If you’re a UK-based advertiser or influencer looking to crack the Australian Snapchat market in 2025, you’ve landed in the right spot. Snapchat remains a heavyweight in social media, especially with younger Aussies glued to their screens daily. But how much does it really cost to run a full-category Snapchat campaign Down Under? And what should you keep in mind when planning your spend and strategy from the UK?
In this deep dive, we’ll unpack the 2025 Australia Snapchat advertising rate card, sprinkle in some local examples from the UK market, and dish out practical tips to help you smash your social media goals. Let’s get down to brass tacks.
📢 Marketing Landscape in Australia and UK Connection
Australia’s social media scene shares some similarities with the UK but also flaunts its own quirks. Snapchat is a top contender in the Aussie youth segment, competing neck and neck with TikTok and Instagram. According to data as of May 2025, around 35% of Australians aged 18-34 actively use Snapchat daily — a juicy audience for brands targeting Gen Z and young millennials.
From the UK perspective, brands like Gymshark and Boohoo have nailed cross-border campaigns by blending local cultural insights with platform-specific tactics. Payment-wise, UK advertisers typically pay in GBP, but when working with Australian Snapchat ad managers or platforms like BaoLiba, conversions to AUD happen seamlessly, using your preferred payment methods — be it credit cards or PayPal.
Don’t forget legal and cultural nuances: Australia’s advertising standards board is tough on misleading claims, much like the ASA here in the UK. So keep your ads transparent and respectful of local sensitivities to avoid any headaches.
📊 2025 Australia Snapchat Advertising Rate Card Breakdown
Snapchat’s ad pricing in Australia for 2025 is influenced by ad type, campaign goals, targeting precision, and seasonality. Here’s the lowdown on the main categories you’ll find on the rate card, converted roughly to GBP for clarity:
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Snap Ads (Full Screen Vertical Video): £8-£15 CPM (Cost Per Mille)
These are the classic in-feed ads between stories. Perfect for brand awareness and direct response. Expect rates to spike during Aussie holidays or big sports events like AFL Grand Final. -
Story Ads: £12-£20 CPM
These appear in Snapchat’s Discover section. Great for content-rich campaigns, but pricier due to premium placements. -
Collection Ads: £10-£18 CPM
Ideal for e-commerce brands pushing product catalogues. Interactive, shoppable — very hot with Aussie shoppers. -
AR Lenses and Filters: Starting from £50K+ per campaign
Custom Snapchat Lenses or Geofilters are a beast of their own. They’re brilliant for experiential marketing but require a bigger budget and lead time. -
Commercials (Snapchat’s non-skippable 6-second ads): £20-£30 CPM
High impact and pricey, usually reserved for big brand pushes.
Keep in mind these rates are average benchmarks as of May 2025. Your final spend depends on targeting options (age, region, interests), bidding methods (CPM, CPC), and campaign length.
💡 Pro Tips for UK Advertisers Targeting Australia on Snapchat
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Use Local Influencers for Authenticity
Aussie influencers on Snapchat, like Jessie James (lifestyle) or Tommy Roy (gaming), resonate more with local audiences. Partnering with them through platforms like BaoLiba can boost campaign relevance and ROI. -
Match Ad Content to Aussie Culture
Australians appreciate humour, straightforwardness, and outdoor lifestyle vibes. Campaigns that feel too “London-centric” might flop down under. -
Timing is Everything
Align your campaigns with Australian time zones and key events. For example, a surfwear brand launching new gear should time ads around the Australian summer (December–February). -
Payment and Legal Compliance
Always check if your UK payment method works seamlessly for AUD billing. Also, brush up on the Australian Consumer Law and Advertising Standards to avoid non-compliance fines. -
Test and Iterate
Snapchat’s dynamic ad formats reward experimentation. Run A/B tests on creatives and bidding strategies to find what clicks best with the Aussie crowd.
📌 People Also Ask
What is the average cost of Snapchat ads in Australia for 2025?
Snapchat ad costs vary but typically range from £8 to £30 CPM depending on ad type, targeting, and campaign duration. AR lenses and commercials cost significantly more due to their premium nature.
How can UK advertisers run Snapchat campaigns targeting Australia?
UK advertisers can use platforms like BaoLiba to access Australian creators, leverage local payment options, and comply with Australian advertising laws. Aligning content with local culture is key.
Are Snapchat AR lenses worth it for small businesses in Australia?
AR lenses provide high engagement but come with steep price tags, often starting at £50K. Small businesses should weigh ROI carefully or consider simpler ad formats first.
❗ Risk Reminder for Cross-Border Snapchat Advertising
Beware of currency fluctuations affecting your budget when paying from GBP to AUD. Also, misreading local slang or cultural nuances can make your brand look out of touch or even offensive. Always loop in local experts or influencers to vet your creative before launch.
Final Thoughts
Snapping your brand onto Aussie screens isn’t rocket science if you know the lay of the land. The 2025 Australia Snapchat advertising rate card offers a transparent window into costs, but the real magic lies in blending smart spend with local flavour.
UK advertisers and influencers aiming at Australia should keep their ear to the ground for evolving trends and legal updates. BaoLiba will continue tracking United Kingdom influencer marketing trends and sharing the freshest insights — so stay tuned, and let’s dominate the Down Under social media game together.
