If you’re a UK advertiser or influencer looking to crack the Aussie Twitter scene in 2025, this one’s for you. Australia’s social media landscape is buzzing, and Twitter remains a key platform for brands aiming to make waves Down Under. But what’s the real deal with advertising rates? How do you budget smart, avoid rookie mistakes, and get the best bang for your pound? Let’s dive deep into the 2025 Australia Twitter advertising rate card — laid out straight, no fluff, just what you need to know for your next campaign.
📢 Marketing Landscape in Australia and the UK Connection
As of June 2025, Australia’s Twitter user base sits comfortably around 5 million active users, with a solid chunk being urban professionals and millennials — a juicy demographic for UK brands expanding their footprint. Unlike the UK, where TikTok and Instagram often hog the limelight, Twitter in Australia still holds sway for real-time engagement, news, and quick cultural moments.
For UK advertisers, this means your usual social media playbook needs tweaking. Australia’s Twitter audience appreciates local humour, sports banter (hello AFL and cricket), and social issues talked about in a straightforward way. Plus, payment methods matter: Australian advertisers typically prefer localised payment gateways like PayPal Australia or direct debit in AUD, but UK brands can easily transact via international credit cards or even Payoneer. Just keep an eye on currency conversion — the Aussie dollar (AUD) fluctuates and can impact your campaign budget if you’re not careful.
💡 2025 Australia Twitter Advertising Rate Card Breakdown
Here’s the lowdown on Australia Twitter ad costs in 2025, broken down by category. All prices are approximate and based on latest market intel as of June 2025.
| Ad Type | Estimated Cost (AUD) | UK£ Equivalent (approx.) | Notes |
|---|---|---|---|
| Promoted Tweets | 1.20 – 2.50 per CPM | £0.60 – £1.25 per CPM | CPM = cost per 1000 impressions |
| Promoted Accounts | Starting from 15k/month | ~£7,500/month | Great for brand awareness and follower growth |
| Promoted Trends | 200k+ per day | £100k+ per day | Super premium, ideal for big product launches |
| Twitter Video Ads | 1.50 – 3.00 per CPM | £0.75 – £1.50 per CPM | Engagement rates higher, but costlier |
| Twitter Amplify (Partnered Video Content) | 25k+ campaign minimum | ~£12,500+ | Best for premium content with influencer collabs |
What’s CPM and Why Should You Care?
CPM (cost per mille) means you pay per 1000 ad impressions. It’s the bread and butter of Twitter advertising, especially if you’re targeting mass awareness. Australian Twitter CPMs tend to be slightly higher than the UK’s average due to lower competition but higher engagement rates.
📊 Real-Life Example: Aussie Brand Campaigns With UK Flair
Look at Aussie outdoor gear brand Kathmandu. When they launched a Twitter campaign in early 2025, they combined Promoted Tweets with Twitter Video Ads to push their new hiking range. Their UK agency handled targeting UK expats in Australia and local Aussies alike, using geo-targeted hashtags and trending topics.
Costs? Around AUD 1.80 CPM for tweets and AUD 2.75 CPM for video ads. The campaign brought a 20% lift in online sales within three weeks — showing that with the right budget and targeting, Twitter ads in Australia pack a punch.
❗ Legal and Cultural Nuances UK Advertisers Must Know
Australia’s advertising laws are strict about truth-in-advertising, similar to the UK’s ASA (Advertising Standards Authority). The ACCC (Australian Competition and Consumer Commission) oversees misleading claims. So, be crystal clear on product claims — no cheeky exaggerations allowed.
Culturally, Aussies value authenticity and a bit of cheekiness. Overly polished or UK-centric lingo can backfire. Keep your messaging localised, perhaps hire Aussie copywriters or influencers to get the tone right.
💡 How UK Advertisers Can Pay and Collaborate Smoothly
UK advertisers often worry about payment hassles and influencer partnerships. Here’s the rundown:
- Payments: Use international credit cards or PayPal for ease. Some Aussie platforms accept GBP, but expect currency conversion fees.
- Contracts: Aussie influencers usually prefer straightforward contracts in plain English — shout out to popular Aussie influencer agencies like The Social Collective for smooth collaborations.
- Tax: Non-resident advertisers should check GST (Goods and Services Tax) implications. Usually, digital ads are subject to GST, so budget accordingly.
📢 People Also Ask
What is the average cost for Twitter advertising in Australia in 2025?
As of June 2025, Twitter advertising CPM in Australia ranges from AUD 1.20 to AUD 3.00 depending on ad format, with promoted trends and video ads costing more due to higher engagement potential.
Can UK businesses advertise on Australian Twitter accounts directly?
Yes, UK businesses can run Twitter ads targeting Australian users directly via Twitter Ads Manager, using international payment methods. Localising content and currency considerations are key for success.
How does Twitter advertising compare between Australia and the UK?
Australia’s Twitter CPMs tend to be slightly higher due to less competition but offer strong engagement. The UK market is more saturated, often resulting in lower CPMs but tougher competition for attention.
Final Thoughts
Navigating Australia’s Twitter advertising rates in 2025 isn’t rocket science, but it does need a savvy approach. UK advertisers who localise messaging, understand payment quirks, and respect Aussie culture will see their campaigns flourish. Whether you’re a startup or a big brand, knowing the full-category rate card and market pulse gives you the edge.
BaoLiba will keep updating the latest UK and Australia influencer marketing trends, so stay tuned and keep hustling smart.
