selling décor or DIY products.
- Food & Drink: Growing fast on Pinterest in Belgium, CPMs are competitive but cost-effective (£0.50 to £0.90).
- Travel & Leisure: CPMs fluctuate with seasonality, averaging £0.70 to £1.20.
📊 Payment Methods and Currency Nuances for UK Advertisers
Since you’re operating from the UK, payments for Pinterest ads targeting Belgium are generally processed in GBP (£), which makes budgeting simpler. The ad platform supports major UK payment methods such as credit/debit cards (Visa, Mastercard), PayPal, and bank transfers.
Keep in mind the usual VAT considerations when dealing with European markets. Pinterest charges VAT on ads, so make sure your accounting team is prepped for cross-border tax compliance.
💡 Localisation Tips for UK Advertisers on Pinterest Belgium
To crack the Belgian market, your ads must speak the language — literally. Belgium’s population is split mainly between Dutch-speaking Flanders and French-speaking Wallonia, with a smaller German-speaking community.
- Use language-specific campaigns targeting these regions separately.
- Adapt visuals and copy to reflect local tastes — for example, Belgian food ads might highlight waffles or chocolate differently than UK equivalents.
- Collaborate with local influencers or micro-influencers who understand cultural nuances. For example, Antwerp-based lifestyle bloggers or Brussels fashion mavens can add authenticity and boost your campaign’s reach.
📢 How UK Influencers Can Work Belgian Brands via Pinterest in 2025
If you’re a UK content creator or influencer, Belgium offers solid opportunities on Pinterest. Local brands often seek partnerships to expand their digital footprint beyond borders.
- Consider pitching to Belgian lifestyle or artisanal brands for sponsored posts or product collaborations.
- Use Pinterest analytics to showcase your audience overlap and engagement rates with Belgian users.
- Payment is typically made in GBP or EUR via PayPal or direct bank transfers, depending on deals.
❗ Legal and Cultural Considerations
Advertising in Belgium comes with its own set of rules. Make sure you comply with:
- GDPR for data privacy – this is a biggie in Europe and affects targeting and retargeting.
- Advertising standards from the Belgian Jury for Ethical Advertising.
- Language laws — ads must respect linguistic rights depending on the region.
### People Also Ask
What is the average cost of Pinterest advertising in Belgium in 2025?
Promoted Pins cost between £0.50 and £1.20 per 1,000 impressions, with video and carousel ads slightly higher. CPC ranges from £0.25 to £0.65, depending on category and targeting.
Can UK advertisers run Pinterest ads targeting Belgium in multiple languages?
Yes. Pinterest allows geo- and language-specific targeting, enabling advertisers to customise campaigns for Dutch, French, and German-speaking audiences within Belgium.
How do UK influencers get paid for Pinterest collaborations with Belgian brands?
Payments are usually processed in GBP or EUR via PayPal or bank transfer, depending on the agreement. Influencers should ensure clear contracts covering rates, deliverables, and legal compliance.
Final Thoughts
Pinterest advertising in Belgium for 2025 offers a sweet spot for UK brands and influencers wanting to expand their footprint in a growing, visually-driven market. With CPMs that won’t break the bank, precise targeting options, and a culturally rich audience, it’s a platform worth your time and budget.
BaoLiba will keep a close eye on evolving UK-Belgium influencer marketing trends. Stay tuned for more insider tips and updated rate cards to help you crush it across borders.
